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Senior Director, Product (CTV)

Kargo creates breakthrough cross-screen ad experiences for the world’s leading brands and publishers. Every day, our 600+ employees bring the power of their creativity and diversity to radically raise the bar on what mobile, CTV, AI, social, and eCommerce can do to build businesses. Now 20 years strong, Kargo has offices in NYC, Chicago, LA, Dallas, Sydney, Auckland, London and Waterford, Ireland. Humble brag: In 2025, Kargo was recognized as a Best Place to Work by Built In.

Who We Hire

Success takes all kinds. Diversity describes our workforce. Inclusion defines our culture. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, perform essential job functions, and receive other benefits and privileges of employment. 

Title: Senior Director, Product (CTV)

Job Type: Full-time; 3 Days In Office

Job Location: New York, NY

Salary Range: $140,000.00 - 220,000.00 (On Target Earning) 

The Opportunity

As a Senior Director, Product (CTV) at Kargo, you will be responsible for managing a portfolio of high-impact ad formats, enabling advertisers to reach customers across high-quality publishers on various screens and distribution channels within the CTV ecosystem.

Our unique proprietary ad formats are at the forefront of our business, and in this role, you will directly shape the future of our CTV ad products.  You will lead the development of next-generation CTV media driving the performance of our digital advertising in a fast growing sector within the industry and Kargo.

The Daily To-Do

  • Execute a strategic roadmap for ad products aligned with Kargo's business objectives and market trends within CTV
  • Define product requirements and specifications, ensuring alignment with customer needs and technical capabilities with a deep hands on approach to partnering with engineering, operational, and business CTV teams
  • Write briefs and documents to drive the technical design of Kargo CTV ad formats across both Kargo unique experiences, as well as traditional CTV advertising
  • Work closely with Engineering, Technical Operations, Integrations, and Programmatic Partnerships teams to ensure our CTV products are performant, compatible, and competitive within industry
  • Prioritize and manage projects effectively in a fast-paced, dynamic environment with a high level of ambiguity
  • Collaborate with internal stakeholders to gather requirements, prioritize features, and ensure alignment with business objectives
  • Stay informed about market trends, competitor offerings, and opportunities for product differentiation
  • Collaborate with engineering and contribute to product development cycles, including sprint preparation and backlog management
  • Work with product marketing on go-to-market strategy and post-launch success of products
  • Analyze data to extract actionable insights and identify opportunities for product optimization
  • Define KPIs and metrics to measure product success, regularly monitor performance and make recommendations for improvement
  • Lead the full product lifecycle, from strategy and development to adoption and iteration

Qualifications

  • 7+ years of experience in product management with direct relevant experience within CTV and Online Video ecosystems
  • Customer-focused mindset with a passion for creating value and impact in the industry with experience working directly with brands/agencies, programmatic partners, and CTV publishers
  • Exhibited proficiency in designing and delivering ad experiences across video and CTV devices and environments
  • Deep proficiency in CTV technical and product concepts including RTB specs as well as specific CTV nuances
  • Very strong understanding of the ad tech industry and proficiency in programmatic advertising concepts
  • Technical acumen and ability to collaborate effectively with engineers
  • Experience with writing user stories, product briefs, and requirements
  • Great eye for design and attention to detail
  • Strong analytical mindset and ability to analyze complex data and make data-driven decisions
  • Experience with agile development methodologies and project management tools

Follow Our Lead

  • Big Picture:  kargo.com
  • The Latest:  Instagram (@kargomobile) and LinkedIn (Kargo)
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CEO of Kargo
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Average salary estimate

$180000 / YEARLY (est.)
min
max
$140000K
$220000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Director, Product (CTV), Kargo

As the Senior Director, Product (CTV) at Kargo, you're stepping into a pivotal role that shapes the future of advertising. Based in the vibrant city of New York, you'll manage a diverse portfolio of innovative ad formats that help advertisers connect with their audiences like never before. At Kargo, we're all about elevating brand experiences across screens and channels, especially in the booming CTV ecosystem. Imagine leading the charge in developing next-gen media that drives performance in a fast-evolving industry! Your day-to-day will involve executing strategic roadmaps that align with our business objectives while working alongside a talented team of engineers and partners. You'll dive deep into market trends and customer needs to define product specifications that resonate. Plus, you'll be instrumental in the entire product lifecycle, from ideation to analysis, ensuring our offerings remain competitive and impactful. With over 7 years of experience in product management, particularly in CTV and online video, you're no stranger to working closely with brands, agencies, and technical teams. Your analytical mindset and attention to detail will be crucial as you monitor the success of our products and drive optimization based on solid data insights. We're proud of our diverse and inclusive culture at Kargo, making this more than just a job—it's a chance to be part of something special. Ready to take the next step in your career? Join us, and let's make waves in the advertising world together!

