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Product Marketer

Become a part of our caring community and help us put health first
 

The Product Marketer 2 Develops, directs, and executes the go-to-market approach for a significant product or product category. The Product Marketer 2 work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

The Product Marketer 2 works with a large group of multi-disciplined teams of internal and external partners to ensure all aspects of new and updated insurance products are brought to market.

  • Contributes to the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer
  • Works with Implementation team, Product Managers, Actuarial and Strategy stakeholders to establish product launch and adoption strategies, including product direction, sales channels, branding, advertising, pricing, and future product development
  • Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives
  • Follows established guidelines and ensures quality standards are met and documented.
  • Understands own work area professional concepts, standards, regulations, and strategies, including their links to related areas
  • Makes independent decisions regarding own work methods, occasionally in ambiguous situations and requires minimal direction and receives guidance where needed


Use your skills to make an impact
 

Required Qualifications:

  • 4+ years of business analysis experience including problem solving, organizational, critical thinking, and communication skills
  • High Proficiency in Microsoft Excel - expert in spreadsheet management
  • 2+ years of project leadership experience
  • Demonstrated process engineering skills with an eye toward quality and year-over-year improvement planning
  • Familiarity with Insurance products and business practices, Medicare and Specialty (Dental, Vision, MSB, OSB)
  • Outstanding project management skills
  • Experience collaborating and influencing across a diverse set of stakeholders and partners
  • Demonstrated ability to show meticulous attention to detail
  • Demonstrated ability to communicate, written and verbal, with leaders of various levels of the organization
  • Strong personal time management skills
  • Working knowledge of SharePoint, Word, OneNote, PowerPoint, Outlook and Teams

Preferred Qualifications:

  • Bachelor’s degree in business, marketing, communications, or similar
  • Medicaid knowledge and experience
  • Familiarity with insurance industry sales channels, telesales, D2C, aggregators, independent and captive agents, etc.
  • Experience launching new and upgraded products via integrated go-to-market strategies
  • Familiarity of working with Scaled Agile teams, personal experience/certifications as a Product Owner and/or Product Manager
  • Consulting background or demonstrated ability to manage Client and Partner relationships
  • Data analysis skills

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


 

$71,100 - $97,800 per year


 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 04-24-2025


About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.


Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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Jim Rechtin
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Average salary estimate

$84450 / YEARLY (est.)
min
max
$71100K
$97800K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketer, Humana

Join our dynamic team at Humana as a Product Marketer! In this remote, nationwide position, you will play a vital role in developing, directing, and executing our go-to-market strategies for significant products and product categories. As a Product Marketer, your work will be diverse and will often require your independent judgment to identify and determine the best courses of action. Collaborating closely with a multi-disciplinary team, you’ll ensure that our new and updated insurance products reach the market effectively. You'll contribute to shaping the product value proposition, aligning messaging strategies to the right consumer audiences, and working alongside product managers and stakeholders to establish robust launch and adoption strategies. With your keen analytical skills, you’ll assess product launches, recommend campaign adjustments, and pinpoint improvements. You’ll also maintain the highest quality standards throughout the process. If you're an organized, detail-oriented professional with excellent communication skills and a passion for improving people's health through insurance products, this could be an incredibly rewarding opportunity for you. We value personal growth and offer competitive benefits aimed at enhancing your well-being, including medical coverage, retirement savings plans, and generous time off. Come and make an impact with us at Humana!

Frequently Asked Questions (FAQs) for Product Marketer Role at Humana
What primary responsibilities does a Product Marketer at Humana have?

The Product Marketer at Humana is responsible for developing and executing go-to-market strategies for key products, contributing to product value propositions, assessing product launches, and working closely with cross-functional teams to ensure successful product introductions.

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What qualifications are needed to become a Product Marketer at Humana?

To become a Product Marketer at Humana, candidates typically need at least 4 years of business analysis experience, proficiency in Microsoft Excel, project leadership experience, and a solid understanding of insurance products and market practices.

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How does collaboration benefit the Product Marketer role at Humana?

Collaboration is crucial for a Product Marketer at Humana as it involves working with various internal teams, including product managers and marketing, as well as external partners to ensure product launches are aligned with market demands and business objectives.

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What skills are essential for success as a Product Marketer at Humana?

Essential skills for a successful Product Marketer at Humana include strong project management abilities, exceptional communication skills, attention to detail, and experience with data analysis to guide marketing strategies effectively.

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Does the Product Marketer role at Humana require travel?

While the Product Marketer position at Humana is remote, occasional travel to corporate offices may be required for meetings or training, providing a chance to connect with leadership and other team members.

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Common Interview Questions for Product Marketer
Can you explain your experience with developing go-to-market strategies for products?

In answering this question, illustrate a specific example of a strategy you developed, detailing your approach to market analysis, stakeholder engagement, and how you ensured the product's launch was successful.

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How do you assess the success of a product marketing campaign?

Discuss quantitative and qualitative metrics you use, such as market penetration, user feedback, and sales growth, emphasizing your ability to analyze data to inform future decisions.

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What methods do you use to collaborate with cross-functional teams?

Share clear examples of how you've successfully partnered with diverse teams in past roles, focusing on communication strategies and tools you found effective in fostering cooperation.

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Can you provide an example of when you had to make a critical decision with limited information?

Highlight a situation where you faced ambiguity and describe your decision-making process, including how you balanced risk with potential benefits while making an informed choice.

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What is your familiarity with insurance products and market trends?

Articulate your background in insurance, mentioning any relevant experience, how you stay updated on trends, and your understanding of how they impact marketing strategies.

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How do you prioritize tasks in a fast-paced environment?

Describe your method for managing time and tasks, discussing tools or techniques you use, such as prioritization matrices, to ensure deadlines are met without sacrificing quality.

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What role does data analysis play in your marketing strategy?

Mention how you utilize data analysis to inform your decisions, whether it’s customer behavior insights or market research, and provide examples of data-driven strategies you've implemented before.

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Describe a challenge you faced in a previous marketing role and how you overcame it.

Choose a specific challenge and walk through your problem-solving process, emphasizing the strategies you used to address the obstacle effectively.

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What tools and technologies have you used in your product marketing roles?

Talk about your experience with tools such as CRM systems, project management software, and analytics platforms that facilitate effective product marketing.

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What motivates you to work in product marketing, particularly in the health insurance field?

Convey your passion for health and wellness, how marketing in this field impacts individuals positively, and your desire to contribute meaningfully to customer outcomes through effective marketing strategies.

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As a Sr. Analyst at American Express, you'll lead digital customer marketing efforts to optimize and enhance Card Member relationships through effective strategies and analytics.

Since 1961, Humana has been committed to helping people live healthy and happy. Our approach is simple—offer personalized care from people who care. We do this by listening to our members and creating solutions to help them reach the best version ...

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Full-time, remote
DATE POSTED
April 15, 2025

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