Growth Marketing Manager

As a Growth Marketing Manager at Middesk, your primary responsibilities will include developing data-driven marketing strategies to drive customer acquisition and engagement. You'll manage performance marketing channels like Google Ads and LinkedIn, execute A/B tests for conversion optimization, and implement multi-channel demand generation campaigns. Collaborating with various teams, you'll work on account-based marketing strategies and nurture leads through marketing automation, all aimed at enhancing revenue growth.

To be considered for the Growth Marketing Manager role at Middesk, you should have at least 4 years of experience in growth, demand generation, or performance marketing, preferably in the B2B SaaS or fintech sectors. Proficient knowledge in paid media, SEO, and conversion rate optimization is essential. Familiarity with marketing automation platforms and A/B testing is also important, alongside strong analytical skills and the ability to communicate effectively across teams.

The Growth Marketing Manager at Middesk plays a crucial role in driving the overall growth strategy. By owning marketing performance channels and running effective campaigns, you increase lead quality and conversion rates. Your insights derived from analyzing marketing performance data will help to refine tactics and enhance overall pipeline velocity, making your contributions pivotal to maintaining Middesk's industry leadership.

A Growth Marketing Manager at Middesk should have hands-on experience with platforms like Google Ads and LinkedIn for performance marketing. Familiarity with marketing automation tools like HubSpot, along with analytics platforms such as Google Analytics and BI tools like Looker or Tableau, is crucial for optimizing campaigns and measuring success effectively.

At Middesk, we embrace a hybrid work model for the Growth Marketing Manager role, which involves an expectation of 2 days of in-office work per week in either our San Francisco or New York City office. This model supports flexibility while fostering collaboration and strong team connections, reflecting our commitment to a productive work environment.

In preparation for this question, share specific campaigns you've managed, detailing your strategies for targeting, budgeting, and optimizing ad performance. Emphasize measurable results such as increased conversion rates or reduced cost-per-acquisition, which will demonstrate your expertise in leveraging Google Ads effectively.

Discuss your systematic approach to A/B testing, including how you formulate hypotheses, choose metrics to measure success, and iterate on results. Highlight a specific case where A/B testing significantly improved a marketing funnel, showing your ability to drive data-backed optimizations.

Be ready to discuss various strategies you’ve successfully employed to boost SEO, such as keyword research, content optimization, and link-building efforts. Share tangible outcomes like improved search rankings or increased organic traffic to showcase your effectiveness in driving SEO results.

Share examples of how you’ve worked cross-functionally with sales and product teams to identify high-value accounts, customize marketing efforts, and track effectiveness. This demonstrates your understanding of account-based marketing concepts and your ability to align marketing strategies with sales goals.

Explain which key performance indicators (KPIs) you track, such as customer acquisition cost (CAC), return on advertising spend (ROAS), or conversion rates. Discuss how these metrics help guide your marketing decisions and tactics, reflecting a data-informed mindset.

Reference specific examples of times when you’ve blended creative marketing initiatives with data analysis to optimize campaigns. Explain how creativity can drive engagement while analytics ensures that those initiatives lead to measurable results, showcasing your holistic understanding of growth marketing.

Prepare to detail a multi-channel campaign you spearheaded, explaining the rationale behind the chosen channels and your approach to messaging. Discuss the outcomes and what you learned from the campaign, highlighting your ability to coordinate across platforms effectively.

Discuss the importance of using personalized communications, marketing automation workflows, and targeted content in your lead nurturing strategies. Use examples to illustrate how these techniques have successfully moved leads through the marketing funnel toward conversion.

Emphasize your proactive approach to professional development, mentioning resources you follow such as industry blogs, webinars, or conferences. This shows your commitment to staying informed about new tactics and technologies that could enhance your effectiveness as a Growth Marketing Manager.

Tailor your answer to reflect an understanding of Middesk's mission and values. Discuss how their focus on transforming the business verification process aligns with your interests and skills, and express your enthusiasm for contributing to their growth and innovation in the fintech sector.