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Senior Manager - Corporate Comms

Description

If you are interested in this position, please apply on Twitch's Career site https://www.twitch.tv/jobs/en/

About Us:

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Senior Manager, Corporate Communications will be responsible for supporting the development and execution of Twitch’s corporate and crisis communications strategy. You will report to the Head of Corporate Communications and be responsible for managing issues and media relations that have the potential to impact community trust and reputation. This person must have demonstrated experience in regularly engaging with media and influencing the tone and premise of a story.

In this role, the individual will intake press inquiries, work with business partners on messaging, and make recommendations on the communications approach for escalations related to topics such as community safety, business performance, and product updates. In addition to reactive issues management, this person will coordinate with peers and partner teams to understand areas where Twitch can proactively amplify key narratives with media to validate community trust and Twitch's reputation as the leader in livestreaming.

This position is ideal for someone who excels in a fast-paced, deadline-oriented environment. The individual must be able to think quickly, manage multiple ongoing issues on parallel paths, understand technical and nuanced topic areas, have exceptional writing skills, and deliver communications strategy concisely with a variety of stakeholders. This ideal candidate is people-oriented and culturally attuned, with a passion for Twitch and our people. You are comfortable with highly structured work as well as ambiguity, high-level strategizing, and detail-oriented execution. You can lead with influence and are confident and comfortable working closely with senior executives.

This role may be based in San Francisco, CA; Los Angeles, CA; Irvine, CA; or Seattle, WA.

You Will

- Manage day-to-day reactive media inquiries, diving deep with colleagues to fact find and identify ground truths, and work directly with reporters to represent Twitch

- Have a proven ability to formulate a clear point of view, developing concise and well-written narratives and recommendations

- Monitor, assess, escalate, and resolve a variety of reactive issues occurring simultaneously with excellent judgement

- Build and maintain relationships with key media outlets/reporters to discuss and manage challenging stories, correct inaccuracies, and establish a connection point for future story development
- Develop reactive messaging, FAQs, and forward-looking scenario plans for emerging issues
- Provide strategic counsel to senior executives

Perks

- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount

About the team
The Twitch community is like no other - a passionate and engaged group of creators and active participants who are uniquely invested in what we’re all building together. The Marketing & Communications team at Twitch serves to authentically activate the Twitch community (and beyond) in ways that inform and inspire. Members of our team work across a range of areas including internal and external communications, content & partnerships, creative services, and marketing strategy.

Basic Qualifications

- Minimum 7 years of experience in corporate communications, including experience working in-house
- Established relationships with a broad range of media and outlets
- Proven success building and implementing corporate communications programs
- Ability to operate at both strategic and execution levels
- Ability to work independently and exercise sound judgment in dynamic environments
- Strong collaboration and project management skills
- Experience counseling C-level executives
- Exceptional written and verbal communications skills
- Enthusiasm for Twitch and our community

Preferred Qualifications

- Experience in entertainment, media, or user-generated content businesses

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Average salary estimate

$145700 / YEARLY (est.)
min
max
$106400K
$185000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager - Corporate Comms, Amazon

If you're looking for an engaging role that impacts a vibrant community, the Senior Manager - Corporate Communications at Twitch might be your next adventure! At Twitch, the world's leading live streaming platform, we're all about fostering connections and creativity across diverse communities, whether it's gaming, music, or any other passion shared online. In this role, you'll play a pivotal part in shaping our corporate and crisis communications strategies, working closely with media and stakeholders to uphold our reputation and community trust. Your responsibilities will range from managing media inquiries to developing press messaging and proactive narratives for upcoming issues. The fast-paced environment will require you to think on your feet and juggle various challenges while leveraging your strong writing and communication skills. If you've got a knack for understanding complex topics and can clearly convey strategic messages, you’ll fit right in with our team. Plus, your love for Twitch and our community will shine through as you navigate both structured tasks and ambiguous situations with ease. This position may be based in several California locations or Seattle, allowing you the flexibility to thrive where you work best. Join us and dive into an inspiring career at Twitch, where your influence can truly make waves!

Frequently Asked Questions (FAQs) for Senior Manager - Corporate Comms Role at Amazon
What are the responsibilities of a Senior Manager - Corporate Communications at Twitch?

The Senior Manager - Corporate Communications at Twitch is primarily responsible for developing and executing the corporate and crisis communications strategy. This includes managing media relations, addressing press inquiries, crafting messaging for various issues, and proactively engaging with media outlets to enhance community trust. The role requires strong collaboration with various stakeholders and quick thinking in fast-paced environments.

