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Promotion Optimization Specialist - Strategic Revenue Management

Job Description:

Title: Promotion Optimization Specialist - Strategic Revenue Management

Location: Franklin, TN (BRN)

Mars does not sponsor visas for this role.. This position is not eligible for relocation benefits

Project Voyager aims to design and implement a comprehensive business solutions strategy to address the full spectrum of the sales planning process. This includes leading the transformation of existing early-stage sales planning systems—such as top-down and bottom-up planning, field forecasting, sales iterative models, and sources of growth models—by re-platforming these systems to better align with current and future business needs. Additionally, the project will focus on the replacement of the current TPM system with an alternative trade ecosystem. This initiative will involve selecting, building, and deploying a range of business-facing systems that support seamless sales planning and enhance overall business operations.

We are seeking a highly skilled and strategic individual to join our project team as a Promotion Optimization Specialist. In this role, you will be primarily responsible for delivering value through promotion optimization, which plays a pivotal role in driving TPM’s impact and has the potential to generate up to $15M–$20M annually. Your work will focus on optimizing promotions to maximize financial returns while minimizing operational burdens, ensuring that our sales team can focus on high-priority objectives.

You will have the opportunity to integrate Trade Promotion Optimization (TPO) deeper into the sales process, influencing decision-making and providing actionable insights that shape our promotional strategies. Collaboration with cross-functional teams, particularly sales, will be essential to achieve these goals and drive success.

What are we looking for?

  • 5+ years of experience in revenue growth management, Sales, or similar function
  • Proven experience in promotion optimization, trade promotion management, or a similar role in sales and marketing.
  • Familiarity with trade promotion management software and analytics tools.
  • Excellent communication and presentation skills, with the ability to convey complex information to both technical and non-technical stakeholders.
  • Ability to collaborate effectively with cross-functional teams and influence decision-making.
  • Strong problem-solving skills and a results-oriented mindset.

What will be your key responsibilities?

  • Promotion Optimization: Lead efforts to optimize promotional strategies across channels, ensuring that promotions are aligned with business objectives and generate maximum value. You will analyze historical data, monitor promotional performance, and suggest improvements to boost return on investment (ROI).
  • Collaboration with Sales: Work closely with the sales team to identify opportunities where TPO can add value. Provide strategic recommendations on promotion effectiveness, ensuring sales initiatives are supported with data-driven insights while minimizing the burden on the team.
  • Cross-functional Partnership: Engage with marketing, finance, and other relevant departments to ensure promotion strategies are fully integrated across all channels and are aligned with overall business objectives.
  • Process Improvement: Continuously identify ways to streamline the promotion optimization process, reducing manual effort and creating efficiencies within the sales and TPM workflow.
  • Stakeholder Management: Present key findings, strategies, and results to senior leadership and key stakeholders, ensuring that promotion optimization strategies align with the overall company vision and goals.
  • Change Management: Help drive the successful implementation of change initiatives within the organization. Focus on ensuring that change is effectively managed, minimizing disruption while maximizing adoption and engagement. Work closely with leaders and teams to develop and execute change management strategies that align with business goals and support smooth transitions.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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What You Should Know About Promotion Optimization Specialist - Strategic Revenue Management, Mars

As a Promotion Optimization Specialist at Mars, based in Franklin, TN, you will play a vital role in shaping our strategic revenue management initiatives. In this dynamic position, you'll dive headfirst into our Project Voyager, a transformative initiative focused on redefining the sales planning landscape. This isn’t just about crunching numbers; it’s about collaborating with cross-functional teams to enhance our trade promotion strategies, ensuring they yield maximum financial returns while keeping our operations smooth and efficient. With your expertise in promotion optimization, you’ll analyze historical data, monitor performance, and drive improvements that could potentially generate a whopping $15M–$20M annually for the company. Your ability to distill complex insights into actionable strategies will empower our sales teams, allowing them to focus on what matters most. If you’re a detail-oriented strategist with a knack for influencing decision-making and a passion for driving business growth, then Mars is the place for you. At Mars, we’re committed to fostering a purpose-driven culture that's all about building a better world for future generations. Join us and leverage your 5+ years of experience in revenue growth management to make an impactful difference in our promotional strategies!

