Content Marketing Manager

The Content Marketing Manager at HealthHero is responsible for creating and managing a comprehensive content calendar that spans all B2B and B2C channels. This includes producing high-quality materials like blog posts, whitepapers, and social media content. Additionally, you'll support sales and account management teams with pitch materials and campaigns, and collaborate with clients to create engaging content. Your role will also involve tracking content performance and refining strategies to improve outreach.

To be considered for the Content Marketing Manager role at HealthHero, candidates should have over five years of experience in a content or marketing role, ideally within the health, tech, or wellness sectors. Excellent writing and editing skills are essential, alongside experience in developing content for B2B2C audiences. Familiarity with AI tools and marketing platforms is also important for improving workflow and efficiency.

The Content Marketing Manager at HealthHero uses AI tools like ChatGPT and Jasper to streamline content creation and enhance productivity. By leveraging these tools, you'll be able to efficiently produce quality content that resonates with both B2B and B2C audiences, ensuring that HealthHero's messaging remains coherent and impactful across various channels.

At HealthHero, the work environment for a Content Marketing Manager is dynamic and collaborative. You'll be part of a supportive team that values innovation and creativity, with the flexibility of hybrid working. Regular team days and the chance to collaborate with various departments ensure an engaging atmosphere where every team member is encouraged to contribute their ideas to improve the overall content strategy.

HealthHero offers a competitive salary ranging from £40-45k, along with comprehensive benefits like 25 days of holiday plus bank holidays, and your birthday off. You'll also have access to HealthHero's digital healthcare services, life cover, a pension scheme, and additional perks such as a cycle to work scheme and electric car plans. This ensures a balanced work-life experience while contributing to meaningful work.

When answering this question, focus on how you assess project urgency and impact. Discuss your methods for establishing a content calendar and working closely with teams to align priorities with overall business goals. Share examples from previous roles where you successfully managed competing deadlines.

To tackle this question, give specific examples of content you've developed for both business and consumer audiences. Discuss the different strategies you used to engage each audience and detail how you tailored your messaging to meet their needs while maintaining a cohesive brand voice.

Highlight your understanding of how SEO involves optimizing content for search engines to improve visibility and driving traffic. Discuss your experience with keyword research and content optimization, providing examples of how you've increased organic search performance through effective SEO strategies.

Here, explain the key performance indicators (KPIs) you typically track, such as engagement rates, conversions, and website traffic. Share tools you use for analytics and provide specific instances where you adjusted your content strategy based on performance data to achieve better results.

Discuss the AI tools you have used, such as ChatGPT or Jasper, and how you have integrated them into your workflow to improve content efficiency. Mention specific outcomes or improvements you encountered using these tools and emphasize your comfort level with technology.

Provide insights into your approach for maintaining creativity and novel perspectives in your writing. Discuss techniques you employ, like trend analysis, audience feedback, or collaboration with team members to inject new ideas and formats into your content.

Share a detailed example of a content campaign you led, discussing the objectives, target audience, and the formats used. Explain the results achieved, focusing on metrics like engagement, conversions, or reach. Highlight any collaborative efforts and what you learned through this success.

Talk about your approach to localization and tailoring messaging to ensure cultural relevance and relatability. Provide examples of how you've successfully adapted content in past roles and the outcomes generated by this targeted approach.

In your response, mention specific project management tools you have experience with, such as Trello, Asana, or HubSpot. Describe how you've used these tools to streamline workflows, collaborate with team members, and maintain transparency throughout the content production process.

Discuss the resources you utilize, such as industry reports, blogs, webinars, and networking with professionals in the field. Emphasize the importance of continuous learning and how it has influenced your strategy and approach to content marketing.