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Business Development Associate - job 2 of 3

Company Description

We are part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers with the information and people that empower them to know more, do more, and be more. No other company in the world helps more people share professional knowledge or make business connections.

Each year, we run around 800 events, create digital platforms centered on engaging news and information content, and operate professional development programs for individuals and businesses.

About Technomic

Technomic is the premier database for researching the restaurant industry (including limited and full service) and the alcoholic beverage (beer, wine, and spirits) industry. Find sales figures, food and beverages, menus, franchise information, rankings, news, industry publications, and more.

Job Description

Are you a self-motivated individual eager to take your career in sales to the next level? If so, Technomic, a division of Informa Connect, is looking for you to join our team as a Business Development Associate! In this dynamic role, you'll have the chance to work directly with foodservice operators, manufacturers, and other key players in the industry, helping them drive growth and success.

You'll excel in a fast-paced environment, think quickly on your feet, and be driven by a hunger for growth. In this role, you'll lead the charge on prospecting, conducting discovery calls, and coordinating sales demonstrations to support our Business Development team.

With 1+ years of experience in a Business Development Representative, Sales Development Representative or similar role — you'll bring a proven ability to generate new business through outbound emailing, cold calling, and social media outreach. Confidence in developing leads and prospecting via phone is essential.

Ready to make an impact? Apply now!

​Responsibilities include:

  • ​Conducting lead generation, prospecting, and sourcing high-potential leads within assigned territories 
  • ​Proactively scheduling calls with prospective clients via phone and email (including cold calling) 
  • ​Researching prospective clients or current clients to identify new sales opportunities, customize communications strategies, and ensure prospects understand the value of our extensive products and services 
  • ​Partnering with Business Development Managers to support plans for sales territories, with a goal of supporting monthly, quarterly, and annual revenue targets 

Qualifications

  • Experience in a BDR or SDR role, or relevant work experience
  • ​Experience using lead generations tools (LinkedIn Sales Navigator, Salesloft, Salesforce and other tools) to identify and capture key contacts 
  • ​Strong curiosity and interest in the foodservice and retail sectors  
  • ​Self-starter able to work independently and as a team with other sales professionals  
  • ​Proficiency with Microsoft Office software and experience utilizing CRM software for all conversations, opportunities, and metrics​ 

Further Information

  • Competitive salary range: $50,000 - $57,000 plus commission, offering the potential for further earnings based on performance
  • Applications should be submitted by March 18th, 2025

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
  • Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount 
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs 
  • As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$53500 / YEARLY (est.)
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$50000K
$57000K

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What You Should Know About Business Development Associate, Informa Group Plc.

Are you ready to kickstart your career in sales? Technomic, a part of Informa, is looking for an energetic Business Development Associate to join our team right in the heart of Chicago! In this exciting role, you will dive into the dynamic world of foodservice and alcoholic beverage industries. Your main focus will be on generating leads and connecting with foodservice operators, manufacturers, and other key players to help them grow. If you thrive in a fast-paced environment and are passionate about making valuable connections, this is the perfect fit for you! With at least one year of experience as a Business Development Representative or similar role, you will be responsible for prospecting, conducting discovery calls, and arranging sales demonstrations to propel our growth. Our successful Business Development Associate will utilize tools like LinkedIn Sales Navigator and Salesforce to identify prospects and understand their needs. Plus, we offer a competitive salary range, commission opportunities, and the chance to make a real impact in the company. If you are self-motivated, curious about the foodservice sector, and ready to collaborate with a fantastic team, don't wait! Join us at Technomic and play a crucial role in connecting customers with the information they need to succeed.

Frequently Asked Questions (FAQs) for Business Development Associate Role at Informa Group Plc.
What are the primary responsibilities of a Business Development Associate at Technomic?

As a Business Development Associate at Technomic, you'll focus on conducting lead generation, prospecting, and sourcing high-potential leads within assigned territories. You'll actively schedule calls with prospects, research current clients, and collaborate closely with Business Development Managers to enhance sales strategies.

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What qualifications do I need to apply for the Business Development Associate role at Technomic?

To be considered for the Business Development Associate position at Technomic, you should have at least one year of experience in a Business Development or Sales Development role. Familiarity with lead generation tools such as LinkedIn Sales Navigator and a strong interest in the foodservice industry is highly beneficial.

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How does Technomic support its Business Development Associates in their professional growth?

Technomic is dedicated to the professional growth of its Business Development Associates by offering bespoke training, access to thousands of courses on LinkedIn Learning, and a culture that encourages internal job moves, ensuring you have the resources and support to advance your career.

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What sales techniques will I be using as a Business Development Associate at Technomic?

In your role as a Business Development Associate at Technomic, you will employ a variety of sales techniques including cold calling, email outreach, and social media engagement. You’ll also focus on customizing communication strategies based on your research of prospective clients.

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What is the workplace culture like for Business Development Associates at Technomic?

At Technomic, you can expect a supportive and inclusive workplace culture. We value flexibility, community, and teamwork among our Business Development Associates, allowing for in-person and online social events to foster collaboration and connection.

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Common Interview Questions for Business Development Associate
Can you describe your experience with lead generation?

When asked about lead generation, highlight your relevant experiences and the tools you've utilized to acquire new leads. Explain how you identify potential clients and your approach to qualifying those leads effectively.

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What sales strategies do you find most effective for closing deals?

In response, you can outline a few key sales strategies you have successfully employed. Discuss the importance of understanding customer needs, building relationships, and your approach to follow-ups.

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How do you stay organized when managing multiple prospects?

Share the methods or tools you use for organization, such as CRM systems or tracking sheets, and describe how these help you manage your time and maintain relationships with multiple clients.

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Can you provide an example of a challenging sales call and how you handled it?

Be prepared to share a specific situation where you faced challenges in a sales call. Focus on how you navigated the conversation, adapted your approach, and what you learned from the experience.

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What interests you about the food service industry?

When answering this, convey your genuine interest in the food service industry. Discuss industry trends, your passion for connecting people, and how these align with your career goals.

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Describe how you conduct research on potential clients.

Discuss your research methods, such as utilizing online databases, industry publications, or social media. Highlight the importance of tailoring your approach based on your findings.

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How do you prioritize prospects in your pipeline?

Explain your criteria for prioritization, such as lead quality, urgency of needs, or potential deal size, and how this impacts your outreach strategy.

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What do you consider to be the most important skill for a Business Development Associate?

Identify top skills such as effective communication, adaptability, and resilience. Discuss how these traits have helped you succeed in sales roles.

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How do you handle rejection in sales?

Share your perspective on rejection as part of the sales process. Talk about how you learn from each experience and maintain motivation to continue reaching out to new prospects.

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What are your long-term career aspirations as a Business Development Associate?

Discuss your career goals, such as advancing into a management position or specializing in a specific area of sales, and how the Business Development Associate role at Technomic aligns with those aspirations.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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April 6, 2025

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