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Marketing Messaging Specialist - job 1 of 2

This role is eligible for our hybrid work model: 2 days in-office

Marketing Messaging Specialist

Our Marketing team is the expert at spreading the Priceline message far and wide – helping our customers find big deals on travel and get to the moments that matter most.

Why this job’s a big deal:

As the Marketing Messaging Specialist at Priceline, you’ll be a driving force behind personalized and engaging messaging campaigns that reach millions of customers each month, via email, push notifications, SMS, and other messaging channels. You will have the opportunity to work with a cross-functional team and key stakeholders to ensure that every campaign is executed flawlessly and delivered on time, while playing a key role in driving growth for our business. This is an exciting opportunity to join a team at the forefront of digital marketing and messaging in the travel industry.

In this role you will get to:

  • Coordinate with the team and key stakeholders to ensure accurate and timely deployment and delivery of all messaging campaigns

  • Verify segmentation and list targeting to ensure messages are personalized and relevant to each customer

  • Share responsibility for QA of all messaging campaigns to ensure they meet high standards of quality

  • Monitor performance and deliverability metrics for all active campaigns and make recommendations for improvements

  • Execute and monitor A/B tests across multiple campaigns and messaging channels to improve campaign performance

  • Manage digital assets required for messaging campaigns, including copy, images, and other media

  • Coordinate with other teams and stakeholders to run marketing calendar and ensure all messaging is delivered in a timely and organized manner

Who you are: 

  • Bachelor’s Degree or higher in marketing or related field

  • 2+ years of experience handling marketing campaigns in a Messaging Automation Platform including email, SMS, push notifications, or similar

  • Experience ideating and executing AB tests

  • Meticulous, analytical, and well organized 

  • Demonstrated ability to work collaboratively as part of a cross-functional team and participate in technical and non-technical discussions

  • Clear understanding of digital advertising concepts and terms

  • Ability to communicate fluently in English

  • Basic understanding of HTML/CSS for email client rendering

  • Demonstrated passion for exploring and implementing AI-powered solutions for campaign and workflow optimization

  • 1+ year of Jira or other project management tools

  • Eagerness to learn and develop new skills to help improve processes and performance

  • Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability, and Trust. Unquestionable integrity and ethics

  • Illustrated history of living the values necessary to Priceline:  Customer, Innovation, Team, Accountability and Trust. 

  • The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential.

#LI-hybrid

#LI-NM1

Who we are

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers. 

Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.  

We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable. 

If you want to be part of something truly special, check us out! 

Flexible work at Priceline

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Diversity and Inclusion are a Big Deal!

To be the best travel dealmakers in the world, it’s important we have a workforce that reflects the diverse customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. 

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world.  We’d love you to join us and add to our rich mix! 

Applying for this position

We're excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply.

External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.

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Average salary estimate

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What You Should Know About Marketing Messaging Specialist, Priceline.com

Are you ready to embark on an exciting journey as a Marketing Messaging Specialist with Priceline in the vibrant city of Toronto? In this dynamic role, you'll play a crucial part in crafting personalized and engaging messaging campaigns that resonate with millions of our customers every month. Imagine having the opportunity to collaborate with cross-functional teams and influence key marketing initiatives every day! As our Marketing Messaging Specialist, you will be responsible for deploying messaging campaigns across various channels such as email, SMS, and push notifications, ensuring every detail is executed flawlessly and on time. You’ll dive into data, analyzing performance metrics, and optimizing campaigns to enhance deliverability and customer engagement. You'll also get to flex your creative muscles by ideating A/B tests, managing digital assets like copy and images, and continuously improving processes. At Priceline, we’re not just about travel deals; we aim to create unforgettable moments for our customers. Located in a supportive hybrid work environment, where you can choose to work remotely or onsite two days a week, you’ll be part of a dedicated team that values customer focus, innovation, accountability, and trust. If you have a Bachelor’s degree in marketing or a related field, along with at least two years of hands-on experience with messaging automation platforms, we would love to see your application. Join us at Priceline as we revolutionize the travel industry and make unforgettable experiences affordable and accessible for everyone!

Frequently Asked Questions (FAQs) for Marketing Messaging Specialist Role at Priceline.com
What are the key responsibilities of a Marketing Messaging Specialist at Priceline?

