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Digital Marketing Manager

Do you want to work for a firm that is changing an industry? Are you passionate about search, social and direct marketing channels? Are you looking for a role where you can leverage your content marketing expertise?

We believe working at Eden should be exciting and fulfilling, where you feel valued and have the tools and time to provide an industry-leading client experience.

We're looking for a passionate Digital Marketing Manager who'll plan and execute strategic digital marketing initiatives to drive acquisition, engagement and retention. You will have ownership of our search, social and direct channels with your expertise in content marketing.

On any given day you could be doing many of the following:

  • Design content strategies that will reach our different target audiences
  • Design and execute digital marketing plans for search, social and direct channels
  • Create digital content in a variety of formats suitable for different distribution channels
  • Manage and grow our social media presence
  • Evaluate metrics that affect our website traffic, quote conversation and audience engagement
  • Optimise website content and identify technical SEO improvements that improve search performance
  • Use data driven experiments and tests to improve digital marketing performance
  • Measure and report on digital marketing KPIs and objectives
  • Collaborate with internal digital teams and external agencies to improve marketing results
  • Prepare and manage the digital marketing budget for search, social and direct marketing channels
  • Ensure our brand is clear and consistent across all communication and channels
  • Degree level qualification in marketing or a related field
  • Demonstrable commercial experience managing search, social and direct marketing campaigns
  • In-depth knowledge of content marketing best practice
  • Extensive knowledge of Google Analytics with strong analytical skills and data-driven thinking
  • Able to balance creativity and research to identify target audiences and devise compelling content strategies
  • Experience producing different formats of optimised digital content
  • Experience optimising landing pages and user funnels
  • Ability to use client data and segmentation to create targeted marketing campaigns
  • Experience designing and running experiments and multivariate tests
  • Awareness of marketing and data privacy regulations

Working at Eden is slightly different than elsewhere. We're passionate about our culture and invest heavily in the wellbeing of our employees. So the role also comes with the following benefits:

  • Hybrid working with 2 days per week at Head Office in Bristol
  • 28 days annual leave (plus bank holidays on top)
  • Option to buy and sell a further 5 days of leave
  • Private medical insurance
  • Group life assurance
  • Health cash plan
  • Wellbeing fund to contribute toward promoting your mental and physical wellbeing
  • Performance related bonus
  • Significant investment in your learning and development

Want to learn more or have questions about joining Eden? We'd love to hear from you! Reach out to us at jobs@edenconveyancing.com, check out our careers page and Trustpilot reviews.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Digital Marketing Manager, Eden Conveyancing

Are you ready to take the plunge into an exciting new journey with Eden Conveyancing as a Digital Marketing Manager? If you have a passion for digital channels like search, social, and direct marketing, and a flair for crafting engaging content, then this is the opportunity for you! At Eden, we strive to create an environment that’s not only fulfilling but also all about innovation and client experience. In this role, you'll be the mastermind behind our digital marketing strategy, steering initiatives to drive acquisition, engagement, and retention. Your day-to-day will be dynamic - from designing tailored content strategies to optimizing our website for peak performance. You’ll get to flex your creative muscles while analyzing data to boost our marketing efforts. Your expertise in social media will nurture our presence, and your analytical skills will help ensure we hit our targets. Plus, you’ll collaborate with talented colleagues and external agencies, all while managing your own budget and maintaining the brand’s integrity across all channels. Along with a degree in marketing and solid experience in digital campaigns, you'll need to be a proactive thinker who truly understands content marketing best practices. At Eden, we value our team members and offer a range of benefits including hybrid working, generous leave options, and a commitment to your professional development. Dive into a role where your contributions truly make a difference!

Frequently Asked Questions (FAQs) for Digital Marketing Manager Role at Eden Conveyancing
What responsibilities does a Digital Marketing Manager at Eden Conveyancing have?

