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Business Manager

Company Description

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder created his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women.

Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials. It is this same audacity that drives Olivier Echaudemaison, Makeup Creative Director, to reveal and accentuate feminine beauty. Guerlain strives to create perfumes, make-up and skincare products that fulfill their primary functions, but also inspire emotion, surprise and wonder.

Guerlain is part of the LVMH Group.

Job Description

The Business Manager will act as an entrepreneur and take ownership of the Guerlain Boutique, driving for sales results and providing a best-in-class luxury client experience for all brand axes to establish long term relationships. Inspire and influence the Guerlain selling ceremony by acting as a brand ambassador and coaching and developing the Boutique team.

The Business Manager will also be responsible for executing the business strategies as developed by Corporate and providing on-site retail sales support. Support is achieved through continuous training and motivation of Beauty Advisors and Selling Specialists, assisting in planning and executing all special event programs, and providing consistent communication with all partners.

PRINCIPAL DUTIES AND RESPONSIBILITIES

Act as a Guerlain Brand Ambassador

  • Embody and communicate Guerlain’s savoir-faire, heritage, and values.
  • Be an expert; enable a client-oriented mindset and promote the vision of luxury and modernity.

Act as an Entrepreneur

  • Be creative and innovative; a true problem solver. Contribute to the continuous improvement of the market with a test and learn approach. Identify opportunities and present forward-thinking solutions.
  • Create strong relationships with key business partners, both in stores and in the Corporate office.
  • Provide regular feedback to the Corporate office and contribute by sharing best practices with other Guerlain retail locations and counterparts.
  • Act as a business developer of Customer Retention Management (CRM) by creating and growing the client base.
  • Perform sales analysis and propose actions for improvement in partnership with the National Sales Director. Stay current with market trends.
  • Propose and implement methods to connect with clients and build long-term relationships.
  • Identify and analyze strengths and opportunities within the boutique and create action plans to grow the business in partnership with the National Sales Director. 
  • Always strive for more; be open to coaching and feedback and self-development.

Manage the Guerlain Boutique

  • Achieve established retail and net sales goals as set forth by Corporate.
  • Build a network of high-performing Beauty Advisors and Selling Specialists.
  • Manage team of Beauty Advisors and Selling Specialists, including, but not limited to hiring, coaching, scheduling, and payroll.
  • Partner with Education in the training and development of Beauty Advisors in line with the ambition of Guerlain’s elevated Client experience.
  • Responsible for regular coaching and feedback conversations with retail team members, including, but not limited to daily real-time coaching, monthly productivity conversations, etc. Empower the team and set them up for success.
  • Provide a customized service experience which includes offerings exclusive to the  Boutique.
  • Ensure achievement of the boutique’s sales targets and key performance indicators (KPI) of the Guerlain Scorecard (Retail and CRM).
  • Create and foster long-term relationships with clients and develop client loyalty.
  • Strive for operational excellence including but not limited to merchandising guidelines, grooming, and daily responsibilities.
  • Facilitate the communication and logistical execution of store events and promote in-store animations.
  • Manage boutique operations efficiently: sales analysis and reporting with key KPI, stock management, placing orders, and managing shift schedule for team members.
  • Collaborate with corporate office and proactively provide feedback for continuous improvement.
  • Build relationships with Saks partners; act as a liaison between the retailer and Guerlain’s Corporate office
  • Work with retail store management to ensure the proper planning and execution of product launches, promotions, and special events.
  • Negotiate with store personnel to gain space and improve locations for all three-product axis in partnership with the National Sales Director
  • Implement the corporate merchandising guidelines to ensure the company’s brand image is properly represented.
  • In partnership with visual merchandising implement the corporate merchandising guidelines to ensure the company’s brand image is properly represented and all seasonal updates are fully executed. 
  • Manage and execute operational needs for the boutique. Manage stock needs and communicate to AE and Planner.
  • Manage the stock person and identify priorities for the sales floor.
  • Organize and execute annual physical inventory.
  • Conduct all other job-related activities.

SUPERVISION RECEIVED

Account Executive

National Sales Director

SUPERVISION EXERCISED

Beauty Advisors

Selling Specialists

Working Conditions

Limited travel required (5-10%)

Qualifications

  • 5+ years of prestige beauty, fragrance, and/or skincare sales and management experience with a strong understanding of details and service.
  • Prior experience as Business Manager, Sales and/or Training.
  • Passionate about Guerlain and its values and be able to convey this passion to the team and the clients.
  • Empathetic and positive, results-oriented, and with an entrepreneurial mindset to develop the business.

Additional Information

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $65,000-$75,000. 

Average salary estimate

$70000 / YEARLY (est.)
min
max
$65000K
$75000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Business Manager, LVMH Perfumes & Cosmetics

Guerlain is on the lookout for a dynamic and passionate Business Manager to join our incredible team in Orlando, FL. As a Business Manager at Guerlain, you will step into the role of an entrepreneurial leader, taking the reins of our Boutique and driving sales while delivering a top-notch luxury experience to all our clients. Your influence will inspire the boutique team and ensure that each interaction embodies the ethos of Guerlain. You’ll take charge of executing corporate strategies and provide invaluable support to your team of Beauty Advisors and Selling Specialists through continuous training and motivation. You'll also have the chance to foster lasting relationships with our clientele by representing the heritage, luxury, and uniqueness of Guerlain. An essential part of your role will be to perform sales analysis, identify improvement opportunities alongside our National Sales Director, and find innovative ways to connect with clients. It's all about creating a vibrant store environment where beauty and excellence come together. If you’re an empathetic and results-driven individual who thrives in a fast-paced environment and shares a deep passion for the beauty industry, we want to hear from you! Join us as we continue to push the boundaries of luxury and create unforgettable moments for our customers.

