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Sales Development Manager

Who we are

Humi is the Canadian employment platform. We help Canadian businesses be better employers. Founded in 2016, our all-in-one employment system allows Canadian businesses to manage employee information, onboarding, performance, time off, employee benefits and payroll. 

Humi officially joined Employment Hero to accelerate the mission of making employment easier and more valuable, for everyone. Employment Hero has a $2 billion valuation and a presence in 6 countries globally, servicing over 300,000 businesses and more than 2 million employees.

Our DNA

At Humi, we’re proud of our unique DNA.

  1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
  2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy 
  3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
  4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
  5. We Live by Our Values - we role model our values 100% of the time
  6. We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role 

We're a team of global innovators, who cherish diverse perspectives that fuel our mission; to simplify the world of work for SMBs worldwide. 

As our Sales Development (SDR) Manager, you will be an integral part of our Direct Sales team, leading our Canadian Inbound SDR team to success. This role is part of our Sales leadership team and will also play a key part in strategic decision-making.

As our SDR Team Manager, you’ll be:

  • Driving the performance of your inbound sales team, ensuring individual and team targets are consistently exceeded across diverse lead types (marketing-generated, website, content, events, etc.)
  • Coaching and nurturing your team through regular 1:1 meetings, with a strong focus on tracking KPIs and conversion metrics through the inbound funnel
  • Partnering closely with marketing to align on lead quality, volume, and campaign performance, ensuring seamless lead handoffs and feedback loops
  • Streamlining systems and processes to ensure optimal lead routing, follow-up speed, and conversion efficiency
  • Analyzing inbound lead sources, buyer behavior, and funnel trends to optimize targeting and sales tactics
  • Reporting data and trends to highlight opportunities for strategic sales direction
  • Leveraging Salesforce dashboards and reporting tools to track key inbound metrics and team performance
  • Utilizing sales automation, CRM tools, and funnel management strategies to prioritize leads, improve follow-up efficiency, and accurately forecast sales opportunities
  • Working cross-functionally with marketing, enablement, sales ops, and the broader sales team to develop and execute strategies that grow and accelerate the inbound pipeline

What will you bring 

  • 3+ years of proven, high-volume sales experience (B2B)
  • 3+ years' experience running and leading an SDR team
  • A track record of meeting targets
  • Problem-solving and analytical thinking skills
  • Ability to thrive in a fast-paced and dynamic environment
  • Demonstrable experience managing and growing inbound lead engagement, including optimizing lead response across channels like website chat, email, phone, and event-driven interest, as well as nurturing early-stage and marketing-qualified leads through targeted follow-up and drip campaigns

Experience is important, but for us the biggest measure of success is people who can live and breathe our EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine.

What we can offer

At Humi, we don’t just talk about a better way to work - we live it. Joining Humi means:

  • You will work remotely, with the flexibility to own your time and impact
  • You will access cutting-edge tools to amplify your work, knowledge and outputs 
  • You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
  • You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies 
  • You’ll also have access to a wide range of benefits that include: a very generous paternity leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities 

Humi is now officially part of the Employment Hero team. Employment Hero is committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/

Humi is dedicated to fostering an inclusive work environment where everyone can do their best work. We encourage people of all backgrounds to apply.

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Sales Development Manager, Humi

Are you ready to take the reins as a Sales Development Manager at Humi? As part of a dynamic and innovative company that's transforming the employment landscape in Canada, you'll lead a talented Inbound SDR team to new heights. At Humi, we pride ourselves on our mission-driven approach and commitment to creating better workplaces. You'll be at the forefront, driving individual and team success by consistently exceeding sales targets across various lead types including marketing-generated, website inquiries, and event participation. Your role won’t just be about driving numbers; you will coach and nurture your team through engaging 1:1 meetings, focusing on key performance indicators and conversion metrics. Collaborating closely with marketing, you'll ensure a seamless flow of high-quality leads and streamline processes to optimize follow-ups. Your analytical mindset will be crucial in understanding buyer behavior and funnel trends, helping you craft strategies that resonate. By harnessing powerful tools like Salesforce, you’ll track performance and forecast sales opportunities with precision. Humi offers you a remote-first, highly autonomous environment where innovation thrives, and your ideas matter. Join us, and let’s simplify the world of work for SMBs together while enjoying a supportive culture that prizes growth and integrity.

