Product Marketing Manager

As a Product Marketing Manager at Recorded Future, you'll take on the vital responsibility of developing product positioning and messaging that resonates with our target audience. This includes crafting compelling narratives, collaborating on product launches, and executing go-to-market strategies that create awareness and generate demand in the cybersecurity sector.

To excel as a Product Marketing Manager at Recorded Future, you should have at least 4 years of experience in product marketing or technical marketing roles, preferably in high-growth tech settings like B2B cybersecurity or SaaS. Familiarity with sales enablement and strong communication skills are also key qualifications for this role.

The Product Marketing Manager is essential to Recorded Future's success by driving product strategy, ensuring that the messaging aligns with customer needs, and supporting sales teams with effective training and resources. This role helps to directly influence how our intelligence solutions are perceived in the market, ultimately increasing sales.

Recorded Future nurtures a dynamic and inclusive culture where collaboration and creativity are encouraged. As a Product Marketing Manager, you’ll be part of a team that values innovative thinking and supports each other in growing professional skills while making significant contributions to our clients' security efforts.

Recorded Future is committed to the professional growth of its employees. As a Product Marketing Manager, you will have the chance to advance your career by taking on leadership roles within the marketing department or exploring other strategic positions in product management or sales, depending on your interests and aspirations.

In responding to this question, focus on specific examples of how you've defined product positioning in past roles. Discuss your methodology for gathering customer insights and how this informs your messaging to ensure alignment with market needs and trends.

Share your structured approach to planning product launches, including your key metrics for success. Discuss collaboration with cross-functional teams and any previous instances where your go-to-market strategy significantly impacted a product's performance.

Identify the tools and frameworks you’ve used for competitive research, such as SWOT analysis or battlecards. Emphasize how these analyses have informed marketing strategies and assisted your teams in positioning products effectively.

Highlight a specific campaign, explaining the objectives, target audience, and the process you undertook to execute it. Discuss the metrics used to measure its success and how you iterated on feedback to improve future campaigns.

Discuss strategies for facilitating communication and collaboration between the product marketing and sales teams. Mention any tools or regular meetings you use to ensure both teams are aligned on goals, messaging, and customer insights.

Explain your methods for keeping abreast of industry changes, such as following relevant publications, attending conferences, or participating in webinars. This shows your proactive approach to gathering critical market intelligence.

Discuss how you incorporate customer feedback into your strategies, whether it’s through surveys, user testing, or interviews. Emphasize how you leverage this feedback to refine messaging and enhance product features.

Abide by the most relevant KPIs for product marketing, such as lead generation, conversion rates, and customer engagement metrics. Discuss how you report on these metrics to inform stakeholders and adjust strategies accordingly.

Be prepared to share a specific challenge you faced in product marketing and the steps you took to overcome it, showcasing your problem-solving skills and ability to work under pressure.

Illustrate your approach to developing sales enablement content, focusing on how you tailor materials to meet the specific needs of the sales team. Discuss how you ensure these materials are engaging and informative for both prospects and clients.