Frequently Asked Questions (FAQs) for Business Manager Role at LVMH Perfumes & Cosmetics
What are the primary responsibilities of a Business Manager at Guerlain?

As a Business Manager at Guerlain, your primary responsibilities will include driving sales results, coaching and developing your boutique team, executing corporate business strategies, managing operations and inventory, and fostering long-term relationships with clients. You will also act as a brand ambassador, ensuring that the Guerlain heritage and values are reflected in all customer interactions.

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What qualifications are required for the Business Manager position at Guerlain?

Candidates for the Business Manager position at Guerlain should possess a minimum of 5 years of experience in prestige beauty, fragrance, or skincare sales and management. This includes a strong understanding of service excellence, along with prior experience in sales and training. A passion for Guerlain and its values, along with an entrepreneurial mindset, is essential.

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How does the Business Manager at Guerlain support their team?

The Business Manager at Guerlain supports their team by providing continuous training and motivation, conducting regular coaching sessions, and ensuring everyone is aligned with the company's luxury client experience. This involves creating a high-performing environment where Beauty Advisors and Selling Specialists can thrive.

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Can you explain the sales analysis responsibilities for the Business Manager at Guerlain?

Sales analysis is a key part of the Business Manager's role at Guerlain. You will be responsible for analyzing sales performance and identifying areas for improvement in partnership with the National Sales Director. Proposals for enhancing sales strategies and connecting with clients will be a crucial aspect of your responsibilities.

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What opportunities for growth exist for a Business Manager at Guerlain?

As a Business Manager at Guerlain, there are ample opportunities for growth within the organization. You will have the chance to take on leadership roles, contribute to high-level decision-making, and work closely with corporate teams to implement innovative changes. Your passion and results will pave the way for your career advancement.

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Common Interview Questions for Business Manager
How would you describe your management style as a Business Manager?

My management style as a Business Manager is rooted in collaboration and empowerment. I believe in fostering a supportive environment where team members feel valued and motivated to contribute their best. I prioritize open communication and regular feedback to ensure everyone is aligned with our goals and inspired to achieve them.

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How do you enhance customer experiences in a retail setting?

Enhancing customer experiences in a retail setting involves personalized service and attention to detail. I focus on understanding each customer's unique needs and preferences, which allows me to create tailored interactions. Additionally, I ensure that my team is well-trained and knowledgeable, so they can provide exceptional service that leaves a lasting impression.

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Can you tell us about a time you successfully achieved sales targets?

In my previous role, I was tasked with boosting sales in a decline period. I implemented a targeted marketing strategy and trained my team on new upselling techniques. Through collaboration and motivation, we were able to exceed our sales targets by 30% within three months. It was gratifying to see the positive impact of teamwork and strategy.

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What strategies do you use to coach and develop your team?

My coaching strategy involves setting clear expectations and providing constructive feedback regularly. I encourage open dialogue, allowing team members to share their insights and challenges. I also implement tailored training sessions based on individual strengths and areas for improvement, aiming to build their confidence and skills.

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How do you stay informed about industry trends and competition?

I stay informed about industry trends and competition by regularly attending workshops, reading industry publications, and participating in networking events. I make it a habit to review competitor products and strategies, which enables me to adapt and innovate our approach within the Guerlain boutique effectively.

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What is your approach to visual merchandising?

My approach to visual merchandising is to create an inviting and cohesively branded environment that highlights our products' luxury aesthetics. I ensure that displays are regularly updated and reflect current promotional events, seasonal themes, and new arrivals, while also engaging customers and enhancing their shopping experience.

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Can you provide an example of how you resolved a conflict within your team?

In a previous role, two team members had differing opinions on how to handle a customer complaint. I facilitated a meeting to encourage them to share their perspectives openly. Together, we brainstormed potential solutions and agreed on an approach. By promoting open communication, we were able to resolve the conflict and improve team dynamics.

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What techniques do you use for effective sales forecasting?

Effective sales forecasting requires analyzing historical sales data and market trends. I implement both quantitative methods, like trend analysis, and qualitative insights from my team and customers. This combination allows us to create informed forecasts that guide our inventory management and promotional strategies.

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How do you inspire your team during peak sales seasons?

Inspiring my team during peak sales seasons involves celebrating successes, encouraging team collaboration, and maintaining morale. I organize regular check-ins to share progress and recognize individual contributions. Additionally, I implement fun incentives that motivate them to work together towards our common goals.

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What role does community involvement play in your management philosophy?

Community involvement is a vital aspect of my management philosophy. I believe that fostering relationships within the community helps enhance brand loyalty and engagement. I encourage my team to participate in local events and charity initiatives, as this not only strengthens our brand's presence but also builds a positive team culture and client rapport.

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Established in 1987, LVMH is a wholesale retailer of a variety of items. They offer products inclusive of alcoholic beverages, apparel and accessories, cosmetics, and more. This company is headquartered in Paris, France.

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Full-time, on-site
DATE POSTED
April 7, 2025

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