Job details

Assoc. Brand Mgr., Taste Innovation

Get a free resume review

What You’ll Be Serving Up:

The Associate Brand Manager of Taste Innovation will assist the Director of Taste Innovation in developing pipelines of audience and insight-based ideas to support a 18-month calendar. This role will personally lead project management of ideas from start to finish of the process which includes participating in ideation activities to come up with audience and insight-based ideas, screening and prioritizing ideas, collaborating cross-functionally to develop and refine ideas and successfully validate and launch ideas to the national calendar.

Here’s How You’ll Spice Things Up:

Development of Taste Innovation Projects (30%)-

Refine ideas into tangible concepts: Lead smaller cross-functional team of fit and finance to refine loose ideas into tangible concepts that are on-strategy, insight based and aligned with brand and business goals.
Screen concept to narrow build: Lead screening of concept iterations with target audiences to finalize build.
Establish project: Establish concept in stage-gate process as official project validated through early innovation process.
Project Management: Create project team and work cross-functionally to confirm high-level operational and financial feasibility of concept. Lead cross-functional team through ops testing.

Validation (30%) –

Project Management: Manage project team through development and execution of test.
Marketing Materials: Brief the IMC team on all marketing needs for test. Work with team to ensure materials are delivered on time and accurately communicate the taste innovation.
Alignment: Develop materials to gain internal and external alignment for test.

National Launch (30%) –

Project Management: Manage project team through development and execution of national campaign.
Marketing Materials: Brief the IMC team on all marketing needs for National. Work with team to ensure materials are delivered on time and accurately communicate the taste innovation.
Alignment: Develop materials to gain internal and external alignment for national campaign.

Assist in Share-out of Taste Innovation Projects (10%) –

Assist in preparation and presentation of innovation progress at key events and meetings such as NPC and NCAC Quarterly Meetings

What You Bring to the Table:

Education/Certifications – Undergraduate degree in Marketing, Marketing Research, or Social Sciences with career aspirations to the consumer side of marketing. Experience in the restaurant category, foodservice, or CPG preferred. MBA preferred.

Experience:

Years of Experience – 4 years of experience post Undergraduate Degree. Prefer 3-4 years of experience post MBA.
Project leader with a consistent background of delivering results by creating competitive and breakthrough strategies and plans
Startup Mentality with proven track record of driving growth in an entrepreneurial environment
Product Management leading multi-functional teams using stage-gate process
Strong Communicator who works well with cross-functional teams and leads multiple stakeholders – even when they don’t report to you.
Deep Analytical Skills for influencing others and the ability to utilize data to make good decisions when confronted by ambiguity
Deep understanding of how to build empathy with customers; experience working with customers in field and extracting insights from customer co-development exercises

KFC Glassdoor Company Review

3.5

KFC DE&I Review

No rating

CEO of KFC

Sabir Sami

Approve of CEO

Average salary estimate

$82500 / YEARLY (est.)

min

max

$70000K

$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Assoc. Brand Mgr., Taste Innovation, KFC

As the Associate Brand Manager of Taste Innovation at our dynamic team in Plano, Texas, you’ll be at the forefront of exciting culinary developments! This role isn’t just about theories; you will be hands-on, assisting the Director of Taste Innovation in crafting a robust pipeline of ideas based on audience insights that will fuel our 18-month calendar. You’ll lead projects from inception to completion, participating in brainstorming sessions to generate compelling concepts, screening these ideas with target audiences, and working collaboratively across departments to refine and validate them. Your day-to-day will involve managing various teams to ensure that these innovations align with our brand goals and resonate with our customers. You’ll also be essential in preparing impactful marketing materials for both tests and national launches, ensuring that everything is delivered seamlessly. With an educational background in Marketing or a related field, coupled with several years of experience in a relevant field, you’ll thrive in our vibrant culture that champions a startup mentality while driving growth and innovation in the culinary space. Join us and let’s create something delicious together!

Frequently Asked Questions (FAQs) for Assoc. Brand Mgr., Taste Innovation Role at KFC

What are the primary responsibilities of the Associate Brand Manager, Taste Innovation at this company?

The Associate Brand Manager, Taste Innovation at our company is responsible for leading the development and execution of innovative projects. This includes refining ideas into solid concepts, managing project teams, ensuring alignment of marketing materials, and ultimately launching successful campaigns on a national level. The role emphasizes a cross-functional approach and requires effective project management skills.