Senior Associate, S&O - CPG Ads & Promotions

As a Senior Associate in S&O - CPG Ads & Promotions at DoorDash, your key responsibilities will include collaborating with various teams to plan and execute advertisement campaigns for consumer packaged goods (CPG) clients. You'll track crucial performance metrics such as revenue and consumer savings, ensure quality assurance of campaigns through the Ad Operations team, and analyze campaign performance to identify optimization opportunities. Additionally, you'll help streamline processes to improve efficiency and work with cross-functional teams to devise effective go-to-market strategies.

To excel as a Senior Associate in S&O - CPG Ads & Promotions at DoorDash, you should have 2-4+ years of relevant experience in digital marketing, strategy, or operations, particularly within a high-performance culture. Strong analytical skills and proficiency in data tools like Excel are essential, with SQL being preferred. Moreover, having a collaborative spirit and the ability to communicate effectively across various teams and levels will set you apart in this role.

In the Senior Associate role at DoorDash, you will play a significant part in ensuring campaign quality and optimization by partnering with the Ad Operations team to perform quality assurance on campaigns. You'll also monitor live campaigns while analyzing their performance metrics daily. By identifying optimization opportunities based on these analyses, you can recommend actionable changes that enhance campaign effectiveness and drive successful outcomes for our clients.

The work culture for a Senior Associate in S&O - CPG Ads & Promotions at DoorDash is characterized by collaboration, innovation, and a strong focus on outcomes. Team members are encouraged to solve problems creatively and to think outside the box, contributing to a dynamic environment where diverse ideas thrive. The company places a high value on operational excellence and communicates complex information effectively, fostering an inclusive culture where everyone's contributions are recognized and appreciated.

As a Senior Associate in S&O - CPG Ads & Promotions at DoorDash, you can expect to make a substantial impact on advertiser success and business growth. Your contributions will directly influence campaign strategies designed to engage consumers and drive revenue for CPG clients. By effectively optimizing campaigns and streamlining processes, you’ll help increase product adoption and enhance overall performance, making a tangible difference in both the company's and partners' achievements.

When answering this question, provide specific examples of campaign management roles you've held, focusing on how you collaborated with teams to deliver successful campaigns. Discuss metrics you aimed for and how you optimized these campaigns based on data analysis, highlighting any tools or methodologies you used.

To answer this effectively, outline your strategies for task management, such as using prioritization frameworks or tools. Describe how you evaluate urgency and importance, and share examples where you've successfully balanced competing priorities while delivering high-quality results.

Discuss your approach to tracking campaign performance, including the tools you utilize, such as Excel and analytics platforms. Explain how you analyze data to derive insights and make recommendations for improvements, providing examples of past campaigns where data played a significant role in your decision-making.

Focus on your communication skills and your methods for fostering collaboration, such as regular meetings or using collaborative tools. Share a specific example of a project where you worked closely with different teams, highlighting how you navigated any challenges that arose.

Detail your previous experience with quality assurance, especially in the context of digital advertising. Explain the steps you take to ensure campaigns meet quality standards, such as conducting thorough checks and collaborating with operations teams to solve any issues that arise.

Use the STAR method (Situation, Task, Action, Result) to describe a specific instance where you identified an optimization opportunity. Focus on the analysis you conducted, the actions you took to implement changes, and the outcomes that resulted from those adjustments.

Share the various methods you use to stay informed, such as following industry publications, attending webinars, or taking online courses. Discuss how your continuous learning has helped you adjust your strategies or approach to work.

Be prepared to discuss a specific scenario where data influenced a decision, ideally in marketing or campaign management. Explain the data sources you used, the analysis performed, and how your insights led to successful outcomes.

Reflecting on the role, discuss potential challenges, such as tight deadlines or the need to adapt strategies quickly. Share how you would approach these challenges, emphasizing your problem-solving skills and ability to remain proactive.

Discuss your interest in DoorDash and its mission, emphasizing how your skills and values align with the company's goals. Mention the specific aspects of the position that excite you, such as the opportunity for collaboration or the chance to drive impactful campaigns.