Copy Director

As a Copy Director at Maven, you will craft engaging client workshop presentations, lead project kickoffs, and conduct thorough market research. Additionally, you will collaborate with designers on brand strategy presentations, navigate content strategy across various platforms, and conduct brand audits and competitive research to keep our clients ahead of the curve.

For the Copy Director role at Maven, candidates should have 8-10 years of senior-level copywriting experience, preferably in an agency environment. Skills in research and strategic thinking, superb organization, time management, and a passion for branding are essential to succeed in this position.

Yes! While the preferred location for the Copy Director position is Orlando, Maven is open to remote work arrangements, allowing creative professionals from various locations to bring their skills to the team.

Maven offers a comprehensive benefits package for its Copy Director, including no-cost health, dental, and vision insurance with 100% premium coverage, access to mental health resources, a 401K plan, generous paid time off, and company-sponsored professional development opportunities.

Creativity is at the heart of what we do at Maven. As a Copy Director, you will be expected to uncover cultural trends and guide clients to align their brand offerings with their true values, introducing fresh perspectives that keep our creative work original and effective.

When developing copy for a new brand as a Copy Director, I start with comprehensive research on market trends, target audiences, and brand values. I collaborate with my team to brainstorm ideas and shape the brand voice, ensuring it resonates authentically with the target demographic.

I view client feedback as an opportunity for improvement. I actively listen to their concerns and suggestions, often asking clarifying questions to ensure I fully understand their vision. This collaborative approach helps me refine and enhance the copy to meet their expectations while maintaining the project's creative integrity.

To maintain originality in my copywriting, I constantly explore different creative outlets, from browsing design portfolios to immersing myself in various cultural trends. I also encourage brainstorming sessions with my team to generate diverse ideas and perspectives, ensuring our work remains fresh and innovative.

I approach market research by utilizing multiple sources, such as industry reports, competitor analyses, and social media insights. This helps me identify key trends and consumer behaviors that can inform our messaging strategy. It's essential to ensure our content resonates with the target audience effectively.

One successful campaign I led involved rebranding a tech startup. We conducted extensive market research and crafted a compelling brand narrative that resonated with users' pain points. The campaign's success was due to our focus on storytelling and an integrated marketing strategy that engaged users across all platforms.

I ensure all copy aligns with the client's brand voice by developing a thorough understanding of their values, mission, and target audience. I create a style guide as a reference for myself and the team, ensuring consistency across all deliverables while allowing for creativity within those parameters.

A recent cultural trend that I leveraged involved the growing focus on sustainability in consumer products. In a campaign for a cosmetics brand, we highlighted the eco-friendly aspects of their product line, using engaging copy that connected with environmentally-conscious consumers. This approach not only boosted sales but also positioned the brand as socially responsible.

Balancing creativity with strategic objectives involves integrating both elements from the onset. I ensure that creative ideas are rooted in the brand's mission and target goals, allowing for innovative approaches that drive measurable results. Regular collaboration with strategy teams helps align our creative endeavors with overall business objectives.

Collaboration is crucial in my workflow as a Copy Director. I often work closely with designers, strategists, and clients to ensure everyone’s visions align and that the final product is cohesive and impactful. This collaborative spirit fosters creativity and leads to more enriched, diverse outcomes.

To stay current with trends in marketing and copywriting, I regularly read industry blogs, participate in webinars, and attend networking events. Additionally, I engage with professional groups on social media and seek out continuing education opportunities to keep my skills and knowledge up to date.