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What qualifications are needed for the Senior Manager - Corporate Communications position at Twitch?

Candidates for the Senior Manager - Corporate Communications role at Twitch should have a minimum of 7 years of experience in corporate communications, with established media relationships. Excellent written and verbal communication skills, strategic thinking, and the ability to manage multiple issues concurrently are essential. Experience in the entertainment or user-generated content sectors is preferred.

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How does the Senior Manager - Corporate Communications contribute to Twitch's community engagement?

The Senior Manager - Corporate Communications at Twitch plays a crucial role in shaping the company's narrative, reinforcing community trust through effective communication strategies. By proactively addressing media inquiries and building relationships with key media outlets, this position helps ensure that Twitch's messaging aligns with community values and promotes a positive public image.

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What skills are essential for a successful Senior Manager - Corporate Communications at Twitch?

To excel as a Senior Manager - Corporate Communications at Twitch, candidates should possess exceptional writing and communication skills, with an ability to convey complex ideas succinctly. Strategic thinking, strong collaboration skills, and the capability to operate effectively under pressure are also critical. A passion for Twitch and familiarity with its community dynamics will enhance success in this role.

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What can I expect in terms of career growth as a Senior Manager - Corporate Communications at Twitch?

As a Senior Manager - Corporate Communications at Twitch, you can expect significant opportunities for career advancement. By demonstrating your ability to manage communication strategies effectively and influence company reputation, you'll position yourself for potential higher-level roles in corporate strategy or executive communication, given the dynamic nature and growth of the streaming industry.

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Common Interview Questions for Senior Manager - Corporate Comms
Can you describe a time when you managed a crisis communication situation?

When responding to a crisis, focus on outlining realistic scenarios you’ve encountered. Highlight your ability to assess the situation, develop clear messaging, and report accurately to media and stakeholders while maintaining public trust. Use the STAR method—Situation, Task, Action, Result—to structure your story.

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How do you prioritize media inquiries when faced with multiple requests?

Prioritization is key in managing media inquiries. Explain your approach to assessing the significance of each request, considering factors like timing, the potential impact on community trust, and available resources. Discuss methods you use for efficient communication without sacrificing quality.

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What strategies do you use to foster relationships with media outlets?

Building relationships with media requires consistent engagement and trust. You might discuss attending networking events, offering exclusive content, or being available for commentary. Highlight how your relationship-building skills have led to favorable coverage or collaboration opportunities.

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How do you ensure communication remains clear during a complex issue?

Clear communication during complex matters necessitates thorough preparation. Discuss creating clear, concise messaging and FAQs, and how you consult with subject-matter experts. Explain your process for ensuring alignment among stakeholders before releasing any information.

Join Rise to see the full answer
How would you handle negative press related to Twitch?

Handling negative press requires a proactive approach. Describe your plan for assessment, responding thoughtfully, and turning the narrative around. You might also talk about engaging directly with reporters and verifying facts to ensure accurate representation of the issue.

Join Rise to see the full answer
What role does social media play in corporate communications at Twitch?

Social media is a vital channel for Twitch's corporate communications. Discuss how you would leverage platforms for timely announcements, engaging with communities, and addressing concerns. Highlight how social media can amplify positive narratives and foster community connections.

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Can you provide an example of how you’ve successfully executed a communications strategy?

When discussing past strategies, pinpoint a particular initiative, the objectives, and the results achieved. Highlight your role in the process, targeting both the preparation and execution phases, and the communication methods used to engage both internal and external audiences.

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What experience do you have with metrics to evaluate communication effectiveness?

Discuss your familiarity with monitoring tools used to measure PR success, such as media reach, sentiment analysis, and engagement metrics. Describe how you've used this data to adjust strategies and improve communication effectiveness over time.

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How do you stay informed about industry trends and news?

Staying informed involves a blend of regular media consumption, following industry publications, and engaging in community discussions. Mention specific sources you rely on, like news outlets, blogs, or thought leaders, and how this knowledge informs your approach to corporate communications.

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How would you work with senior executives to communicate strategic messages?

Collaborating with senior executives requires alignment on strategic goals and messaging. Discuss your efforts to establish open lines of communication, incorporating their insights into the messaging process while ensuring clarity and consistency that aligns with Twitch's corporate mission and community values.

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
FUNDING
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 14, 2025

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