In-App Media Buying Team Leader (remote or relocation to Montenegro)

The In-App Media Buying Team Leader at Libertex Group is responsible for developing and optimizing performance marketing campaigns across multiple platforms like UnityAds and AppLovin. You'll manage DSP platforms, analyze campaign performance for maximum ROI, collaborate with various teams, and allocate marketing budgets efficiently. This role emphasizes strategic thinking and data-driven decision-making.

To qualify for the In-App Media Buying Team Leader position at Libertex Group, candidates should have proven experience with mobile advertising and strong knowledge of programmatic advertising, particularly with DSPs like Liftoff and Remerge. Analytical skills for interpreting data, excellent communication abilities in English, and a knack for effectively managing marketing budgets are also essential qualifications.

As an In-App Media Buying Team Leader at Libertex Group, you can expect a range of benefits including quarterly performance-based bonuses, a generous relocation package, comprehensive medical insurance from day one, and 24 working days of annual leave. Additionally, you will enjoy opportunities for professional development and participation in corporate events.

The In-App Media Buying Team Leader plays a critical role in contributing to company growth at Libertex Group by optimizing marketing campaigns that drive user acquisition and enhance brand visibility. By leveraging data analysis and innovative marketing strategies, you will help maximize returns on advertising spend, thereby ensuring effective use of the marketing budget and fostering long-term growth.

Collaboration is key for the In-App Media Buying Team Leader at Libertex Group. This role involves working closely with creative teams to develop compelling ads, engaging with data analysts to assess performance metrics, and partnering with platform representatives to deploy the best marketing strategies. Strong communication skills and teamwork will be essential in driving successful campaigns and achieving company objectives.

When discussing your experience with mobile advertising platforms, highlight specific campaigns you've managed, the platforms you used, and the results achieved. Mention any tools like UnityAds or AppLovin that you are familiar with and how you optimized campaigns to improve performance.

For budget management in marketing campaigns, I prioritize ROI and CPA metrics. I regularly review campaign performance data to adjust budgets proactively and ensure maximum efficiency. Give examples of how you've effectively allocated a marketing budget to max out campaign results.

I approach collaboration with a mindset of open communication and shared objectives. For campaign development, I involve creative teams early on to align messaging and visuals. I also ensure that data analysts are engaged to provide insights throughout the campaign lifecycle for continuous optimization.

My process for analyzing campaign performance involves regular monitoring of KPIs and conversion metrics. I utilize A/B testing to identify what works best and am always prepared to pivot strategies based on trends in the data. Being detail-oriented has allowed me to spot opportunities for improvement quickly.

In my last role, I led a campaign focused on a new app launch. By leveraging influencers and using multiple platforms, we achieved a 150% increase in downloads within the first month. I analyzed performance daily, allowing for swift pivots that enhanced overall effectiveness while maintaining budget efficiency.

I stay updated with digital marketing trends by participating in webinars, attending industry conferences, and consuming relevant content from experts in the field. Networking with other professionals and engaging in communities also keeps me informed about changes in technology and consumer behavior.

I have extensive experience with programmatic advertising tools, particularly DSPs like Liftoff and Moloco. I leverage these tools to analyze market data, segment audiences, and optimize ad placements effectively, ensuring a high conversion rate.

Data analytics are at the core of my marketing decisions. I analyze user behavior, campaign performance metrics, and market trends to inform my strategies, ensuring that every decision is backed by concrete data to maximize effectiveness.

In my previous roles, I successfully integrated influencer marketing into campaigns by identifying suitable influencers to align with brand values. I focused on building authentic partnerships which translated directly into user engagement and growth.

One challenge I faced was managing fluctuating ad costs during a campaign. To overcome this, I adapted my budget allocations quickly and implemented a dynamic bidding strategy, which allowed for increased competitiveness while minimizing overall costs.