Senior Social Ads Specialist

As a Senior Social Ads Specialist at Iprospect, your primary responsibilities will include creating and executing diverse paid social media campaigns, developing comprehensive strategies, optimizing performance, and assessing results. You'll work with varying budgets, test different approaches, and collaborate with a talented team dedicated to client success.

To qualify for the Senior Social Ads Specialist role at Iprospect, candidates should have experience with various advertising systems, including Meta Business Manager, TikTok, LinkedIn, and Twitter. A background in campaign planning, strong analytical skills, and fluency in Czech and communicative English are also essential to succeed in this position.

At Iprospect, you will find a friendly and collaborative work environment that merges the strengths of a corporate framework with the dynamic essence of a startup culture. Enjoy flexibility in your work location, whether at home or in our modern offices near Holesovice Market, where teamwork and mutual trust are a priority.

Iprospect is committed to employee growth and well-being, offering strong support for further education, mental health initiatives, and a robust benefits package including additional vacation days, flexible hours, and regular team events to foster collaboration and camaraderie.

As a Senior Social Ads Specialist at Iprospect, you'll work on both brand and performance-driven campaigns in the B2B and B2C sectors, providing you with an exciting opportunity to lead varied projects that require strategic thinking and innovative approaches to digital advertising.

Certainly! In discussing your experience with paid social media advertising, focus on specific campaigns you've worked on, the platforms you've utilized, and any measurable results you achieved. Highlight your strategic thinking process and any innovative tactics you implemented to drive performance.

When asked about your approach to creating a campaign strategy, explain how you begin with understanding the target audience and goals. Discuss the importance of researching competitors, selecting the right platforms, and outlining key performance indicators (KPIs) to measure success. This shows your analytical mindset and focus on results.

Be sure to mention various tools you've utilized, such as Meta Business Manager for Facebook ads, TikTok Ads Manager, or social media analytics platforms. Emphasize how these tools help you analyze data, adjust strategies in real time, and measure campaign effectiveness.

Providing a specific example of a successful campaign can be impactful. Discuss the objectives, strategies implemented, tools used, and the results achieved, such as increased engagement, conversions, or brand awareness. Be clear about your contributions to the campaign’s success.

In your response, highlight your analytical skills. Explain how you prioritize channels based on ROI potential, look for cost-effective solutions, and optimize campaigns to maximize results while adhering to budget limitations. This illustrates your financial acumen and strategic planning abilities.

Share your appreciation for A/B testing as an essential strategy for optimizing ads. Discuss how you design tests, analyze outcomes, and implement learnings to refine future campaigns, showing your commitment to data-driven decision-making.

When asked this question, mention your commitment to continuous learning through following industry blogs, attending webinars, participating in relevant courses, and networking with peers. Highlight how these efforts help you implement cutting-edge strategies in your campaigns.

Provide a concise example of a past conflict and your resolution approach. Emphasize your communication skills, the importance of understanding different viewpoints, and your role in finding a compromise that satisfied all parties. This addresses your collaborative nature and professionalism.

Explain the key performance indicators (KPIs) that matter for the campaign’s success, such as engagement rate, conversion rate, or return on ad spend (ROAS). Discuss how you use analytics tools to track these metrics and ensure alignment with campaign objectives.

To answer this, reflect on what drew you to Iprospect—whether it’s the vibrant culture, the exciting projects, or the opportunity for professional growth. Demonstrating genuine enthusiasm for the company’s values and mission speaks volumes to your potential fit within the team.