As a Marketing Messaging Specialist at Priceline, you'll coordinate with teams and stakeholders for seamless campaign deployment, verify accurate targeting for personalized messaging, oversee the quality assurance of campaigns, analyze performance metrics, execute A/B tests, and manage digital assets essential for messaging.

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What qualifications are required for the Marketing Messaging Specialist position at Priceline?

To thrive as a Marketing Messaging Specialist at Priceline, you should hold a Bachelor's degree in marketing or a related field and have at least 2 years of experience in executing marketing campaigns through Messaging Automation Platforms, alongside strong analytical skills and a basic understanding of HTML/CSS.

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How does Priceline support diversity and inclusion in the Marketing Messaging Specialist role?

Priceline actively promotes diversity and inclusion within its workforce, believing that reflecting the diverse communities they serve strengthens the company. As a Marketing Messaging Specialist, you'll be part of this commitment, contributing your unique perspectives and experiences to foster a collaborative environment.

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What tools and platforms should a Marketing Messaging Specialist at Priceline be familiar with?

As a Marketing Messaging Specialist at Priceline, you should be familiar with Messaging Automation Platforms for campaigns and have experience in project management tools like Jira. A demonstrated ability to engage in both technical and non-technical discussions is also essential.

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What is the hybrid work model like for the Marketing Messaging Specialist at Priceline?

Priceline follows a hybrid work model for the Marketing Messaging Specialist role, allowing you to work two days in the office, while the other days can be remote or onsite based on your preference and manager approval, offering flexibility and work-life balance.

Join Rise to see the full answer
Common Interview Questions for Marketing Messaging Specialist
Can you describe your experience with email marketing campaigns?

When answering this question, highlight your specific experiences with developing and executing email marketing campaigns, including any metrics or results that demonstrate your success. Be sure to mention your familiarity with using analytics to drive campaign improvements.

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How do you ensure accurate segmentation in messaging campaigns?

To ensure accurate segmentation, discuss your process for analyzing customer data, identifying segments, and tailoring content to match the interests and behaviors of those segments, as this is vital for personalization and effectiveness in your campaigns.

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What strategies do you use to improve campaign performance through A/B testing?

Discuss your methodology for A/B testing, including how you decide what to test, how you measure results, and any successful outcomes from tests you have previously managed. Emphasize the importance of data-driven decision-making in the process.

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How do you prioritize tasks when managing multiple campaigns?

In answering this, detail your approach to prioritization, such as using project management tools or scheduling to ensure timely execution. Mention the importance of communication with team members to maintain alignment and meet deadlines.

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What challenges have you faced in a marketing role, and how did you overcome them?

Share a specific challenge you've encountered, whether it was a deadline issue, campaign underperformance, or communication hurdles, and describe the steps you took to resolve it, emphasizing your problem-solving skills and teamwork.

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How do you approach collaboration with cross-functional teams?

Discuss the significance of clear communication, mutual respect, and flexibility in working with cross-functional teams. Provide examples of successful projects you've collaborated on, showcasing your ability to adapt to different working styles.

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What trends in digital marketing excite you the most?

Show your passion and knowledge of digital marketing trends that are relevant to the role, like personalized marketing strategies or the latest developments in automation technology. Explain how you see these trends affecting future campaigns at Priceline.

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How do you handle negative feedback about a campaign?

Frame your answer by emphasizing your ability to embrace constructive criticism, analyze the feedback objectively, and use it to improve future campaigns. Give an example where you successfully turned negative feedback into a positive outcome.

Join Rise to see the full answer
What role do you believe AI plays in marketing today?

Illustrate your understanding of AI's impact on marketing, particularly in campaign optimization, customer insights, and enhancing personalization. Share any experiences or ideas on how AI can be further utilized in messaging campaigns.

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Why are you interested in working as a Marketing Messaging Specialist at Priceline?

Ensure your answer reflects your personal connection to travel, your admiration for Priceline’s commitment to innovation, and your enthusiasm for contributing to a team that creates meaningful customer experiences. Discuss how your skills align with the company's vision.

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Priceline.com is a leading online travel agency dedicated to offering customers the best deals on hotels, flights, rental cars, and vacation packages. Our mission is to be the best travel dealmakers in the world.

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Full-time, hybrid
DATE POSTED
April 3, 2025

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