Manager, Demand Generation

As a Manager of Demand Generation at Kaseya, your main responsibilities will include strategizing, developing, and executing plans to generate high-quality leads for the MSP and mid-market enterprise sales teams. You’ll also coordinate multi-channel marketing tactics, collaborate with cross-functional teams, and optimize marketing campaigns to drive pipeline for new customer acquisition.

The Manager of Demand Generation position at Kaseya requires a bachelor’s degree in marketing or business, along with a minimum of 2 years of experience in building and executing demand generation campaigns across various marketing tactics and platforms. Strong analytical and project management skills are a must, along with experience in a matrix environment.

Kaseya measures the success of demand generation campaigns through various key performance indicators (KPIs) that reflect campaign effectiveness. The Manager of Demand Generation is responsible for maintaining reporting and communications with stakeholders to provide insights into campaign performance and seek ongoing feedback.

As a Manager of Demand Generation at Kaseya, you'll work with a variety of marketing tools and platforms, including G2, Salesforce.com, Marketo, and project management solutions like Wrike. Familiarity with these tools will enhance your ability to drive campaign success and optimize overall marketing efforts.

Kaseya is committed to the personal and professional development of its employees. As a Manager of Demand Generation, you will have the opportunity to lead high-impact projects, collaborate with various departments, and stay on top of industry trends, thus paving the way for career advancement within our rapidly growing organization.

Be prepared to discuss specific campaigns you've executed, the channels used, and the results achieved. Highlight your strategic thinking, execution capabilities, and any metrics that demonstrate the success of your campaigns.

Explain the key performance indicators you typically track, such as lead conversion rates or customer acquisition costs. Discuss your analytical approach in evaluating campaign effectiveness and optimizing future strategies.

Discuss the various tactics you utilize to attract and qualify leads, whether through content marketing, social media, or email campaigns. Your answer should illustrate your understanding of the target audience and alignment with business goals.

Prepare a case study of a successful campaign, outlining your role, the goals set, the tactics employed, and the results achieved. This showcases your hands-on experience and strategic mindset.

Highlight your approach to working closely with sales teams, including regular communication, aligning on goals, and refining strategies based on their feedback to enhance lead quality and effectiveness.

Discuss the importance of data analysis in both planning and execution phases. Describe how you utilize performance metrics to inform decisions and improve future campaigns.

Mention specific resources, such as industry publications, webinars, or networking events, that you rely on to stay informed about marketing trends and emerging technologies that can enhance demand generation efforts.

Explain your process for collaborating with product marketing teams to ensure that product announcements and promotions are effectively communicated across your campaigns, creating a cohesive message.

Provide an example of a specific challenge you encountered and the actions you took to overcome it. This illustrates your problem-solving skills and resilience in achieving campaign goals.

Be prepared to articulate why you are excited about this opportunity specifically, touching on Kaseya’s innovative approach, growth potential, and mission to change lives through IT management solutions.