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Marketing Intern

Company Description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends – we set them and drive change. As the world’s first and largest Bitcoin Treasury Company, and a market leader in AI-powered enterprise analytics, we empower people to make better decisions and revolutionize how businesses grow and create value for their customers, employees, and shareholders. 

Strategy was first to market with a modern AI+BI platform that is built for every cloud, and our AI innovations are accelerating. But that's not all. Strategy has led a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500. 

Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence. 

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued. 

Job Description

The offer is designed mainly to students from the following universities:

University of Virginia, John Hopkins University, Virginia Tech, University of Maryland, George Mason 

 

Position Overview: 

Are you ready to take on exciting projects and make a real difference? We're looking for talented interns to join our Marketing team. You will acquire a breadth of B2B marketing skills and knowledge of marketing automation, web, and social tools. You will collaborate with team members in various departments to build and execute marketing campaigns, analyze performance, and develop content for all stages of the buyer journey. Ultimately, you will gain broad experience in marketing and excellent preparation to enter any fast-paced work environment. 

 

Marketing interns will support a wide variety of marketing activities, including tasks such as: 

  • Collect quantitative and qualitative data from marketing campaigns, preparing reports and identifying trends 

  • Assist in promotional activities, such as social media, email, and digital marketing 

  • Analyze competitor websites, blogs and advertising to present insights and opportunities for differentiation 

  • Maintain marketing databases related to customer proof points, marketing automation, customer relationship management (CRM), or content library 

  • Audit and create content to fill topical gaps and ensure the latest templates and brand standards are being used  

  • Support the execution of industry events and webinars through detailed project management and other administrative tasks 
     

Skills and Qualifications: 

  • Currently pursuing a degree in Business, Marketing, Communications, or a technical discipline. Expected graduation in May 2026.

  • Excellent verbal and written communication skills 

  • Strong knowledge of MS Office applications, including Word, PowerPoint and Excel 

  • Experience planning and managing promotional programs involving multiple stakeholders, such as community or club events, fundraising, etc. 

  • Familiarity with marketing software, such as email automation, web content management, or Google analytics, is a strong plus 

  • Ability to work a minimum of 30 hours per week during summer and school breaks 

  • Ability to work 10-15 hours per week during the school year  

 

Who You Are: 

  • Curious and eager to learn – unafraid to ask questions 

  • Analytical and creative, can jump between left- and right-brained activities easily 

  • Motivated by a fast-paced, evolving environment 

  • Collaborative and communicative in team settings, while also self-driven to get tasks done without prompting 

  • Interested in B2B marketing and persuading business audiences to engage and buy 

  • Passionate about technology and AI in particular 

 

Why an Internship at Strategy? 

Engage in meaningful projects that influence key business decisions. 

Work with experienced professionals who will mentor and support your growth. 

Gain exposure to cutting-edge technologies. 

Participate in workshops, networking events, and professional development sessions. 

Experience the dynamic and fast-paced environment of a global innovation leader. 

  

We offer: 

Competitive stipend and potential for future career opportunities. 

Direct exposure to executives and industry leaders. 

A supportive and innovative company culture that values creativity and growth. 

This position requires a minimum of four days per week on-site at our Tysons Corner, VA office. 

The 10-week internship program will begin on June 2025, and conclude on August 2025.

Join us for an internship that offers more than just experience—it’s an opportunity to shape the future of technology and finance. 

  

Ready to make an impact? Apply now and become part of our innovative team! 

Additional Information

Strategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex age, genetic information, or any other legally-protected basis.

Strategy is an Equal Employment /Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at 703-848-8600.

Strategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Strategy is an Equal Employment /Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures.  If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [email protected].

What You Should Know About Marketing Intern, MicroStrategy

Are you ready to kick-start your career as a Marketing Intern at Strategy in Tysons Corner, Virginia? At Strategy, we don't just follow the trends; we are the trendsetters at the forefront of data-driven innovation and AI-powered enterprise analytics. As a Marketing Intern, you'll dive into exciting projects that allow you to collaborate with our talented team while gaining invaluable B2B marketing skills. Your role will involve everything from analyzing marketing campaign performance to assisting with social media and digital marketing efforts. We’re looking for curious and motivated individuals who can think both analytically and creatively. Here, you’ll help create content that guides customers through the buyer journey, support promotional activities, and maintain our marketing databases. We encourage you to be bold and innovative, so don’t hesitate to share your ideas. By the end of your internship, you’ll leave with hands-on experience and the confidence to tackle challenges in a fast-paced work environment. Join us for hands-on mentorship and exposure to cutting-edge technologies in a supportive culture that values collaboration and creative growth. Let’s innovate together—apply now and make a meaningful impact with your talents at Strategy!

Frequently Asked Questions (FAQs) for Marketing Intern Role at MicroStrategy
What responsibilities does a Marketing Intern at Strategy entail?

