Growth Marketing Associate - job 1 of 2

As a Growth Marketing Associate at Faherty, you will be responsible for driving customer acquisition via our Affiliate Channel and Influencer Program. This includes developing a robust affiliate marketing strategy, managing affiliate partnerships, optimizing performance, and executing influencer campaigns that align with our brand goals. Strong analytics skills will be crucial for tracking campaign success and providing actionable insights to improve ROI.

To succeed in the Growth Marketing Associate role at Faherty, candidates should possess 2-5 years of experience in affiliate marketing or digital marketing roles. Familiarity with affiliate platforms like Rakuten and influencer marketing tools is essential. Additionally, strong analytical and communication skills will enable you to build effective relationships and report on campaign performance.

Faherty supports its Growth Marketing Associate through a collaborative environment that emphasizes teamwork across various internal departments such as creative, paid media, and merchandising. You'll have access to analytics tools to track your campaigns, and you'll receive ongoing feedback to refine your strategies for better performance and alignment with overall marketing goals.

The work environment at Faherty is energetic and creative, encouraging collaboration and innovation. As part of a family-oriented culture, employees are valued for their unique perspectives, and diversity is genuinely celebrated. You can expect to work with passionate individuals who prioritize inclusivity and strive to make a meaningful impact in the fashion industry.

Faherty offers a competitive salary range for the Growth Marketing Associate position, typically between $65,000 and $80,000 annual USD. The final offer will take into consideration your location, skill level, and experience, ensuring that you receive a fair and motivating compensation for your efforts.

Discuss specific affiliate campaigns you've managed, focusing on your approach to strategy development and performance optimization. Mention how you utilized metrics to track success and adjusted strategies to align with results.

Explain the criteria you use to assess influencer performance, such as engagement rates, brand alignment, and conversions. Highlight your experience using analytics tools to track these metrics effectively.

Mention any affiliate platforms you’ve worked with, like Rakuten, and any influencer management tools. Share how these tools helped you streamline operations and improve campaign outcomes.

Provide a specific example where you worked across departments, detailing the communication strategies you employed to ensure everyone was aligned on the project goals, and discuss the success achieved through collaboration.

Discuss how you follow industry news, attend webinars or conferences, and participate in professional networks to remain informed about the latest trends in affiliate and influencer marketing.

Outline your approach to task management, including methods for assessing urgency and importance. Discuss any tools you use (like project management software) and your strategies for meeting multiple deadlines.

Explain how you integrate analytics into your marketing decisions, from initial campaign development to ongoing performance measurement. Provide examples of how data-driven insights have shaped your strategies.

Share a structured approach to troubleshooting marketing campaigns that are not meeting objectives, such as analyzing data, identifying the root causes, and deploying corrective action to improve results.

Talk about your strategies for effective communication during negotiations, including active listening, finding common ground, and maintaining a win-win mentality to ensure successful partnerships.

Share your enthusiasm for performance marketing and your aspirations to impact customer acquisition and brand growth. Highlight how your values align with Faherty’s commitment to sustainability and community.