Finalsite Advantage Consultant

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.

VISION

Finalsite will transform the way school communities engage with their schools.

SUMMARY OF THE ROLE

Finalsite Advantage Consultants provide personalized strategic guidance to schools and districts, helping them optimize their digital presence, strengthen brand messaging, and enhance engagement strategies across marketing, communications, admissions, and enrollment. Each consultant independently manages a portfolio of clients, tailoring services to their unique goals through a blend of high-level consulting and hands-on implementation. The role requires a balance of strategy, execution, and practical support, including a two-day on-site visit for each new client.

Advantage Consultants must have a strong understanding of and experience within at least one of the following education sectors: U.S. independent schools, U.S. public school districts, or international schools. Proficiency with Finalsite Composer is essential.

Additionally, Advantage Consultants contribute to Finalsite’s thought leadership by presenting at marketing events, leading training sessions, and participating in industry discussions—both virtually and in person.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

• Website Redesign SupportWebsite consulting is a frequent component of Advantage engagements, including:
• Reviewing and refining key brand messaging
• Evaluating and improving site structure and homepage content strategy
• Developing sitemaps and content organization plans
• Collaborating on design briefs and providing feedback throughout the design process
• Supporting photography and videography planning for digital assets
• Optimizing website content for engagement and usability
• Providing hands-on support in Composer for website updates and enhancements
• Overseeing website launch activities
• Client Engagement & Consulting
• Independently manage and support assigned clients through in-depth reviews, audits, and assessments of their current marketing and communications efforts.
• Develop strategic and actionable plans, guiding clients in the successful execution of marketing and admissions initiatives.
• Marketing & Communications StrategyConsultants develop and implement strategies in key areas such as:
• Customer Persona Development
• Competitive Analysis & Positioning
• Brand Messaging & Visual Identity
• Content & Inbound Marketing
• Website Performance & UX Optimization
• Internal & External Communications
• Admissions & Enrollment Campaigns
• Digital Advertising Strategy
• Retention & Yield-Focused Communications
• Admissions Event Planning

QUALIFICATIONS AND SKILLS

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in school marketing, communications, or admissions.
• Deep understanding of at least one of the following education sectors: U.S. independent schools, U.S. public school districts, or international (English-language) schools.
• Hands-on experience using Finalsite Composer.
• Exceptional written and verbal communication skills.
• Ability and willingness to travel for on-site client engagements (2-day campus visits).
• Experience developing short-, medium, and long-term marketing or enrollment strategies.
• Strong ability to build trust with clients, inspire confidence, and mentor school teams.
• Expertise in content marketing and inbound marketing techniques.
• Proven ability to manage multiple projects and competing deadlines effectively.

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.