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Digital Marketing Manager, SEO - job 2 of 2

Location: This role is remote

Onwards Together!

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.  

Illuminate the future with Illumio and join a team that’s passionate about developing cutting-edge security solutions that protect the world's most critical assets. 

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. 

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

Your Impact:

  • Serve as our in-house SEO expert.
  • Continually audit sites and performance to identify areas needing SEO improvements.

  • Prioritize SEO initiatives and execute on an SEO roadmap.

  • Write product stories, join grooming sessions, and provide guidance throughout implementation.

  • Build on the current SEO strategy and roadmap and own the execution.

  • Develop and monitor site analytics reports, perform tests, and track effect on KPIs.

  • Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives across the organization.

  • Manage and Partner with SEO Agency.

  • Help align SEO work between content, digital, web, and campaigns teams.

  • Translate SEO data into actionable insights for content, ads, and webpages.

  • Share SEO “thought leadership” algorithm updates and on-going best practices.

Your Toolkit:

  • Bachelor’s degree from an accredited, not-for-profit University or College.

  • 4+ years of experience in Search Engine Optimization roles.

  • Metrics-driven and ability to create reports tracking and analyzing SEO performance.

  • Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.

  • Great at keyword research and discovering new opportunities to drive traffic.

  • Understanding of how site architecture affects SEO.

  • Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them.

  • Experience creating detailed user stories and product specifications for development.

  • Strong verbal and written communication skills.

  • Self-motivated and action oriented.

  • Experience with A/B Testing tools & software.

  • Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.

Pay Range:

$ 129,000 USD - $155,000 USD

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, location, experience, knowledge, skills, abilities, as well as internal equity, alignment with market data, or applicable laws.

Benefits:

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program.#LI-GP1 #LI-HYBRID

Our Commitment: 

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official DocuSign document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. 

Illumio Glassdoor Company Review
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CEO of Illumio
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Andrew Rubin
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Average salary estimate

$142000 / YEARLY (est.)
min
max
$129000K
$155000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Marketing Manager, SEO, Illumio

Are you ready to take your career to the next level as a Digital Marketing Manager, SEO with Illumio? Based in beautiful Salt Lake City, Utah, this remote role is a fantastic opportunity for someone passionate about digital marketing and cyber security. At Illumio, we’re pioneers in Zero Trust Segmentation, dedicated to protecting critical applications and digital assets. As a key player in our Marketing team, you’ll be responsible for elevating our SEO strategy and implementation. Your role involves everything from auditing website performance to developing initiatives that drive traffic and boost our SEO KPIs. You'll collaborate with product management, developers, and content partners to ensure our SEO efforts align with business goals while providing the insights our teams need. As the in-house SEO expert, you'll not only audit and prioritize improvements but also write engaging product stories and participate in grooming sessions. Plus, you’ll manage our relationships with SEO agencies and share your thought leadership on best practices and algorithm updates. If you love diving into analytics tools like Google Analytics and SEMRush, have strong communication skills, and a desire to grow within a dynamic team, then this position may be the perfect fit for you. Join us at Illumio, where innovation meets collaboration, and let’s create a more secure future together!

Frequently Asked Questions (FAQs) for Digital Marketing Manager, SEO Role at Illumio
What are the key responsibilities of the Digital Marketing Manager, SEO at Illumio?

As a Digital Marketing Manager, SEO at Illumio, you'll focus on enhancing our SEO strategies by conducting regular audits, prioritizing initiatives, executing an SEO roadmap, and writing product stories. You'll also collaborate closely with product management and marketing teams to drive traffic-generating initiatives across the organization.

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What qualifications do I need to apply for the Digital Marketing Manager, SEO position at Illumio?

To apply for the Digital Marketing Manager, SEO position at Illumio, you should have a Bachelor’s degree and at least 4 years of experience in SEO roles. Proficiency in analytics tools like Google Analytics and SEMRush, as well as a solid understanding of SEO performance metrics, are also essential.

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How does Illumio's Digital Marketing Manager, SEO contribute to the company's goals?

The Digital Marketing Manager, SEO at Illumio contributes by developing and implementing effective SEO strategies that drive organic traffic and improve overall search visibility, ultimately supporting the company’s mission to prevent cyberattacks through robust digital marketing efforts.

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What tools are essential for the Digital Marketing Manager, SEO role at Illumio?

Essential tools for the Digital Marketing Manager, SEO role at Illumio include Google Analytics, Google Search Console, SEMRush, and various content management systems like WordPress and Webflow to effectively monitor performance and drive SEO initiatives.

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What is the pay range for the Digital Marketing Manager, SEO position at Illumio?

The pay range for the Digital Marketing Manager, SEO position at Illumio is between $129,000 USD and $155,000 USD, depending on various factors such as experience, qualifications, and market alignment.

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Common Interview Questions for Digital Marketing Manager, SEO
Can you describe your experience with SEO tools and how you've used them in your previous roles?

In my previous roles, I have extensively used tools like Google Analytics, SEMRush, and Google Search Console to track and optimize site performance. I regularly audit websites for SEO opportunities and analyze data to inform my strategies, which improves organic search traffic.

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How do you stay updated with the latest SEO trends and algorithm changes?

I stay updated by following industry-leading blogs, participating in webinars, and engaging in SEO communities. I also subscribe to newsletters from reputable sources to keep abreast of algorithm changes that may affect our strategies at Illumio.

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What is your process for conducting a website audit?

My process for conducting a website audit includes assessing site structure, checking for on-page SEO elements, evaluating content quality, and analyzing backlinks. I also review site performance metrics to identify areas for improvement effectively.

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How have you effectively collaborated with cross-functional teams in your previous roles?

I have collaborated with product management, marketing, and web development teams by organizing regular meetings to discuss projects, sharing insights and analytics, and aligning our SEO strategies with their goals to enhance overall performance.

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Can you share an example of a successful SEO campaign you've led?

I successfully led an SEO campaign where we optimized our site based on keyword research, resulting in a 40% increase in organic traffic within three months. This involved detailed analysis, content creation, and regular monitoring of our performance metrics.

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What strategies do you use to improve Core Web Vitals?

I improve Core Web Vitals by optimizing images for faster loading, ensuring that scripts and CSS are minified, and leveraging browser caching. I also regularly test site performance to identify areas needing further improvement.

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What role does content play in SEO, according to your experience?

Content plays a pivotal role in SEO, as it drives organic traffic through keyword optimization and engages users. Quality content that provides value enhances user experience and often leads to better rankings on search engines.

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How would you measure the success of an SEO strategy?

Success can be measured using various metrics such as organic traffic growth, improvement in keyword rankings, increase in conversion rates, and enhanced user engagement metrics, such as time spent on the site and bounce rate.

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What is your approach to managing an SEO agency partnership?

My approach to managing an SEO agency partnership involves regular communication, setting clear expectations, and collaboratively working towards shared objectives. I ensure that we continuously align on deliverables and leverage their expertise to enhance our SEO strategies.

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How would you handle a significant drop in organic traffic?

In handling a significant drop in organic traffic, I would conduct a thorough analysis to identify potential causes, such as algorithm updates, content issues, or technical problems. I would then develop a corrective action plan to address the identified issues effectively.

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Illumio is an American business data center and cloud computing security company founded in 2013 by Andrew Rubin and P. J. Kirner. The company was founded in 2013 and has been ranked #25 in the Forbes Cloud 100 list in 2019.

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Full-time, remote
DATE POSTED
April 4, 2025

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