Senior Marketing Manager

As a Senior Marketing Manager at Future, your primary responsibilities will revolve around delivering effective B2B marketing activities that enhance brand awareness and drive commercial opportunities. You'll develop and implement targeted marketing campaigns aimed at engaging advertising clients and building solid relationships. Your role will also include utilizing data analytics tools for campaign planning and execution while collaborating closely with various teams to ensure alignment with Future’s commercial objectives.

To excel as a Senior Marketing Manager at Future, candidates should possess experience in a marketing role specifically within the B2B media, advertising, or ad tech sectors. Familiarity with marketing campaign planning and execution across multiple channels is essential. Additionally, experience with data tools like Google Analytics and CRM systems like Salesforce will significantly boost your prospects. Knowledge of marketing automation tools like Hubspot or Marketo is also advantageous.

The work environment for a Senior Marketing Manager at Future is dynamic and hybrid, allowing flexibility to work three days from the London office and two days from home. You'll be part of a diverse and inclusive team that champions creativity and collaboration, all while being supported by various well-being programs and an open culture that values each member's contributions.

Future is committed to supporting professional growth for its employees, particularly for the Senior Marketing Manager position. You will have access to training and development opportunities designed to enhance your marketing skills and career trajectory. Additionally, Future encourages its team members to take initiative in their roles and offers uncapped leave, allowing for a better work-life balance and the opportunity to recharge and innovate.

As a Senior Marketing Manager at Future, you can expect a competitive salary range of £49,000 - £70,000 and enjoy valuable benefits, including uncapped leave, profit-sharing bonuses when targets are met, and the chance to participate in the Share Incentive Plan. Moreover, Future prioritizes employee well-being, providing access to various support programs, ensuring that each team member can thrive both personally and professionally.

When developing B2B marketing campaigns, it's essential to focus on understanding your target audience. Engage in thorough market research and create detailed buyer personas to tailor your messaging. Implement multi-channel approaches combining email marketing, social media, webinars, and events. Always measure the effectiveness of your campaigns using relevant KPIs to make data-driven adjustments and ensure maximum engagement and conversion.

Lead generation for advertising clients requires a well-crafted strategy that includes offering valuable content that appeals to their needs. Utilize content marketing, such as webinars, white papers, and case studies, to show potential clients how your offerings can solve their problems. Additionally, leverage CRM tools to track leads and create personalized follow-ups that build relationships and encourage conversions.

When asked about a successful marketing campaign, focus on one that had clear objectives, such as increasing brand awareness or lead generation. Discuss how your team executed the campaign, the channels used, and the metrics for success. Be sure to mention any challenges faced and how you overcame them, showcasing your problem-solving abilities while highlighting the results achieved.

Share your experience with data analytics tools like Google Analytics and TGI. Discuss specific instances where you used these tools to derive insights about campaign performance, audience behavior, or market trends. Highlight how you apply this data to make informed marketing decisions and optimize future campaigns.

Working with cross-functional teams requires open communication and collaboration. Highlight your ability to understand each team's perspective and how you work towards a common goal. Discuss specific strategies you use to ensure alignment and execution, such as regular meetings or shared project management tools that keep everyone informed and engaged.

Speak about your familiarity with marketing automation tools like Hubspot or Marketo, explaining how these platforms streamline campaign management, improve targeting, and enhance customer relationship management. Provide examples of how you've used these tools to set up automated email campaigns or drip sequences that nurture leads, resulting in improved conversion rates.

To ensure inclusivity in marketing strategies, start by understanding the diverse backgrounds and preferences of your target audience. Collaborate with diverse teams and seek their input while creating campaigns. Additionally, aim to represent various voices in your marketing collateral and employ inclusive language that resonates with a wider audience.

Tracking campaign performance is critical to understanding success. Highlight your approach to defining key performance indicators (KPIs) relevant to campaign goals and how you use analytics tools to measure everything from website traffic to engagement rates. Discuss how regular performance reviews inform your strategy and can lead to quick adjustments that enhance campaign outcomes.

Building relationships with advertising clients involves consistent communication, providing value, and maintaining transparency. Share how you schedule regular check-ins or offer resources and insights that show your commitment to their success. Highlight the importance of being responsive and accommodating their needs, ensuring they feel valued as partners.

When discussing creative marketing strategies, focus on innovative approaches tailored to Future’s unique audience. Discuss ideas like leveraging video storytelling, producing engaging social media content, or hosting interactive online events. Highlight a balance between creative narratives and data-driven tactics that ensure each initiative reaches and resonates with the target audience effectively.