Account Executive - Portfolio (Nordics) - LinkedIn Marketing Solutions

As an Account Executive - Portfolio (Nordics) at LinkedIn, you will manage a book of business, prospecting for new clients and building strong relationships to drive revenue growth. Your primary responsibilities will include identifying potential client opportunities, educating them on how to optimize LinkedIn's platform, and consistently meeting or exceeding sales quotas. You'll leverage both existing and new client accounts, develop strategic plans, and provide updates on pipeline and sales forecasts.

The Account Executive - Portfolio (Nordics) role at LinkedIn requires at least 2 years of experience in digital marketing, media sales, or account management. Fluency in English and a Nordic language, such as Swedish or Norwegian, is essential. Candidates should have a proven track record in sales, with experience in client-facing roles, and should be comfortable with CRM systems and managing multiple accounts simultaneously.

Performance for the Account Executive - Portfolio (Nordics) role at LinkedIn is assessed through several metrics, primarily focusing on achieving sales quotas and quarterly KPIs. This includes building a robust pipeline, closing business consistently, and regularly updating management on your progress and challenges. The role demands strategic planning and execution to effectively grow your book of business.

To excel as an Account Executive - Portfolio (Nordics) at LinkedIn, strong negotiation, prioritization, and time management skills are crucial. Additionally, excellent communication and presentation capabilities coupled with analytical and problem-solving skills will aid in activating and growing existing business. Familiarity with advertising technology will help in clearly conveying solutions to clients, while the ability to adapt to a dynamic environment is essential.

LinkedIn fosters a vibrant and inclusive work culture for its Account Executives - Portfolio (Nordics). The company values trust, care, and fun, creating an environment where employees can thrive. With a hybrid work model, you’ll enjoy the flexibility to work from home while also engaging with colleagues in the office. LinkedIn emphasizes personal growth and seeks to provide transformational opportunities for its employees, making it an exciting place to work.

When managing my book of business, I prioritize client relationships by understanding their needs, leveraging CRM tools to track interactions, and regularly analyzing performance metrics. This proactive approach allows me to tailor solutions that drive client success, ensuring I meet or exceed sales targets.

I handle client objections by first listening carefully to their concerns to understand their perspective. I then provide tailored solutions and relevant case studies, demonstrating how LinkedIn's marketing solutions can specifically address their needs. This builds trust and shows I genuinely care about their success.

To identify potential clients, I research industry trends, utilize LinkedIn's extensive network and tools, and conduct market analysis. I also leverage existing client referrals and attend industry events to expand my network and uncover new opportunities.

I prioritize my daily tasks by assessing urgency and importance, focusing on high-impact activities that contribute to my overall sales goals. I create a structured schedule and allow some flexibility to adapt to arising needs and opportunities with clients.

To close a sale, I ensure understanding of the client's needs, present tailored solutions, and highlight the benefits clearly. I address any final objections and create a sense of urgency by emphasizing deadlines or limited-time offers, all while maintaining a supportive and consultative approach.

In my previous role, I analyzed sales data to identify trends and client behaviors. By segmenting clients based on usage patterns, I created targeted campaigns and personalized outreach, resulting in a 30% increase in upsell opportunities within my territory.

I stay informed about the digital marketing landscape through a range of sources, including industry blogs, webinars, LinkedIn Learning courses, and networking with peers. This continuous learning helps me stay ahead of trends and equip clients with the best strategies.

In my previous position, I worked with a challenging client who had high expectations. I engaged them through regular check-ins, addressed their concerns proactively, and adjusted our strategies according to their feedback, ultimately transforming the relationship into a productive partnership.

I believe trust is paramount in building client relationships. Establishing trust involves being transparent, consistently delivering value, and maintaining open, honest communication, which fosters long-term partnerships and facilitates better collaboration.

I leverage LinkedIn's tools by utilizing LinkedIn Sales Navigator for targeted outreach, utilizing analytics to track campaign performance, and leveraging advertising features to promote clients' brands effectively. This integrated approach helps me align solutions more closely with client needs.