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Visual Merchandiser-Americana at Brand

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $19.78-$23.58 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$45068 / YEARLY (est.)
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$41046K
$49090K

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What You Should Know About Visual Merchandiser-Americana at Brand, H&M Group

Join H&M as a Visual Merchandiser-Americana and bring your creativity and fashion expertise to life! At our Glendale, CA location, you’ll play a pivotal role in crafting an inspiring and elevated shopping experience for our customers. You’ll be executing visual presentations and commercial strategies that reflect our brand’s guidelines, ensuring everything from product placement to in-store communications is spot-on. Your keen sense of fashion and trend awareness will help you collaborate with store management to coach and develop the store team, equipping them with the skills to enhance customer interactions. A typical day in this role involves keeping an eye on current fashion trends, organizing sales floor layouts for optimal customer flow, and ensuring we maintain high standards of visual merchandising. Whether it’s launching the latest campaigns or developing your colleagues’ skills, your contributions will be vital to reaching our store goals while maintaining an engaging atmosphere for shoppers. If you thrive in dynamic environments where no two days are alike and have a passion for fashion and customer engagement, this role is the perfect fit. You’ll not only enjoy a generous employee discount, but you’ll also be a part of a company that values inclusivity and growth. We can’t wait to see how you’ll make your mark at H&M!

Frequently Asked Questions (FAQs) for Visual Merchandiser-Americana at Brand Role at H&M Group
What are the main responsibilities of a Visual Merchandiser-Americana at H&M?

As a Visual Merchandiser-Americana at H&M, your primary responsibilities include executing and maintaining visual and commercial standards in the store. You will collaborate with the Store Management and Area Visual Manager to implement promotional and seasonal displays, ensuring that the customer experience is engaging and consistent with H&M's brand guidelines.

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What qualifications are necessary for a Visual Merchandiser-Americana position at H&M?

To succeed as a Visual Merchandiser-Americana at H&M, you should possess a strong visual and commercial sense, along with a passion for fashion. Experience in retail, particularly in visual merchandising, is highly valued. Strong communication skills, a solution-focused mindset, and the ability to work collaboratively in a dynamic setting are also key qualifications.

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How does a Visual Merchandiser-Americana contribute to sales at H&M?

A Visual Merchandiser-Americana directly impacts sales at H&M by creating visually captivating displays that attract customers, facilitate positive shopping experiences, and promote products effectively. Your role in coaching the store team on effective visual strategies also helps maintain high customer service levels and drives sales.

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What skills can I develop as a Visual Merchandiser-Americana at H&M?

Working as a Visual Merchandiser-Americana at H&M allows you to develop various skills, including visual merchandising techniques, trend forecasting, leadership, and team development. You’ll also enhance your abilities in customer engagement and operational best practices while being part of an inclusive workplace that supports your growth.

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What is the work environment like for a Visual Merchandiser-Americana at H&M?

The work environment for a Visual Merchandiser-Americana at H&M is fast-paced and dynamic, with no two days being the same. You'll collaborate closely with various teams, ensuring that store visuals align with current fashion trends and brand guidelines, making it an exciting place to work.

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Common Interview Questions for Visual Merchandiser-Americana at Brand
Can you describe your experience with visual merchandising?

When answering this question, focus on specific instances where you successfully implemented visual strategies or improved store layouts. Highlight your understanding of current trends and how your past experiences align with H&M's standards for visual merchandising.

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How do you stay current with fashion trends?

Discuss your methods for staying updated, such as following fashion blogs, attending industry events, and monitoring competitor activity. Mention the importance of understanding customer preferences in your role as a Visual Merchandiser-Americana at H&M.

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How do you approach coaching and developing team members?

Explain your coaching style and methods, such as conducting training sessions, providing feedback, and encouraging team collaboration. Emphasize your commitment to fostering a supportive environment to enhance the team's visual and commercial skills.

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Describe a time when you had to adapt your visual strategy.

Share a specific example where you successfully adapted your visual strategy based on sales data or changing customer preferences. Highlight your flexibility and problem-solving skills, essential for the Visual Merchandiser-Americana role.

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What are the key elements of a successful visual display?

Discuss elements such as storytelling, product placement, color coordination, and alignment with the brand identity. Provide examples of displays you have created that resonated with customers and drove sales at previous positions.

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How do you handle feedback on your visual merchandising ideas?

Share your perspective on feedback as a valuable tool for growth. Discuss specific situations where you received constructive criticism and how you used it to enhance your visual merchandising efforts at previous jobs.

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Why do you want to work at H&M as a Visual Merchandiser-Americana?

Your answer should reflect genuine enthusiasm for H&M's mission, culture, and values. Discuss how your personal values align with H&M’s focus on sustainability and inclusivity while emphasizing your desire to contribute positively to the team.

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How would you approach launching a new product line visually?

Outline a step-by-step approach, including analyzing market trends, aligning with the marketing strategy, and creating cohesive visual displays that attract customer attention. Demonstrating a strategic mindset and attention to detail is crucial.

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What role does teamwork play in successful visual merchandising?

Discuss the importance of collaboration among team members, how it contributes to a cohesive visual experience, and share your experiences of working in a team setting at previous jobs. Emphasize how you plan to foster teamwork at H&M.

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Can you give an example of a successful campaign you've executed?

Describe a specific campaign where your visual merchandising skills had a measurable impact on sales. Highlight your role, the strategies you implemented, and how you evaluated the campaign's success.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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DATE POSTED
March 28, 2025

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