Frequently Asked Questions (FAQs) for Sales Development Manager Role at Humi
What are the key responsibilities of a Sales Development Manager at Humi?

As a Sales Development Manager at Humi, your primary responsibilities will include leading the Inbound SDR team, driving sales performance, coaching team members, and analyzing lead sources to optimize sales strategy. You will work closely with marketing to ensure that lead quality and volume are aligned and manage processes to enhance follow-up efficiency and conversion rates.

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What qualifications do I need to become a Sales Development Manager at Humi?

To qualify for the Sales Development Manager position at Humi, you should have at least 3 years of high-volume B2B sales experience and 3 years of experience leading an SDR team. A proven track record of meeting sales targets, strong problem-solving abilities, and the capacity to thrive in a fast-paced environment are equally important.

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How does Humi support its Sales Development Managers in achieving targets?

Humi supports its Sales Development Managers by fostering a remote-first work culture that prioritizes autonomy and creativity. You’ll have access to cutting-edge tools and resources to analyze sales data and develop strategies, along with an environment that encourages feedback and continuous improvement.

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What kind of sales processes will I be streamlining at Humi?

As the Sales Development Manager at Humi, you’ll focus on optimizing lead routing processes, ensuring quick follow-up responses, and refining conversion efficiencies from various inbound channels like website chats, emails, and events, ensuring that the sales process is fluid and effective.

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What unique values does Humi look for in a Sales Development Manager?

Humi values individuals who embody a mission-driven mindset, prioritize high performance, and embrace innovative approaches. We are looking for someone who thrives on collaboration and can effectively live by our values, contributing positively to our culture while delivering exceptional sales results.

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Common Interview Questions for Sales Development Manager
How do you prioritize leads as a Sales Development Manager?

In prioritizing leads, it’s essential to assess the quality and engagement level of each lead. Utilize data analysis to determine which leads are most likely to convert and apply a systematic follow-up strategy that maximizes conversions while ensuring that all leads receive timely attention.

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Can you describe your leadership style within an SDR team?

My leadership style is collaborative and supportive. I believe in empowering team members through coaching and regular check-ins, also fostering an environment where feedback is welcomed to enhance individual performance and team dynamics.

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What metrics do you focus on to measure success in an SDR team?

Key metrics to focus on include sales conversion rates, lead response time, and individual performance metrics against targets. Tracking these metrics provides insight into team effectiveness and areas for improvement, allowing for targeted coaching.

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How do you ensure alignment between sales and marketing?

Ensuring alignment between sales and marketing involves regular communication and feedback loops. I advocate for joint meetings where teams discuss campaign performance and lead quality, allowing both sides to adjust strategies based on real-time data.

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What strategies do you use to handle underperforming team members?

To address underperformance, I believe in conducting one-on-one meetings to understand the root causes of the challenges they face. Together, we can establish a targeted action plan, and I would provide ongoing support and resources to help them improve.

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How will you leverage technology in your role at Humi?

I plan to utilize CRM tools like Salesforce for data analysis, performance tracking, and effective lead management. Leveraging sales automation tools can enhance efficiency, enabling the SDR team to focus more on engaging with leads rather than administrative tasks.

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Describe a time you successfully increased sales through strategic decisions.

In my previous role, I identified a gap in lead nurturing strategies. By implementing a segmented follow-up campaign targeting different buyer personas, we saw a 30% increase in conversions in three months. Strategic decision-making is key to adapting to market needs effectively.

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What is your approach to coaching and development within your team?

My coaching approach is personalized. I focus on understanding each individual's strengths and weaknesses, which allows me to tailor development plans that motivate and empower them to reach their full potential within the team.

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How do you analyze buyer behavior for optimizing sales strategies?

Analyzing buyer behavior involves examining metrics such as website engagement, lead sources, and conversion funnel data. I actively track changes in these metrics over time to identify trends and adjust sales strategies accordingly, ensuring our approach resonates with our target audience.

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Why do you want to work as a Sales Development Manager at Humi?

I am drawn to Humi's mission to improve workplaces and the company's innovative approach. I believe my passion for sales combined with my experience in leading high-performance teams aligns perfectly with the values and objectives of Humi, making it an exciting opportunity for me.

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Full-time, remote
DATE POSTED
April 12, 2025

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