Frequently Asked Questions (FAQs) for Senior Director, Product (CTV) Role at Kargo
What are the main responsibilities of a Senior Director, Product (CTV) at Kargo?

The Senior Director, Product (CTV) at Kargo is responsible for managing a robust portfolio of ad formats that enhance advertiser reach within the CTV landscape. This includes executing strategic roadmaps, defining product specifications, collaborating with various teams, and leading the full product lifecycle from strategy to optimization.

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What qualifications do I need to apply for the Senior Director, Product (CTV) role at Kargo?

To apply for the Senior Director, Product (CTV) role at Kargo, candidates need a minimum of 7 years in product management, particularly within the CTV and online video sectors. A deep understanding of programmatic advertising, CTV nuances, and technical concepts is essential, along with a customer-focused mindset and strong analytical skills.

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How does Kargo support diversity and inclusion for the Senior Director, Product (CTV)?

Kargo is committed to fostering a diverse and inclusive workplace where all employees feel valued and respected. As a Senior Director, Product (CTV), you will be part of a culture that actively promotes inclusion and provides reasonable accommodations for individuals with disabilities in the hiring process and beyond.

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What kind of projects will I manage as a Senior Director, Product (CTV) at Kargo?

In the Senior Director, Product (CTV) role at Kargo, you will manage projects related to innovative ad product development, working closely with engineering and operations teams to ensure performance and compatibility. You’ll engage in market analysis, and feature prioritization, and collaborate with marketing on go-to-market strategies.

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What is the salary range for the Senior Director, Product (CTV) position at Kargo?

The salary range for the Senior Director, Product (CTV) position at Kargo is competitive, set between $140,000.00 and $220,000.00 (On Target Earnings). This compensation reflects the impact and expertise expected in this critical role, aligned with industry standards.

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Common Interview Questions for Senior Director, Product (CTV)
Can you describe your experience with product management in the CTV space?

When answering this question, highlight specific projects you've managed in the CTV domain, focusing on the challenges faced and your strategies for success. Discuss your familiarity with CTV ad formats and how you aligned product development with market trends.

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How do you approach collaboration with engineering and design teams?

Explain that successful collaboration involves clear communication and shared objectives. You might share past experiences where you worked alongside engineering and design teams to bring a product to market, showcasing your ability to bridge technical and design concepts.

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What do you see as the biggest challenges in the CTV advertising landscape today?

Discuss current trends and challenges, such as competition among platforms or user data privacy. Coming up with insights on how these challenges can be addressed with innovative product strategies will demonstrate your industry knowledge.

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How do you measure the success of a CTV ad product?

Outline the key performance indicators (KPIs) you use to evaluate product success, such as user engagement, ad conversion rates, and customer feedback. Emphasize the importance of data in informing iterative improvements and product optimization.

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What strategies do you use for market analysis in product development?

Share your approach to conducting market research by utilizing data analytics, competitor analysis, and customer insights. Discuss how you turn this data into actionable product strategies that align with Kargo's objectives.

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Describe a time when you had to pivot a product strategy. What led to that decision?

Provide a specific example where market feedback or changing trends necessitated a pivot. Emphasize your analytical reasoning and how you collaborated with stakeholders to reposition the product successfully.

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How do you stay up-to-date with industry trends related to CTV?

Discuss your methods for staying informed, such as attending industry conferences, following relevant publications, and engaging with professional networks. Highlight how this knowledge informs your product strategies.

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What is your process for defining product requirements?

Talk about your systematic approach to gathering requirements through stakeholder interviews, user stories, and data analysis. Explain how you prioritize these requirements based on business goals and customer needs.

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How do you incorporate customer feedback into product development?

Discuss your approach to gathering and analyzing customer feedback through surveys, focus groups, or usability tests. Explain how you've successfully integrated this feedback to enhance product efficacy in previous roles.

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What role do you believe design plays in the success of CTV products?

Emphasize that design is critical in enhancing user experiences and driving engagement with ad products. Share any relevant experience where design decisions directly impacted product success and user satisfaction.

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Bringing together creativity, technology & quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today—the phone. Through our high-end editorial alliance composed of world-class p...

9 jobs
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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 13, 2025

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