As a Digital Marketing Manager at Eden Conveyancing, your core responsibilities include planning and executing digital marketing initiatives, managing search, social, and direct marketing channels, and creating impactful content strategies. You'll analyze website metrics to enhance traffic and audience engagement, optimize SEO strategies, and collaborate with internal and external teams to elevate marketing outcomes.

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What qualifications are required for the Digital Marketing Manager position at Eden Conveyancing?

To qualify for the Digital Marketing Manager position at Eden Conveyancing, you should possess a degree in marketing or a closely related field, along with commercial experience in managing digital marketing campaigns. A strong understanding of content marketing best practices, Google Analytics proficiency, and the ability to design and run experiments and tests are also essential.

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How does Eden Conveyancing support employee wellbeing for the Digital Marketing Manager role?

Eden Conveyancing is dedicated to fostering a positive work culture and supports employee wellbeing through various initiatives. As a Digital Marketing Manager, you’ll enjoy hybrid working arrangements, generous annual leave, private medical insurance, and a wellbeing fund designed to enhance your mental and physical health.

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What skills should a successful Digital Marketing Manager possess at Eden Conveyancing?

A successful Digital Marketing Manager at Eden Conveyancing should possess strong analytical skills, creativity in developing content strategies, extensive knowledge of SEO optimization, and experience with different formats of digital content. The ability to interpret client data for targeted campaigns and manage a marketing budget is also crucial for success in this role.

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What is the work environment like for a Digital Marketing Manager at Eden Conveyancing?

The work environment at Eden Conveyancing for a Digital Marketing Manager is one of collaboration and creativity. You will enjoy a supportive culture where your ideas are valued, with opportunities to work both in-house and remotely. This role allows for flexibility and innovation, driving the company forward in a rapidly evolving digital landscape.

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Common Interview Questions for Digital Marketing Manager
Can you describe your experience with digital marketing campaigns?

Highlight specific campaigns you’ve managed, detailing your strategic approach, the channels used, and the results achieved. Make sure to emphasize on your analytical skills by mentioning how data influenced your decisions and optimizations.

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How do you measure the success of your digital marketing initiatives?

Discuss key performance indicators (KPIs) you track, such as website traffic, conversion rates, and engagement metrics. Explain your process for analyzing these metrics and how you apply insights to improve future campaigns.

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What content marketing strategies have you found most effective?

Share specific strategies you've implemented, such as audience segmentation, multi-format content creation, or targeted social media campaigns. Illustrate the impact of your strategies on engagement and conversion.

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How do you stay updated with the latest digital marketing trends?

Explain your commitment to continuous learning through industry blogs, webinars, and networking with professionals. Mention any key resources or communities you engage with to stay ahead of the curve.

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Describe a time when you faced a digital marketing challenge and how you overcame it.

Provide a detailed account of a particular challenge you encountered, the actions you took to address it, and the lessons learned from the experience. This will demonstrate your problem-solving abilities and resilience.

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What tools or software do you use for digital marketing and analytics?

Discuss the tools you're proficient in, like Google Analytics, SEO tools, or content management systems. Offer examples of how you've used these tools to optimize campaigns or analyze performance.

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How do you allocate budget for different marketing campaigns?

Describe your approach to budget allocation based on campaign goals, target audience, and channel effectiveness. Share examples of how you've balanced spending to achieve the best results.

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What is your approach to optimizing landing pages for conversion?

Explain your process for conducting A/B testing on landing pages, analyzing user behavior, and making data-informed adjustments to improve conversion rates, citing real examples if possible.

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How do you handle feedback from team members or clients on your digital marketing strategies?

Illustrate your openness to feedback and how you incorporate it into your strategies. Emphasize communication skills and your ability to collaborate to refine and enhance marketing efforts.

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Why do you want to work for Eden Conveyancing as a Digital Marketing Manager?

Articulate your admiration for Eden Conveyancing’s mission and culture. Discuss how the role aligns with your career goals and how your skills can contribute to the company's success and innovative marketing pursuits.

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Customer-Centric
Mission Driven
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Growth & Learning
Social Gatherings
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Learning & Development
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 26, 2025

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