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Digital Marketing Specialist - job 2 of 2

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Company Description

Egis U.S. is a leading provider of engineering, construction and technical services for public agencies and private sector companies around the United States. The Company offers a broad range of planning, engineering design, environmental, construction observation, program and construction management and a wide range of specialized technical services for the U.S. federal government, state and local government agencies. We provide services for transportation, bridges, site development, environmental services, water/wastewater engineering and right of way engineering and services.

Job Description

THIS OPPORTUNITY:

As a digital marketing specialist, you will build a digital marketing strategy designed to build the firm’s brand and reputation as an employer of choice with prospective and current employees and a national engineering leader with current and prospective clients. You will use your analytical and planning skills to create content-drive communication strategies and robust campaign analytics for all marketing platforms and channels. You will take responsibility for setting platform-specific strategies with SMART goals and tangible results. This person should have great communication skills to collaborate with other marketing department staff, technical department leads, and business development staff.

JOB DUTIES AND RESPONSIBILITIES:

Develop and produce compelling digital content to support marketing and communication strategies
Collaborate effectively with subject matter experts and marketing communications colleagues in North America and globally to ensure content accuracy and relevance
Contribute to the development and execution of campaign content, including paid social and Google campaigns
Utilize SEO best practices to enhance content visibility and performance
Demonstrate strong storytelling abilities to convey our brand narrative and key messages effectively
Conduct thorough research, including interviewing and sourcing materials, and ensure proper citation and organization of reference materials
Manage multiple projects simultaneously, setting priorities within a deadline-driven environment
Work autonomously while contributing to a team-oriented atmosphere to achieve common goals and objectives
Communicate and collaborate effectively with all levels of the organization, including senior management
Proofread and edit technical and marketing content to ensure high quality and accuracy
Ability to manage HubSpot
Update and maintain our Google Business profiles and ads for North America
Media monitoring in our industry
Event support

Qualifications

MINIMUM REQUIREMENTS AND QUALIFICATIONS:

Bachelor’s degree in a relevant field required
3+ years of experience in digital marketing with demonstrated experience executing organic social media campaigns
1-2+ years of experience in the A/E/C industry
Google Certified
Working knowledge of current marketing tools, including but not limited to SEO, landing page and capture tools, Adobe Creative suite, CRM marketing, social media management, and sites

DESIRED PERFORMANCE TRAITS:

Affinity for learning new technology, processes, and business systems desirable
Critical thinking skills to identify and communicate goals and deliver written action plans
Ability to report on outcomes and identify corrective measures
Organized for efficiency, motivated for achievement, action-oriented for success

Additional Information

WHY JOIN EGIS?

Opportunity to participate in a full range of employee benefits including, health, dental, vision, disability, and life insurance beginning the first day of the month following the first 30 days of continuous employment.
401(k) plan beginning the first day of the month following 90 days of continuous employment with 4% company match.
Gracious Paid Time Off (PTO) package with increased accrual rates with tenure, along with 9 paid holidays.
Competitive wages and potential bonus opportunities offered.
Flexible schedules and potential hybrid schedules offered.
Paid parental leave offered beginning the first day of the month following the first 30 days of continuous employment.
Educational assistance / Tuition Reimbursement.

An affirmative action participant EOE M/F/D/V/SO

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Digital Marketing Specialist , Egis Group

Are you a passionate digital marketing professional looking for an exciting opportunity? Egis U.S. is on the hunt for a Digital Marketing Specialist who is eager to elevate our brand presence and lead our marketing initiatives. In this role, you’ll have the chance to craft compelling digital content that enhances our reputation as an employer of choice and showcases us as a leader in the engineering field. You’ll be at the forefront of developing and executing effective marketing strategies that align with our company’s vision and goals. Collaboration is key here! You’ll work closely with teams across North America to ensure our messaging is accurate, impactful, and resonates with both prospective and current employees. Project management skills are a must—juggling multiple tasks and setting priorities in this fast-paced environment will be part of your daily rhythm. We’re looking for someone with a solid background in digital marketing, especially if you have experience in the architecture, engineering, and construction industry. If you possess a knack for storytelling and have a good grasp of SEO strategies, that’s a big plus! At Egis, we value innovation and teamwork, supporting each other to achieve our goals. Plus, we offer great benefits, competitive salaries, and a culture of flexibility that values work-life balance. If you're ready to make an impact in the world of digital marketing, let's connect and see how you can play a role in our exciting journey!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist Role at Egis Group

What are the main responsibilities of a Digital Marketing Specialist at Egis U.S.?

As a Digital Marketing Specialist at Egis U.S., you will be tasked with developing digital marketing strategies tailored to strengthen the company's brand and reputation. Your responsibilities include producing engaging digital content, collaborating with various teams to ensure accuracy, running campaign content for platforms like social media and Google, and utilizing SEO best practices to boost content visibility.