Principal Product Manager, New Rider Experience / Loyalty

As a Principal Product Manager at Lime, the primary responsibilities include leading the development and optimization of the Lime mobile application, driving continuous improvements in the rider journey, and being the voice of Riders by analyzing user feedback and market trends to inform product strategy. You'll collaborate cross-functionally with various teams, manage the product lifecycle, prioritize backlogs, and establish key performance indicators to measure product success.

To apply for the Principal Product Manager, New Rider Experience / Loyalty at Lime, candidates should have a minimum of 10 years of product management experience, particularly in tech or startup environments. A proven track record in managing successful consumer-facing onboarding, activation, or loyalty products is essential. Strong analytical skills and excellent communication abilities are also required, alongside a relevant Bachelor’s degree. An MBA or advanced degree and prior mobility experience are preferred.

Lime is committed to equality and inclusivity, believing that diverse perspectives drive growth and success. For the Principal Product Manager position, Lime prioritizes hiring a globally diverse team and actively seeks individuals from varying backgrounds, abilities, identities, and experiences. If accommodations are needed during the application or interview process, applicants are encouraged to reach out for assistance.

As a remote-first company, Lime offers a flexible work environment for the Principal Product Manager, New Rider Experience / Loyalty role. You can work from anywhere in the US or Canada while ensuring you stay connected with teams through technology. Occasional travel may be required for team meetings or product evaluations at Lime warehouses, providing a blend of remote freedom and collaborative engagement.

The Principal Product Manager at Lime will be involved in groundbreaking projects aimed at enhancing the customer experience through the mobile app. This includes analyzing user data to inform new features, implementing usability improvements, and ensuring rider satisfaction. You’ll lead initiatives that set the standard for shared mobility experiences, making a lasting impact on how users engage with Lime’s offerings.

When prioritizing product features in a fast-paced startup, I focus on user feedback, business goals, and market analysis. I use frameworks like the MoSCoW method to categorize features into 'Must-haves', 'Should-haves', 'Could-haves', and 'Won't-haves' to ensure we're aligning with both user needs and strategic initiatives.

Absolutely! In my previous role, I managed the launch of a loyalty program that increased user retention by 30%. I led the project from conception to launch by conducting user interviews, iterating on feedback, and collaborating with cross-functional teams. Post-launch analysis showed significant improvements in NPS scores as well.

Gathering user feedback is critical for product improvement. I typically use surveys, in-app feedback tools, and user interviews to gain insights. Analyzing this data helps inform product roadmaps and enhances the overall user experience, ensuring we're meeting rider expectations.

To ensure effective cross-functional collaboration, I maintain open lines of communication through regular meetings and updates. I use collaborative tools to share progress and keep everyone on the same page. Listening to feedback from different teams enriches the product development process.

I employ a combination of market research, competitor analysis, and trend reports to analyze market trends. I also keep an eye on emerging technologies and behaviors that can impact our users. This strategic approach helps in identifying opportunities for innovation and differentiation.

When faced with tight deadlines and competing priorities, I assess and communicate priorities clearly with my team. I break down tasks into manageable steps, leveraging agile methodologies that allow for flexibility in adapting to changing circumstances while keeping our goals in mind.

In a previous role, we received feedback indicating that a feature we were developing didn’t address user needs. I quickly analyzed the issue and pivoted our strategy to focus on a more user-friendly approach. This change led to a successful launch that improved engagement by 25%.

Data plays a crucial role in my decision-making process. I rely heavily on metrics and KPIs to evaluate product performance and user behavior. By making data-driven decisions, we can confidently steer our product development in the right direction and achieve our business objectives.

Balancing user experience with business objectives requires continuous dialogue between stakeholders and end-users. I ensure that user needs are central to product decisions while leveraging analytics to align features with business goals, resulting in solutions that satisfy both parties.

My motivation in product management stems from the desire to create innovative solutions that genuinely improve people's lives. I thrive on the challenge of understanding user needs and translating them into products that delight users, while also driving business value.