Senior Partner Manager – RedMedia

The Senior Partner Manager at RedMedia is tasked with cultivating and managing strategic partnerships, ultimately driving revenue growth across a designated portfolio of partners. This includes delivering on established revenue targets, owning the relationship on behalf of the Retail Media Network, and leveraging omni-channel advertising solutions that best meet the needs of advertisers. Moreover, this role influences product direction by providing market feedback and leads key meetings such as Quarterly Business Reviews.

To qualify for the Senior Partner Manager role at RedMedia, candidates should possess a Bachelor's or Advanced Degree along with 5-7 years of client-facing media and integrated marketing campaign sales experience. A solid understanding of client management and the retail media ecosystem is essential. Additionally, candidates should demonstrate experience in managing multiple client relationships and a proven track record of exceeding sales goals.

As a Senior Partner Manager, you will play a crucial role in mentoring other Partner Managers and influencing media team members assigned to your portfolio. Your guidance and leadership will help ensure effective delivery and high customer satisfaction while working collaboratively to achieve team objectives.

Successful Senior Partner Managers at RedMedia excel in written and verbal communication, possess strong interpersonal skills, and are adept problem solvers. The ability to relate professionally and affectionately with others, along with experience in cross-functional leadership, are key skills that help in orchestrating campaigns effectively while delivering on clear objectives.

The work environment for a Senior Partner Manager at RedMedia can be fast-paced, requiring the ability to handle multiple projects and meet tight deadlines. The role offers flexibility with remote work options within the Hy-Vee footprint, making it conducive for professionals who thrive on independence and collaboration in a vibrant setting.

To manage relationships effectively, I would prioritize regular communication, tailored engagement plans for each partner, and utilize CRM tools to stay organized. Building trust and rapport through consistent follow-ups and customized solutions would be foundational to my approach.

Meeting revenue targets involves setting clear objectives, analyzing performance metrics, and being proactive in identifying new partnership opportunities. I would continuously assess my pipeline and adjust strategies to ensure alignment with our overall goals.

Certainly! In previous roles, I have developed and executed omni-channel marketing strategies that integrate various platforms, enhancing customer engagement and maximizing revenue potential. By analyzing data, I can tweak campaigns in real time for the best results.

Preparation for a QBR involves comprehensive analysis of performance metrics, setting clear agendas, and aligning objectives with partner expectations. I would also gather feedback from internal teams and ensure all insights are backed by data to present a compelling narrative.

To stay current, I follow industry publications, participate in online webinars, and engage with professional networks. I also find value in attending conferences to gain insights directly from thought leaders in the marketing and media space.

I would first listen carefully to the partner's concerns without interruption. Then, I would work collaboratively to identify solutions and highlight the steps we will take to mitigate the issues. Following up to ensure the resolution is satisfactory is essential.

I have previously mentored new team members by providing guidance on campaign strategies and account management. I believe in fostering a collaborative environment where knowledge is shared, and team success is celebrated.

My approach would include understanding the client’s unique needs through in-depth discussions and research. I would draft a proposal outlining potential strategies, collaborate with our internal teams for feasibility, and present tailored marketing solutions.

I focus on maintaining an organized pipeline by regularly updating deal statuses in CRM tools and conducting weekly reviews to track progress against goals. I adapt strategies as necessary to overcome gaps and ensure continuous momentum.

By regularly communicating with partners and collecting their feedback, I would ensure that their insights directly inform ongoing product development. I would champion the voices of our advertisers to help guide strategic decisions that bolster the effectiveness of our offerings.