Senior Demand Generation Marketer

As a Senior Demand Generation Marketer at Dreamscape Learn, you'll take the reins on event strategy and execution, developing high-impact campaigns that cater to the higher education and K12 markets. This role involves planning both in-person and virtual events, collaborating with various teams to create engaging content, and maximizing lead generation through strategic workflows.

To be successful as a Senior Demand Generation Marketer at Dreamscape Learn, candidates should have 6-10 years of experience in demand generation or content marketing, particularly in the EdTech or educational sectors. A deep understanding of the higher education landscape, strong storytelling skills, and familiarity with marketing automation tools are essential for this role.

At Dreamscape Learn, success for the Senior Demand Generation Marketer involves tracking KPIs such as event registrations, attendance, engagement, and overall ROI from campaigns. Analyzing these metrics helps refine targeting strategies and optimize messaging, ensuring continuous improvement and alignment with our goals.

The Senior Demand Generation Marketer will create a diverse array of content at Dreamscape Learn, including case studies, whitepapers, blog posts, and engaging webinar materials. By developing storytelling-rich content aligned with the buyer journey, this role will contribute significantly to our marketing campaigns and event strategies.

Dreamscape Learn is dedicated to fostering a culture of continuous learning and professional growth. The Senior Demand Generation Marketer will have access to various development programs, including workshops, conferences, and mentorship opportunities that enhance skills and knowledge in the ever-evolving landscape of education technology.

When prioritizing multiple demand generation campaigns, I focus on establishing clear objectives and aligning them with the company’s goals. I leverage project management tools to track progress and ensure that resources are allocated effectively, prioritizing campaigns with the highest potential impact.

I've successfully planned and executed numerous events, both in-person and virtual, in the education sector. I focus on sourcing high-profile speakers and creating engaging content that resonates with academic decision-makers, leading to measurable pipeline impacts and strong audience engagement.

To create compelling content for academic audiences, I focus on storytelling and aligning content with their specific needs and challenges. Collaborating with internal experts ensures that the content is credible and informative, while also integrating multimedia elements like videos and infographics to enhance engagement.

Tracking and measuring campaign success involves closely monitoring key performance indicators such as lead conversion rates, engagement metrics, and event ROI. I utilize analytics tools to gather data and insights, which I use to continuously optimize future campaigns.

I stay updated by attending industry events, participating in webinars, and subscribing to relevant publications. Networking with professionals in the field and engaging in online communities also helps me gain insights into emerging trends and best practices.

I regularly solicit feedback from sales and customer success teams to understand their challenges and customer pain points. This feedback informs my demand generation strategies, enabling me to create content and campaigns that effectively address those needs and generate qualified leads.

To enhance post-event engagement, I implement follow-up campaigns that include personalized thank-you emails, access to recorded sessions, and additional resources. I also encourage audience feedback to improve future events and maintain ongoing conversations.

My experience with marketing automation tools like HubSpot and Marketo has been integral to streamlining demand generation efforts. These tools enable me to automate campaign workflows, segment audiences effectively, and analyze campaign performance, driving greater efficiency and results.

In a remote setup, I prioritize clear communication and leverage collaboration tools like Slack and Zoom. Regular check-ins and shared project management platforms help keep everyone aligned on goals and timelines, ensuring successful collaboration across teams.

I prioritize understanding the specific challenges and motivations of different educational roles, allowing me to tailor messaging and content. By segmenting audiences based on these insights, I can create personalized campaigns that resonate and drive engagement among diverse stakeholders.