Sales Director - Lead GTM for AI-Driven B2B Startups

The Sales Director at InVitro Capital has a pivotal role, focusing on shaping sales strategies and executing them across multiple AI-native companies. Key responsibilities include closing high-value deals in B2B SaaS, building repeatable sales playbooks, coaching junior associates, and collaborating closely with studio partners and product teams to refine strategies. The role requires a strong ability to influence multiple ventures right from their inception.

To qualify as a Sales Director at InVitro Capital, candidates should have 6-12 years of enterprise sales experience, preferably with a background in B2B SaaS. A proven track record of closing complex deals and leading GTM strategy is essential. Candidates should also demonstrate comfort with ambiguity and a passion for building strategies from scratch. Additional experience in startups, AI products, or in player/coach roles is a bonus.

The Sales Director role at InVitro Capital is unique in that you'll be the first GTM leader shaping how AI products reach the market. This position gives you the opportunity to sell innovative products designed around sales insights rather than traditional methods. You will also gain cross-portfolio exposure and the potential for early equity, setting you up for a future in leadership.

A Sales Director at InVitro Capital can expect a competitive annual salary ranging from $120,000 to $140,000, along with the potential to earn up to 60% in commission. In addition to the salary, the benefits package includes paid holidays and vacation, medical, dental, and vision insurance, a 401(k) retirement plan, and equity ownership opportunities that allow you to share in the value created by the venture.

The team culture at InVitro Capital emphasizes rapid building, learning, and scalability. As a Sales Director, you will be part of a dynamic, passionate group dedicated to driving success for our AI startups. The culture encourages collaboration, mentorship, and innovation, providing an inspiring environment for you to lead and grow.

When answering this question, focus on your specific achievements and experiences in the B2B sector, highlighting complex deals you've closed. Discuss how these experiences particularly prepare you for shaping sales strategies for emerging AI products. Use concrete examples to showcase your skills and results.

To answer this, share a systematic methodology you would use, emphasizing research on market demand, customer pain points, and competitive analysis. Illustrate your points with examples from past experiences where you successfully implemented a new strategy, detailing the steps you took and the outcomes achieved.

When discussing mentoring techniques, speak about personalized coaching methods, conducting regular feedback sessions, and role-playing scenarios. Share success stories of junior associates you've helped grow, demonstrating your commitment to developing a strong sales team.

Discuss your mindset when faced with ambiguity, emphasizing adaptability and a proactive approach. Provide examples of situations where you've navigated uncertainty successfully, showcasing your problem-solving skills and resilience in a fast-paced environment.

Explain your process of continuous assessment that includes metrics analysis, feedback from the sales team, and adjusting strategies based on real-time data. Reference specific KPIs you track and how these insights help refine playbooks for better performance.

Highlight a specific challenging deal that showcases your problem-solving skills. Discuss your approach, the obstacles you faced, and the creative strategies you employed to close the deal. Emphasize the results achieved and what you learned from the experience.

Share your approach to fostering open communication with product teams to align goals and share customer insights. Discuss practical examples of how your collaboration has led to improved products and successful sales strategies in the past.

Articulate your understanding of current trends within the AI-driven B2B landscape. Discuss how these insights can inform your strategies as a Sales Director at InVitro Capital. Use data or case studies where relevant to reinforce your insights.

Discuss strategies that create a motivating atmosphere, such as setting clear goals, recognizing achievements, and fostering a culture of healthy competition. Share examples of how you have successfully motivated a team to achieve targets in past roles.

Outline a strategic plan involving learning about each portfolio company, analyzing current sales processes, and defining immediate priorities for building strong relationships with key stakeholders. This demonstrates your proactive approach to quickly ramping up and delivering results.