Frequently Asked Questions (FAQs) for Promotion Optimization Specialist - Strategic Revenue Management Role at Mars
What are the key responsibilities of a Promotion Optimization Specialist at Mars?

As a Promotion Optimization Specialist at Mars, your key responsibilities will include leading efforts to optimize promotional strategies, collaborating closely with the sales team, engaging with cross-functional departments, and presenting your findings to senior leadership. You'll analyze promotional performance and recommend improvements to maximize ROI while ensuring alignment with business objectives.

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What qualifications do I need to become a Promotion Optimization Specialist at Mars?

To become a Promotion Optimization Specialist at Mars, you'll need at least 5 years of experience in revenue growth management, sales, or a related field. Proven expertise in promotion optimization and familiarity with trade promotion management software is essential. Strong communication skills and the ability to collaborate with various teams are also critical.

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How does promotion optimization impact Mars's financial performance?

At Mars, promotion optimization is crucial as it has the potential to generate significant revenue—up to $20M annually. By carefully analyzing promotional strategies and their effectiveness, you’ll help identify opportunities that boost ROI, thereby strengthening Mars's overall financial performance.

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Can I expect training and development as a Promotion Optimization Specialist at Mars?

Absolutely! Mars is dedicated to the growth of its associates. As a Promotion Optimization Specialist, you'll have access to best-in-class learning and development resources from day one, including opportunities at Mars University to enhance your skills and knowledge in this exciting field.

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What kind of work environment can I expect at Mars as a Promotion Optimization Specialist?

Mars fosters a collaborative and purpose-driven work environment. As a Promotion Optimization Specialist, you will work alongside diverse professionals who are passionate about making a difference in the world, all guided by the company's Five Principles. It's a place where innovation and teamwork thrive.

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Common Interview Questions for Promotion Optimization Specialist - Strategic Revenue Management
How do you approach promotion optimization in your previous roles?

When answering this question, focus on a structured method you’ve used, such as analyzing historical data, identifying trends, and collaborating with sales teams to ensure that your promotional strategies align with business goals. Highlight specific tools or software you’ve utilized in the process.

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Can you describe a successful promotion optimization project you led?

Share a compelling story about a project where you successfully optimized promotions, detailing the challenges you faced, the strategies you implemented, and the results achieved. Use quantifiable metrics to illustrate the financial impact of your efforts.

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How do you handle disagreements with team members regarding promotion strategies?

Emphasize your collaborative approach. Discuss your ability to utilize data and insights to support your viewpoint while ensuring a respectful dialogue. Mention the importance of focusing on business objectives and finding common ground.

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What strategies do you use to analyze promotional performance?

Talk about various analytical methods you've used, including segmentation analysis, sales data evaluation, and ROI assessments. Highlight your experience with trade promotion management software and how you leverage analytics tools to drive insights.

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What role does cross-departmental collaboration play in your work?

Highlight how collaborating with departments like sales, marketing, and finance has shaped your strategies. Share examples of how these partnerships led to improved outcomes and the importance of keeping all teams aligned with promotional objectives.

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How do you keep up with industry trends related to promotional strategies?

Discuss your commitment to continuous learning by reading industry publications, attending relevant seminars and webinars, and networking with professionals in the field. Mention how these trends influence your strategies and decision-making.

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Describe a time when you had to convince a stakeholder of a new promotional strategy.

Focus on your communication and persuasion skills. Explain how you presented data-backed insights, addressed concerns, and provided a compelling case for adopting the new strategy, ultimately gaining buy-in.

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What techniques do you use to streamline the promotion optimization process?

Discuss specific tools or methodologies you’ve implemented, such as automation, standardizing workflows, or improving communication channels. Illustrate how these efforts have led to increased efficiency and reduced operational burdens.

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Why do you want to work at Mars as a Promotion Optimization Specialist?

Share your alignment with Mars’s values and mission. Emphasize your drive to contribute to a purpose-driven company and how your skills in promotion optimization can help enhance their revenue strategies.

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How do you measure the success of a promotional campaign?

Explain the importance of KPIs such as sales volume, customer engagement, and profit margins. Share how you correlate these metrics with your promotional strategies to assess overall effectiveness and make data-driven adjustments.

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Our mission? To approach business with our Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom - at the heart of everything we do. United by this common purpose and with relationships built on trust, dignity and mutual res...

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DATE POSTED
March 29, 2025

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