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Sales Development Representative, SMB | Benelux - job 1 of 3

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800  million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

As our SDR, SMB you'll be playing a crucial role of breaking into new accounts and fostering relationships with multiple contacts within all levels of our target customer segments. You understand the impact that you'll create to the bottom line, playing one of the most vital roles in the company. The day-to-day role includes collaboration with the wider sales team, market research to identify new potential customers and leads, and qualification of these leads by learning about their approach to onboarding.

Responsibilities

  • Generate new business opportunities through outbound prospecting, including email, phone, and social media outreach

  • Identify and qualify prospective clients by understanding their needs and challenges

  • Schedule product demonstrations for qualified prospects with Account Executives

  • Collaborate with the sales and marketing teams to improve lead generation strategies

  • Consistently achieve monthly and quarterly targets for qualified meetings and pipeline generation

  • Maintain accurate and up-to-date records in our CRM system

  • Participate in regular sales training and professional development opportunities
    Qualifications

  • 1-2 years of experience in a sales development or similar outbound commercial role

  • Exceptional communication and interpersonal skills

  • Ability to work in a fast-paced, dynamic, and remote team environment

  • Strong organizational and time management skills

  • Self-motivated, results-driven, and eager to learn

  • Ability to work autonomously and self source solutions

  • Proven track record of achieving and exceeding targets in a quota-carrying role

  • Experience with CRM systems and sales engagement tools is a plus

  • You are smart and work hard

  • You have an entrepreneurial spirit/experience with a strong growth mindset

  • You have a way with words and can write email copy and sequence campaigns that convert

  • You are adaptable and comfortable with a fast-paced environment

  • You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows

  • You have worked for an HR or Fintech company, preferred

  • You've worked at a fast-growing startup, preferred

  • You have previously successfully worked in a remote & distributed team, preferred

  • Native/fluent in English + Dutch

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

  • Stock grant opportunities dependent on your role, employment status and location

  • Additional perks and benefits based on your employment status and country

  • The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on March 30, 2025.

For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144

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CEO of Deel
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Alex Bouaziz
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What You Should Know About Sales Development Representative, SMB | Benelux, Deel

At Deel, we are on a mission to redefine the global workplace, and as a Sales Development Representative focusing on SMBs in Benelux, you'll be integral to our dynamism. Imagine stepping into a role where your daily actions can shape the future of work for countless businesses across borders. Here at Deel, we pride ourselves on our all-in-one HR and payroll platform that brings simplicity to complex challenges. Your journey will involve generating new business opportunities and engaging with potential clients, helping them understand how we can meet their needs. Daily activities will include researching new prospects, reaching out via email, phone, and social media to establish relationships, and scheduling demos with our Account Executives. You’ll be part of a vibrant team that constantly works together to improve lead generation strategies. Your contributions will directly affect our growth and success, so having a tenacious spirit, excellent communication skills, and the ability to thrive in a fast-paced environment are essential. Those with experience in HR or Fintech will find a welcoming home here, as we appreciate diverse backgrounds and perspectives. Be ready for a fulfilling path where each day poses new challenges and opportunities to grow, making a substantial impact while working with like-minded, motivated individuals. Join us at Deel, where your expertise can shine in a company that’s not just creating software but is at the forefront of transforming the global economy.

Frequently Asked Questions (FAQs) for Sales Development Representative, SMB | Benelux Role at Deel
What are the responsibilities of a Sales Development Representative at Deel?

As a Sales Development Representative at Deel, your primary responsibility revolves around generating new business opportunities through multiple channels such as emails, phone calls, and social media outreach. You'll work to identify and qualify prospective clients by honing in on their needs, scheduling product demonstrations for qualified prospects with Account Executives, and collaborating with the sales and marketing teams to refine lead generation strategies. Your role is crucial in ensuring our sales pipelines are robust and successful.

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What qualifications do I need to become a Sales Development Representative at Deel?

To become a Sales Development Representative at Deel, you should ideally have 1-2 years of experience in a sales development or similar outbound commercial role. Key qualifications include exceptional communication and interpersonal skills, the ability to thrive in a fast-paced, dynamic environment, strong organizational talents, and a self-motivated, results-driven mindset. Familiarity with CRM systems is a plus, and experience in HR or Fintech sectors is preferred, along with a knack for relationship-building.

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How does Deel support the growth and development of its Sales Development Representatives?

