Marketing Manager Kansas City

As a Marketing Manager at Merlin Entertainments in Kansas City, you'll be responsible for leading the planning and execution of diverse marketing campaigns across various channels including digital and social media. Collaboration is crucial as you'll work with regional peers on adapting global marketing strategies to fit the Kansas City market, while also developing localized marketing plans that correspond with the overall objectives of the attraction. Your role will also touch on brand management, ensuring that marketing materials are aligned with LEGOLAND® Discovery Center’s brand strategies, plus utilizing customer data for refined marketing insight and effectiveness.

To qualify for the Marketing Manager position at Merlin Entertainments, you’ll need a minimum of 3 years of marketing experience preferably in sectors like entertainment, tourism, or retail. A proven track record in developing and executing integrated marketing campaigns is essential, along with strong analytical skills to underscored by a data-driven approach. Excellent communication skills are vital, enabling cross-team collaboration, and you should possess a solid understanding of managing marketing budgets and delivering measurable marketing ROI.

The Marketing Manager role at Merlin Entertainments is pivotal in revenue generation by developing and executing effective marketing campaigns that draw visitors to the attraction. By leveraging customer insights and analytics, this role ensures that the marketing strategies resonate with audiences and are aligned with overall business performance objectives. Your ability to adapt campaigns for the Kansas City market while managing budgets effectively will directly contribute to achieving commercial success and enhancing the guest experience.

Essential skills for a Marketing Manager in the entertainment industry at Merlin Entertainments include strong analytical capabilities to interpret data and make informed decisions, as well as superb communication and collaboration skills for working across different teams. It's also vital to have creativity to drive marketing efforts and the ability to understand and adapt global marketing strategies for localized contexts. A customer-first mindset is essential, ensuring marketing efforts are aligned with guest expectations and experiences.

Absolutely! Merlin Entertainments prides itself on nurturing talent and providing career advancement opportunities. As a Marketing Manager, you will have the chance to take on greater responsibilities and lead larger campaigns as you gain experience. The company's focus on personal and professional development means you’ll not only get to enhance your skills but also position yourself for future roles within this dynamic global brand.

In your response, highlight specific campaigns you've led, focusing on the strategies used across different platforms. Discuss how you integrated digital, social, and traditional media to enhance reach and effectiveness, and mention any metrics that showcased your success.

Explain your process for understanding the unique characteristics of the local market, including audience preferences and cultural nuances. Give examples of past experiences where you successfully localized a marketing strategy to engage the target audience effectively.

Discuss the tools you are familiar with, such as Google Analytics, social media analytics platforms, or CRM software, and how you use these tools to gather customer insights that inform marketing strategies. Provide examples of how data-driven decision-making has influenced your campaigns.

Talk about your experience in collaborating with brand teams to maintain alignment. Mention how you verify that all channels uphold the brand's messaging, visuals, and overall tone, while adapting materials to fit different media formats.

Focus on a specific incident where a project didn’t go as planned. Explain the steps you took to regain control, collaborate with team members, and pivot the strategy as needed. Highlight the outcome and what you learned from the experience.

Explain your approach to budget management, detailing how you allocate resources for different campaigns while maximizing ROI. Provide examples of successful campaigns where you adhered to budget constraints without compromising quality.

Discuss how you collect and analyze customer feedback, and how this information shapes your marketing strategies. Provide examples of instances where customer insights have directly influenced your campaign decisions.

Share your methods for keeping up with the latest marketing trends, such as reading industry blogs, attending webinars, or engaging in professional networks. Mention any particular trends you've applied successfully in your work.

Identify key elements like understanding the target audience, having clear objectives, an engaging creative concept, and the use of multiple channels for distribution. Share examples that illustrate your point.

Reflect on your passion for the entertainment industry and how Merlin's values and mission resonate with you. Express your eagerness to contribute to creating memorable experiences and how your skills align with the company's needs.