B2B Marketing Manager

As the B2B Marketing Manager at Flash, you will be responsible for creating and executing lifecycle email campaigns, developing engaging content for various channels, and overseeing marketing automation processes. Collaboration with Product, Sales, and Customer Success teams is also essential to ensure customer needs are met and marketing initiatives align with sales efforts.

To apply for the B2B Marketing Manager position at Flash, you should have at least 2 years of experience in content marketing or B2B marketing, a strong understanding of digital marketing strategies, and experience with marketing automation platforms like HubSpot. A Bachelor’s Degree is required, along with exceptional communication and project management skills.

The B2B Marketing Manager plays a crucial role by driving product awareness and lead generation. By crafting sophisticated marketing campaigns and optimizing email performance, you’ll help Flash achieve its growth objectives, ensuring that the company remains a leader in the parking technology industry.

The B2B Marketing Manager position is a hybrid role based in Austin, Texas, which allows for a flexible work environment. This means you’ll spend some time working in the office and some time working remotely, fostering a balance that also promotes team collaboration and productivity.

The B2B Marketing Manager at Flash enjoys a competitive salary between $75,000 - $95,000, based on experience. The rewards package includes comprehensive medical, dental, and vision insurance, a 401(k) with company match, paid time off, and opportunities for professional growth and development.

When creating effective B2B email campaigns, start by segmenting your audience to tailor messaging. Use A/B testing to refine content and continuously monitor performance metrics to understand what resonates. Highlight customer insights and leverage storytelling to engage your audience better.

Discuss your hands-on experience with HubSpot, specifically how you've used it to manage email campaigns, automate workflows, and analyze performance data. Highlight specific campaigns you managed and the outcomes that resulted from your strategies.

I regularly read industry blogs, participate in webinars, and follow thought leaders on social media. Networking with other professionals and joining industry-specific groups also helps me stay informed and adopt the latest strategies in B2B marketing.

Detail a specific campaign, including its goals, tactics, target audience, and results. Be prepared to discuss the tools you used, the challenges you faced, and how you measured success, focusing on engagement and ROI.

I believe in clear communication and regular check-ins with other departments like Sales and Product. Sharing updates, gathering feedback, and maintaining an open dialogue ensures that everyone is aligned on goals and strategies, leading to more successful outcomes.

Content marketing is vital as it builds brand awareness, educates potential customers, and nurtures leads through the sales funnel. I focus on creating valuable content that addresses pain points and interests of the target audience, enhancing engagement and conversion rates.

I tailor social media content by focusing on industry relevance and using data to inform messaging. Engaging visuals, infographics, and insightful posts are key, along with consistent posting times and interaction with followers to build a community around the brand.

I prioritize metrics such as conversion rates, click-through rates, and engagement levels. Additionally, I analyze subscriber growth, lead generation, and revenue generated from campaigns to gauge overall effectiveness and inform future strategies.

To ensure alignment, I start by understanding the business's primary objectives. I then create campaigns that support these goals, using targeted messaging that addresses specific customer needs, aligning content closely with sales and product initiatives for maximum impact.

I employ A/B testing on subject lines and content, analyze open and click rates, and review customer feedback. Based on findings, I tweak campaigns for better performance, continually optimizing messaging and design to see what resonates best with the audience.