Senior Product Marketing Manager

As a Senior Product Marketing Manager at Thanx, your responsibilities include gathering market intelligence, conducting win/loss analysis, managing product launches, and enabling the sales team with effective training materials. You will be pivotal in creating compelling marketing collateral that communicates the value of our platform, ensuring that sales and customer support teams are well-equipped to support our customers at every step.

To qualify for the Senior Product Marketing Manager position at Thanx, you ideally have 5+ years of experience in product or marketing, particularly within the tech sector, and at least 2-3 years specifically in product marketing. Familiarity with B2B SaaS technologies and excellent communication and project management skills are crucial for success in this fast-paced role.

Thanx fosters a culture of career progression, with strong employee tenure and an impressive alumni network. As a Senior Product Marketing Manager, you will have the opportunity to collaborate closely with multiple departments, giving you visibility and pathways to advance within our rapidly growing startup environment.

Thanx stands out as an innovative player in the restaurant guest engagement sector, emphasizing a culture where curiosity and bold thinking thrive. With significant backing from top investors and a focus on employee development, Thanx offers a dynamic environment that encourages creative problem-solving and impactful contributions to the hospitality industry.

At Thanx, you can expect a collaborative, fast-paced work environment where being adaptable and proactive is essential. As a remote role, you’ll enjoy the flexibility to work from home while still engaging closely with colleagues, embracing a culture that values diverse perspectives and genuine gratitude.

For this question, highlight specific SaaS products you’ve worked with, detailing how your marketing strategies contributed to their success. Emphasize your understanding of customer needs and your ability to convey product benefits effectively through various channels.

Share your methods for conducting competitive research, such as utilizing customer feedback, analyzing industry reports, and monitoring competitor marketing strategies. Discuss how you synthesize this data to inform your product marketing initiatives.

Explain your approach to product launches, from planning and collaboration with cross-functional teams to developing marketing materials. Discuss how you measure success post-launch and adapt strategies based on performance metrics.

Describe your method for prioritizing tasks, such as using project management tools, setting clear objectives, and staying flexible to adjust as necessary. Highlight experiences where you effectively managed multiple projects simultaneously.

Provide a scenario where you successfully advocated for a marketing strategy or product feature, discussing how you built relationships and utilized data to align stakeholders with your vision.

Discuss key performance indicators such as customer adoption rates, NPS scores, and revenue growth. Emphasize how these metrics guide your marketing strategies and decisions over time.

Highlight how you gather customer insights through surveys, interviews, and analytics. Discuss how this feedback influences product improvements and your marketing messaging to better resonate with users.

Discuss the importance of storytelling in creating compelling marketing content, explaining how you connect with your audience by illustrating the value proposition and addressing their pain points.

Share your methods for staying informed, such as following industry publications, attending webinars, and networking with professionals. Highlight how staying current informs your strategic decisions as a product marketing manager.

Express your enthusiasm for Thanx’s innovative approach to customer engagement in the restaurant industry. Share how the company's values of curiosity, bold thinking, and genuine gratitude resonate with your professional philosophy.