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Media Internship Program

The Media Internship Program provides students with hands-on experience in advertising, marketing, and design, allowing them to work on significant projects while preparing for careers in the communications field.

Skills

  • Proficient in MS Excel
  • Familiarity with Python and other languages
  • Basic knowledge of media planning

Responsibilities

  • Develop a mastery of media fundamentals across traditional and digital media
  • Build proficiency with industry planning tools
  • Review past efforts to understand media types used
  • Create initial draft of media planning goals
  • Help monitor and report on digital media plan elements
  • Build and present performance reports

Education

  • Majoring in advertising or mass communications
  • Computer science major preferred

Benefits

  • Hands-on experience
  • Portfolio projects
  • Networking opportunities
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$37440 / YEARLY (est.)
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$37440K
$37440K

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What You Should Know About Media Internship Program, McKinney

Join the Media Internship Program at McKinney, where adventure and creativity collide in the realm of marketing and advertising! This is a fantastic nine-week full-time summer internship split across vibrant locations in Durham, NC, New York, NY, Los Angeles, CA, Phoenix, AZ, and Toronto, CA. Designed for students eager to dive into the industry, this program offers hands-on experience that will help you build an impressive portfolio while working on exciting projects like digital campaigns, package designs, and promotional materials for leading brands. Immerse yourself in significant educational projects that not only boost your creativity but also enhance your understanding of how a creative agency operates. As a Media Intern, you will develop a thorough grasp of media fundamentals, liaise with clients, engage with analytical tools, and contribute to optimized media plans. You'll also have the chance to utilize crucial industry software, analyze target audiences, and even report on campaign performance, all while receiving mentorship from experienced professionals. With a hybrid work model of three days in the office, you’ll benefit from collective brainstorming sessions, networking opportunities, and the vibrant energy of team collaboration. If you're majoring in advertising or mass communications and are excited to leave a mark on the industry, this is your moment. Compensation for this role is set at $18 per hour, and we encourage applicants from all backgrounds to apply because diversity enriches our creative spirit. Discover your potential and make lasting contributions at McKinney. Your journey into the world of media starts here!

Frequently Asked Questions (FAQs) for Media Internship Program Role at McKinney
What skills are required for the Media Internship Program at McKinney?

The Media Internship Program at McKinney values a diverse skill set. Ideal candidates would be majoring in advertising or mass communications, focusing on media. Familiarity with computer languages, especially Python, is beneficial, along with proficient MS Excel skills. Previous media agency internships are also preferred to enhance your hands-on experience.

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What kind of projects will I be working on during the Media Internship Program at McKinney?

During your Media Internship Program at McKinney, you will engage in a variety of exciting projects including conceptualizing package designs, crafting digital campaigns, and developing print ads. Your work will contribute to the creation of engaging marketing materials that resonate with target audiences.

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Is the Media Internship Program at McKinney a remote opportunity?

The Media Internship Program at McKinney follows a hybrid model where interns must work in the office at least three days a week. This format provides a collaborative environment that is essential for creative brainstorming and team dynamics.

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What are the important dates for the Media Internship Program at McKinney?

The Media Internship Program at McKinney runs for nine weeks during the summer. Specific dates vary, so it’s best to check the latest information directly from the internship recruitment details to tailor your applications accordingly.

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How much does McKinney pay for the Media Internship Program?

Compensation for the Media Internship Program at McKinney is set at $18 per hour. This pay reflects our commitment to valuing the work interns contribute while they learn and grow in a supportive environment.

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Common Interview Questions for Media Internship Program
What inspired you to apply for the Media Internship Program at McKinney?

When answering this question, relate your passion for advertising and marketing to McKinney’s innovative projects. Highlight any relevant experiences or coursework and how they have steered you towards a career in media, emphasizing why McKinney's environment excites you.

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How do you stay current with trends in media and advertising?

Discuss your engagement with industry publications, podcasts, or influencers. Mention specific examples of how you’ve applied new insights from these resources into your studies or projects, demonstrating your proactive approach to learning.

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Describe a project where you had to work in a team. What was your role?

Choose a relevant example that showcases your teamwork skills. Discuss your contributions, any challenges faced, and how you collaborated with others to achieve the project goals. Highlight communication and flexibility as your strengths.

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What software tools are you comfortable using for media planning or analysis?

Mention specific tools such as Nielsen Media Impact, DFA, or MS Excel. Provide details on your experiences using them, and if applicable, share examples of how you’ve incorporated these tools into past projects or internships.

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Can you give an example of a successful media campaign you have studied or been part of?

Select a notable campaign, outlining its goals and how it was executed. Discuss the strategies used to target audiences and measure success, emphasizing any learnings or insights you gained from analyzing this campaign.

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How would you approach an assignment with tight deadlines?

Discuss your prioritization strategy and any tools you use to manage your time effectively, such as to-do lists or project management software. Illustrate your ability to remain flexible and focused under pressure.

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Why do you think creativity is important in media planning?

Express your understanding that creativity is vital for capturing attention in today’s fast-paced marketing landscape. Provide examples of how innovative ideas can lead to more impactful campaigns and stronger audience engagement.

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What do you hope to gain from your internship at McKinney?

Share specific skills you want to develop, such as media analysis or campaign management, and express your desire for mentorship from experienced professionals. Emphasize your eagerness to contribute positively while gaining hands-on experience.

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How do you handle constructive criticism?

Illustrate your openness to feedback by sharing past experiences where you implemented suggestions to improve your work. Demonstrate your understanding that constructive criticism is essential for personal and professional growth.

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What does effective communication mean to you in a media team?

Define effective communication as clarity, openness, and timely updates. Share instances where good communication led to successful outcomes in team projects, emphasizing collaboration and shared goals.

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Our purpose is to discover and unleash the untapped potential in our world. What sets us apart? In an increasingly cluttered and complex world, clients come to McKinney for ideas born from simple human insights. Our Smarts & Hearts™ values: LIST...

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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$37,440/yr - $37,440/yr
EMPLOYMENT TYPE
Internship, hybrid
DATE POSTED
March 14, 2025

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