The B2B Sales Representative at KnowBe4 focuses on expanding the company's market share by acquiring new accounts primarily in the SMB sector. This includes promoting the wide range of cybersecurity products KnowBe4 offers, conducting cold calls, and maintaining a healthy sales pipeline. The role is integral to driving the adoption of our Security Awareness Training Platform.

Candidates for the B2B Sales Representative position at KnowBe4 should ideally possess 1-3 years of experience selling software, particularly in the IT security space. Familiarity with Salesforce and Gmail is essential, along with strong verbal and written communication capabilities. Having a network or security certification is preferred, illustrating your expertise in the field.

As a B2B Sales Representative at KnowBe4, you will employ consultative sales techniques to build relationships with potential clients. This will involve identifying key decision-makers, leveraging cold calling and networking, and articulating the value proposition of KnowBe4’s products to help clients understand how they can improve security awareness.

While specific compensation details are not provided by KnowBe4, typical salaries for a B2B Sales Representative in this role range from $50,000 to $80,000, depending on experience and performance. This can often be complemented with bonuses based on sales targets achieved.

The B2B Sales Representative position is based in Clearwater, Florida, with a hybrid work arrangement. This allows for a flexible approach to work, accommodating both in-office and remote work opportunities.

When discussing your experience, highlight any relevant roles where you sold IT security products or services. Mention specific sales successes or strategies you employed, and explain how your knowledge of cybersecurity can benefit potential clients.

Detail your techniques for prospecting new leads, such as using networking events, cold calling, and following up on past marketing efforts. Highlight your method for tracking interactions and nurturing leads through the sales cycle.

Discuss the importance of understanding the prospect's needs and how you tailor your closing strategies accordingly. Share specific examples of techniques you've used, such as addressing objections directly or emphasizing the ROI of the product.

Explain your sources of motivation, such as setting personal goals, tracking your progress, or relying on team support. Share stories of perseverance and how you used creativity to overcome sales challenges.

Provide a specific scenario where you faced rejection and the steps you took to address the concerns of the prospect. Highlight your skills in objection handling and building rapport.

Articulate the key benefits of KnowBe4’s Security Awareness Training Platform and how it addresses specific pain points for businesses. Emphasize its effectiveness in enhancing security postures and reducing risks associated with human error.

Talk about your experience with Salesforce and how you utilize it for tracking leads, managing customer relationships, and forecasting sales. Mention any other tools or methods you prefer for staying organized.

Discuss the importance of personalizing your approach based on the size and maturity of the client’s business, as well as their industry. Share examples of how you've adapted your pitch to resonate with various clients.

Emphasize the importance of listening and understanding the client's concerns. Share successful methods you’ve used to resolve conflicts or turn objections into opportunities for discussion.

Reflect on qualities such as resilience, excellent communication skills, and a strong understanding of the product. Discuss how these traits have contributed to your success in previous sales roles.