As a Marketing Intern at Strategy, you'll be responsible for a variety of exciting tasks that help shape our marketing initiatives. These include collecting data from campaigns, preparing insightful reports, assisting with social media and digital promotional activities, analyzing competitive marketing strategies, and maintaining our marketing databases. You'll also have the opportunity to manage content audits and support the execution of industry events and webinars.

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What qualifications are needed for the Marketing Intern position at Strategy?

To qualify for the Marketing Intern role at Strategy, candidates should be pursuing a degree in Business, Marketing, Communications, or a related technical field, with an expected graduation date in May 2026. Strong verbal and written communication skills, proficiency in MS Office applications, and familiarity with marketing software are also essential. It's important to have a curious mindset and a willingness to learn in a dynamic environment!

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How does the Marketing Intern program at Strategy prepare students for future careers?

The Marketing Intern program at Strategy is designed to offer hands-on experience and mentorship from experienced professionals. Interns engage in meaningful projects that directly influence key business decisions, gaining exposure to cutting-edge technologies and tools. The internship offers networking opportunities, workshops, and professional development sessions that help build invaluable skills for future career success in the marketing field.

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What skills can I expect to develop as a Marketing Intern at Strategy?

As a Marketing Intern at Strategy, you'll develop a wide range of essential skills, including data analysis, content creation, social media strategy, and digital marketing techniques. The role fosters both analytical and creative thinking, allowing you to jump between various marketing tasks. Furthermore, you'll gain experience in project management, teamwork, and CRM systems, all vital for a successful career in B2B marketing.

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What is the work schedule for the Marketing Intern position at Strategy?

The Marketing Intern position at Strategy requires a minimum commitment of 30 hours per week during the summer and school breaks and 10-15 hours per week during the school year. Flexibility to work on-site at our Tysons Corner, VA office is essential, as this internship is designed to provide immersive learning experiences and collaborative opportunities.

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Common Interview Questions for Marketing Intern
Can you explain your understanding of B2B marketing?

B2B marketing focuses on selling products or services to other businesses rather than individual consumers. As a Marketing Intern, it's important to highlight your understanding of buyer personas, the customer journey, and how businesses make purchasing decisions. Discuss how you can utilize data-driven insights to tailor marketing strategies that engage and convert business audiences.

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What experience do you have with marketing software or tools?

Make sure to mention any skills you have with software such as marketing automation tools, Google Analytics, or social media management platforms. Even if your experience is limited, discussing relevant coursework or personal projects where you've used these tools showcases your eagerness to learn and adapt to technology.

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How do you approach analyzing a marketing campaign's performance?

Approach this question by outlining the steps you take to analyze performance metrics effectively. Discuss how you would gather data, identify key performance indicators (KPIs), evaluate campaign effectiveness, and use insights to optimize future strategies. Highlight any coursework or experiences in data analysis that inform your approach.

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How would you manage your time while juggling multiple marketing projects?

Time management is crucial in marketing. Explain your strategies for prioritizing tasks, utilizing tools like calendars and task managers, and setting deadlines. Share examples of past experiences where you successfully balanced multiple projects, showcasing your organizational skills and ability to deliver results under pressure.

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Describe a marketing project you worked on and your role in it.

Choose a specific project to discuss, detailing your responsibilities and contributions. Highlight your problem-solving skills, creativity, and collaboration in working with team members. Discuss the project's outcomes and what insights or lessons you gained from the experience.

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What do you find most intriguing about Strategy's approach to marketing?

Show your knowledge of Strategy and its unique position in the market. Discuss how the company's commitment to innovation and data-driven decisions resonates with your interests. Feeling genuinely engaged with the company's mission will reflect positively during your interview.

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How do you stay current with the latest marketing trends?

Talk about how you follow industry news through blogs, podcasts, webinars, or networking events. Mention any specific marketing influencers or books that inspire you. This showcases your proactive attitude and passion for marketing, indicating that you're ready to bring fresh ideas to the Strategy team.

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What skills do you believe are essential for success in a marketing internship?

Identify skills such as communication, analytical thinking, creativity, adaptability, and teamwork as critical for a marketing internship. Discuss how you embody these skills and share specific examples from your experiences that highlight your strengths.

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Can you explain your experience with social media marketing?

Share any relevant experience you have managing social media accounts, creating content, or analyzing engagement metrics. Discuss your understanding of various platforms and how they can be leveraged in B2B marketing. This will demonstrate your ability to contribute to Strategy's marketing efforts effectively.

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Why do you want to intern at Strategy?

Express your interest in Strategy’s innovative approach and the opportunity to work with a dynamic team. Highlight how the internship aligns with your career goals and your passion for technology and AI. This will show your genuine enthusiasm for being part of their mission.

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Internship, on-site
DATE POSTED
March 23, 2025

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