Deel is committed to the continuous professional development of its Sales Development Representatives. The company offers regular sales training and professional development opportunities to help you grow your skills. You’ll be positioned in an environment that encourages learning and innovation, allowing you to tackle complex challenges that can propel your career forward significantly within a thriving SaaS company.

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What are the expected results for a Sales Development Representative during their first few months at Deel?

In the initial months as a Sales Development Representative at Deel, you will be expected to consistently achieve monthly and quarterly targets concerning qualified meetings and pipeline generation. This involves maintaining accurate records in CRM systems, actively engaging with potential clients, and utilizing various outreach methods to maximize your success rate in generating new business opportunities.

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What makes Deel an appealing place to work for a Sales Development Representative?

Deel stands out as an appealing workplace for Sales Development Representatives due to its innovative approach to transforming the global economy through technology. With a remote-first culture and commitment to inclusivity, you’ll benefit from flexible working arrangements and stock grant opportunities, all while being a part of a significant movement in the SaaS landscape. Plus, the strong focus on personal growth means that your career trajectory can soar here.

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Common Interview Questions for Sales Development Representative, SMB | Benelux
Can you describe your experience with outbound sales?

When discussing your experience with outbound sales, highlight specific roles or tasks where you successfully generated leads or prospects. Share successful outreach strategies, such as email campaigns or phone interactions that led to qualifying leads, aiming to quantify achievements where possible to illustrate your impact.

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How do you prioritize leads in a fast-paced environment?

In a fast-paced environment, effective prioritization is crucial. You can discuss your methods, such as grouping leads by their readiness to buy, needs, or industry. Emphasizing organizational tools like CRM systems that you’ve used to track lead statuses can help convey your systematic approach and effectiveness.

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What strategies would you use to generate leads for Deel?

Highlight strategies such as targeted outreach via social media and professional networks, creative email campaigns, and leveraging industry-relevant insights to connect with potential clients. Discussing the importance of understanding customers’ pain points and tailoring the outreach to showcase how Deel meets those needs can demonstrate your consultative approach.

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How would you handle a rejection from a potential client?

Handling rejection gracefully is crucial in sales. You can share strategies like seeking feedback, maintaining a positive attitude, and using the experience to refine your approach in the future. Highlight that each ‘no’ is an opportunity to learn makes you more resilient and adaptable.

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Can you explain the importance of CRM systems in sales development?

CRM systems are critical in sales development as they help organize and manage interactions with prospects. You can discuss how they enable tracking leads’ statuses, scheduling follow-ups, and analyzing sales data, ultimately resulting in more strategic decision-making and improved customer relationships.

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What makes you a good fit for the Sales Development Representative role at Deel?

To answer this, reflect on your skills and experiences that align well with Deel’s needs. Emphasize your sales experience, adaptability, and enthusiasm for joining a fast-paced startup environment. Connecting your personal growth goals with Deel's mission can also resonate positively.

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Describe a successful sales campaign you’ve executed.

In your response, detail the campaign's objectives, your role in its execution, the strategies you implemented, and the measurable outcomes. Highlighting creativity in outreach and the effectiveness in converting leads can paint a clear picture of your capabilities.

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How do you stay motivated during challenging sales periods?

Keeping motivation high during tough sales periods can be achieved through several tactics, such as setting personal goals, maintaining a routine, and celebrating small wins. Sharing specific examples of past experiences where you maintained enthusiasm can provide credibility to your approach.

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How do you build rapport with potential clients?

Building rapport starts with genuine interest in the potential client's needs and challenges. Highlight your communication techniques, active listening skills, and ways to establish trust through personalized outreach. Sharing examples of successful relationships you've built can lend weight to your answer.

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What is your approach to learning about a new product or service?

Discuss your proactive approach to learning about new products, such as conducting thorough research, hands-on training, seeking mentorship from seasoned colleagues, and continuous learning through feedback. Emphasizing a balance between understanding technical details and customer needs will illustrate your readiness to adapt quickly.

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Deel is an American payroll and compliance provider founded in 2019 by Alex Bouaziz, Shuo Wang, and Ofer Simon. The company is based in San Francisco, California and has reported having 2,000 employees in January 2023.

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BADGES
Badge Diversity ChampionBadge Flexible CultureBadge Innovator
CULTURE VALUES
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
Empathetic
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 10, 2025

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