Senior Demand Generation Manager, Paid Media and Inbound

As a Senior Demand Generation Manager, Paid Media and Inbound at Contentful, your responsibilities will include developing and optimizing inbound campaigns, managing paid media efforts across various platforms, collaborating with cross-functional teams, and executing strategies to boost lead generation and revenue growth. You'll also analyze campaign performance metrics to make data-driven adjustments, ensuring campaigns align with our organization's growth objectives.

Ideal candidates for the Senior Demand Generation Manager role at Contentful should possess at least 6+ years of experience in B2B digital marketing or paid marketing, preferably within the SaaS industry. Proven success in executing inbound demand generation campaigns, along with experience in managing paid media campaigns, is essential. Strong analytical skills and familiarity with paid media tools and platforms will further enhance your fit for this role.

The Senior Demand Generation Manager plays a crucial role in aligning marketing initiatives with Contentful's revenue goals by designing and executing effective inbound campaigns and optimizing paid media strategies that attract and convert potential customers. By closely monitoring campaign performance, you’ll refine approaches to maximize ROI, ensuring that both top-of-funnel growth and lead generation drive significant revenue.

Yes, collaboration with external agencies is a key aspect of the Senior Demand Generation Manager role at Contentful. You'll manage these relationships to develop and implement successful paid media plans, ensuring that the campaigns align with Contentful's brand messaging and marketing goals. This teamwork enhances the overall effectiveness of our marketing strategies.

At Contentful, the Senior Demand Generation Manager can expect a collaborative and dynamic work environment that values diversity and inclusion. You'll be part of a motivated marketing team that encourages creativity and innovation, fostering professional development with ample opportunity for learning and networking among colleagues from various backgrounds.

To develop an effective inbound marketing campaign, I'd start by identifying our target audience and their pain points. Then, I'd create valuable content tailored to their needs and interests, such as blog posts, ebooks, and webinars. Incorporating SEO best practices to enhance visibility in search engines is vital, along with utilizing social media platforms to drive awareness. Ultimately, continuous performance analysis is crucial to optimize and refine the campaign over time.

Certainly! In my previous role, I led a paid media campaign for a SaaS product that involved targeted ads on Google and social media platforms. By utilizing A/B testing for ad creatives and meticulous audience segmentation, we achieved a 30% increase in lead generation within three months. Regular monitoring and adjustments based on campaign performance metrics allowed us to maximize ROI effectively.

I believe in establishing clear communication and defining expectations upfront when working with external agencies. Regular check-ins and updates help maintain alignment on goals, timelines, and deliverables. I also value their creative input and insights, as collaborative brainstorming can lead to more innovative solutions that benefit the campaign.

Key metrics for analyzing campaign performance include conversion rates, click-through rates, return on ad spend, and overall lead generation. It's also important to evaluate customer engagement metrics and the quality of leads generated to ensure that our campaigns not only attract visitors but also convert them into potential customers effectively.

I stay updated by regularly attending webinars, workshops, and industry conferences to expand my knowledge. Additionally, I follow leading digital marketing blogs and thought leaders on social media to keep track of emerging trends, tools, and best practices that can be leveraged in our marketing strategies.

I have significant experience in customer journey mapping, which involves understanding the various stages a potential customer goes through prior to making a purchase. By utilizing data analytics and customer feedback, I've been able to create detailed maps that pinpoint touchpoints, allowing for targeted marketing strategies that enhance user experience and improve conversion rates.

I have hands-on experience with programmatic advertising, where I managed various campaigns utilizing platforms that allow for real-time bidding and audience targeting. This has enabled me to optimize ad placements, ensuring our messages reach the right audience at the right time, effectively increasing brand visibility and engagement.

Prioritization begins with assessing project deadlines, potential impact, and resources required. I typically use project management tools to organize and track progress across various initiatives while maintaining flexibility to adapt as needed. Regular communication with team members also ensures alignment and allows us to collaborate on high-priority tasks effectively.

To improve audience targeting for paid media campaigns, I analyze existing customer data to identify key demographics and behaviors. Utilizing tools like lookalike audiences in social media ads allows us to reach new prospects similar to our best customers. Regular testing and refinement of audience segments based on campaign performance data also enhances targeting effectiveness.

A successful demand generation strategy combines a deep understanding of the target audience, clear messaging that addresses their needs, and an integrated approach that utilizes various marketing channels. It's essential to have robust analytics in place to monitor performance and adjust campaigns as necessary, aligning all efforts with the company’s broader business goals to drive growth and engagement.