Strategic Finance Manager/Lead - Marketing/PS/Success

As the Strategic Finance Manager/Lead at Demandbase, you will be responsible for leading budgeting and forecasting efforts for the Marketing, Professional Services, and Customer Success teams. You'll conduct ROI analysis of campaigns, maintain the PS delivery capacity model, and track margin performance and customer retention metrics. By working closely with operational teams, you'll ensure that financial strategies align with the company’s core objectives, facilitating data-driven planning and enhancement of overall business performance.

To be successful in the Strategic Finance Manager/Lead role at Demandbase, candidates should have 5 to 8 years of experience in FP&A or Strategic Finance, preferably within a SaaS context. A strong grasp of SaaS metrics, financial modeling capabilities, and the ability to analyze and communicate performance insights effectively are essential. Familiarity with planning tools and experience in supporting GTM or post-sales functions will greatly enhance your candidacy.

Demandbase is committed to fostering a culture of career growth and personal development. As a Strategic Finance Manager/Lead, you'll not only engage with cross-functional teams but also have access to ongoing training, mentorship programs, and opportunities to enhance your skills within the finance landscape. Our commitment to supporting employee growth ensures that you can build a satisfying and impactful career with us.

For candidates applying for the Strategic Finance Manager/Lead position at Demandbase in the San Francisco Bay Area, the base compensation range is between $103,000 and $155,000. It’s important to note that the actual compensation may vary based on several factors, including the candidate’s skills, experience, and specific location. We aim to ensure fair and competitive salaries for all our employees.

Demandbase prides itself on maintaining a dynamic and inclusive workplace culture. For the Strategic Finance Manager/Lead role, you will be welcomed into a supportive environment that prioritizes collaboration, diversity, and employee recognition. Our team thrives on innovation and growth, ensuring a balance between professional and personal well-being with initiatives like flexible PTO and wellness resources.

In interviews, highlight specific projects where you developed financial models that supported strategic decisions in a SaaS setting. Discuss your approach, the tools you used, and how your models impacted the business’s financial performance.

Explain your methodological approach, focusing on collaboration with each team. Discuss how you would gather input, forecast metrics, and ensure alignment with overall business objectives, showcasing your strategic planning abilities.

Emphasize your analytical skills by describing the specific metrics and KPIs you track, tools you utilize (like Salesforce), and how your insights have led to adjustments in marketing strategies to optimize spend.

Share a specific case study where your insight or financial analysis resulted in improved revenue or reduced costs. Discuss the steps taken and the overall impact of your involvement.

Discuss your communication strategies and stakeholder engagement practices, focusing on how you maintain transparency, clarify objectives, and build strong relationships across teams to foster collaboration.

Provide examples of how you conduct forecasting, including tools you've utilized, methods you follow, and how you adapt to market changes. Highlight your ability to blend qualitative and quantitative data to improve accuracy.

Illustrate your conflict resolution skills by sharing a situation where differing priorities led to tension and how you facilitated a solution that benefited all parties involved. Focus on communication and outcome.

Discuss vital metrics like customer acquisition cost (CAC), lifetime value (LTV), churn rate, and annual recurring revenue (ARR). Describe why these metrics are essential for ensuring the financial health of SaaS companies.

Share your strategies, such as following industry publications, joining webinars, engaging in finance forums, or participating in professional networks that keep you informed about trends and best practices.

Mention specific planning tools like Adaptive Planning or Clari, explain how they've helped you streamline financial processes, and emphasize their role in contributing to more accurate forecasting and effective resource allocation.