Martech Developer - NA, LATAM, EMEA & APAC

The Martech Developer at DemandLab is responsible for designing and implementing digital tagging and analytics strategies for client platforms and campaigns. This role includes developing and managing tags to gather attribution data, creating templates and custom JavaScript, supporting RESTful web services, and collaborating with stakeholders to optimize marketing assets. Additionally, the developer will implement analytics tagging solutions and maintain documentation related to tagging implementation requirements.

To qualify for the Martech Developer role at DemandLab, candidates should have a Bachelor's degree in Computer Science or a similar certification. The position requires 2+ years of experience in digital analytics implementation, HTML, CSS, and JavaScript, along with at least one year of database experience. Familiarity with marketing automation platforms like Marketo and Salesforce is also beneficial.

The Martech Developer plays a crucial role in enhancing customer experiences at DemandLab by implementing digital tagging and analytics strategies that optimize how businesses interact with their audiences. By gathering and analyzing data on customer behavior, the developer ensures that marketing initiatives are tailored and effective, resulting in personalized experiences that not only engage but also convert potential customers.

A successful Martech Developer at DemandLab should have familiarity with various tools and technologies including tag management platforms like Google Tag Manager, JavaScript for developing custom functionalities, SQL for data integration, and marketing automation/CRM systems such as Marketo and Salesforce. Experience with iPaaS solutions like Workato is also a plus.

Working as a Martech Developer at DemandLab comes with several benefits, including competitive salary, comprehensive health and dental insurance, retirement plan matching, generous paid time off, and funding for personal and professional development. Moreover, the role offers a flexible work environment that encourages creativity and exploration.

When answering this question, provide specific examples of your previous roles where you implemented digital analytics strategies. Highlight the tools you used, the challenges you faced, and how your work impacted marketing outcomes. Showing the ability to articulate these experiences clearly will demonstrate your expertise in the field.

In response to this question, outline your experience with relevant programming languages, particularly JavaScript, HTML, CSS, and SQL. Discuss specific projects or tasks where you've successfully applied these languages to achieve desired results. This not only showcases your technical abilities but also your problem-solving approach.

To answer this, share your project management strategies, such as prioritization methods or tools you utilize to keep track of progress. Emphasize your organizational skills and how you ensure open communication with stakeholders throughout the project lifecycle to manage expectations accordingly.

When discussing this, talk about the specific tag management systems you've used, such as Google Tag Manager. Provide instances where you optimized tagging processes, improved data collection, or made insights actionable. Emphasize any measurable outcomes that resulted from your optimizations.

Share a specific instance where collaboration was key to a project's success. Describe your role, the stakeholders involved, and how effective communication led to a successful outcome. This demonstrates your teamwork capabilities and how you value diverse perspectives.

Discuss your approach to continuous learning, such as following industry blogs, attending webinars, or participating in relevant training. Highlight any specific resources you find valuable, underscoring your commitment to staying current in the fast-evolving Martech landscape.

Detail your debugging process, including the tools you use, such as browser developer tools, and how you systematically identify and resolve issues. Offer examples of previous debugging scenarios to illustrate your analytical skills and technical proficiency.

This is an opportunity to showcase your problem-solving skills. Describe a situation where you noticed discrepancies, the steps you took to investigate, and how you resolved the issue. Emphasize the importance of data integrity and its implications on business decisions.

When answering this question, outline your experience managing SQL databases, including data extraction and integration tasks. Provide specific examples where your SQL skills contributed to business intelligence initiatives, demonstrating your ability to leverage data for strategic insights.

To address this question, convey your knowledge of DemandLab's mission and values. Discuss what draws you to the company culture, its focus on delivering customer experiences, and how your skills and passions align with the challenges they tackle. This demonstrates genuine interest in the role and the company.