Account Executive - Strategy and Business Development

The Account Executive - Strategy and Business Development role at ForTec focuses on driving sales for new technology pilots. Key responsibilities include leveraging hospital relationships to facilitate the adoption of pilot technologies, educating and closing sales with physicians, and providing critical feedback on pilot technologies. This position emphasizes meeting and exceeding budgeted goals and collaborating closely with Sales Territory Managers.

To qualify for the Account Executive - Strategy and Business Development position at ForTec, candidates should possess a bachelor’s degree in business administration, marketing, or related fields along with at least four years of relevant experience, particularly in medical sales. Candidates must also have over a year of sales experience, with a strong understanding of hospital processes and technology.

Successful candidates for the Account Executive - Strategy and Business Development role at ForTec should have outstanding communication and interpersonal skills, a strong customer orientation, and the ability to analyze market data. Proficiency in Microsoft Office applications and CRM software experience is also advantageous, allowing for effective management of client relationships and sales activities.

As an Account Executive - Strategy and Business Development at ForTec, you can expect up to 50% travel throughout the United States. Since this is a field-based position, frequent visits to hospitals and healthcare institutions will be crucial for engaging physicians and promoting new technology pilots effectively.

ForTec provides a comprehensive benefits package for Account Executives, which includes paid holidays, generous paid time off (PTO), a 401(k) plan with company match, health insurance options, and wellness programs. Additionally, employees benefit from bonuses, company cell phones, and the opportunity to make a significant impact in the healthcare technology industry.

As an Account Executive at ForTec, building relationships is crucial. I would emphasize transparency and consistent communication, actively listening to hospital staff's needs and concerns to cultivate trust and collaboration. Sharing valuable insights about our technologies and their benefits can position me as a reliable partner in their operations.

In the face of multiple leads, I prioritize by assessing the potential revenue and close timeline for each prospect. I focus on high-value prospects while ensuring I keep in touch with all leads. Utilizing CRM tools can help track interactions and follow-ups effectively, ensuring no potential client falls through the cracks.

I would leverage personalized presentations and hands-on demonstrations to showcase the clinical benefits and economic value of our pilot technologies. Additionally, providing case studies and evidence-based materials can enhance credibility, making it easier for physicians to understand the impact of these technologies.

Handling objections requires patience and understanding. I would listen actively to the physician’s concerns, validate their viewpoint, and provide evidence-based responses to address misconceptions. Tailoring my approach to meet their specific needs and emphasizing the value of our technology can aid in closing the sale.

Staying informed about industry trends involves a commitment to continuous learning. I regularly read industry reports, attend relevant conferences, and engage with professional networks to gather insights and best practices. This knowledge helps me anticipate shifts in the market and adapt my sales strategies accordingly.

Teamwork is essential in maximizing our collective potential. As an Account Executive, I would collaborate closely with Sales Territory Managers and internal departments to share insights, customer feedback, and market trends. This collaborative approach enhances our outreach efforts and ensures consistent communication, ultimately benefiting our clients.

In a previous position, I successfully spearheaded a sales campaign by identifying a niche market segment and tailoring our messaging to address their specific pain points. Through targeted outreach and engaging presentations, we achieved a remarkable 30% increase in sales over three months, showcasing our technology’s relevance in that sector.

I utilize analytical tools and CRM systems to track sales data, market trends, and customer interactions. By breaking down this data into actionable insights, I can identify opportunities and challenges in the market, allowing me to adjust my strategies on the fly and make informed decisions for future campaigns.

Success as an Account Executive at ForTec means exceeding sales targets while providing value to physicians and clients. It also includes fostering strong relationships that lead to long-term partnerships. Achieving recognition and trust within the healthcare community is a key measurement of my success, where both our clients and ForTec thrive.

My primary motivation in a sales role, especially at ForTec, is the impact our innovative technologies can have on patient health. Being part of a mission that truly makes a difference drives me to excel. Additionally, the challenge of achieving sales goals, coupled with the opportunity for recognition and personal growth, fuels my enthusiasm.