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Campaign Manager, Digital Sales Operations - job 2 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Sales Operations team works side-by-side with the Peacock Sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team today.

As a Campaign Manager you will be the lead for managing digital assets and campaign execution for all One Digital Video campaigns throughout their entirety. You will be responsible for acquiring digital assets, analyzing campaign placements, ensuring that campaigns are accurately executed, including that every aspect of the campaign is being delivered as expected. You will also be responsible for any troubleshooting and additional ad-hoc reporting requests.

Responsibilities

  • Interface with internal teams and Ad Agencies to obtain and manage digital assets throughout the pre- and post-launch process
  • Advise on any adjustments needed to received assets to meet NBCU specifications
  • Lead weekly meetings with cross-functional teams (Sales, Planning, Inventory) to ensure alignment on plans and initiatives for Peacock
  • Troubleshoot campaign advertisement issues
  • Review and analyze campaign health reports to provide feedback to Peacock sales partners and advise on any necessary adjustments
  • Analyze placements in the ad server and determine endpoint targeting and priority levels to meet the execution requirements

Qualifications

  • Bachelor’s degree or equivalent experience required
  • 2+ years of experience in Sales Operations
  • Understanding of marketing KPI’s preferred

Eligibility Requirements

  • Must have unrestricted work authorization to work in the United States.
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event.
  • Must be 18 years or older.

Desired Characteristics

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in an ad server (Google Ad Manager (aka DFP), Freewheel)
  • Familiarity with a front-end order management system preferred (Operative.One)
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Fluency in the language of online measurement: uniques, pageviews, visits, referrers, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel (including formulas)
  • Basic knowledge of HTML and ActionScript
  • Experience taking screenshots, cropping, and basic image editing
  • Previous campaign management a plus
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Must be detail-oriented and have the ability to thrive in a fast-paced environment
  • Self-motivated and able to work independently as well as part of Ad Operations team
  • Must be able to pull third- and first-party reporting
  • Experience handling large volume of emails and multiple ongoing campaigns
  • Must be able to process first party hosted assets in our various internal systems

Additional Information

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$77500 / YEARLY (est.)
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$70000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Manager, Digital Sales Operations, NBCUniversal

At NBCUniversal, we create world-class content that captivates audiences across film, television, and streaming platforms. We’re on the lookout for a talented Campaign Manager for our Digital Sales Operations team, based in our vibrant New York office. In this role, you’ll be the backbone of our advertising campaigns, ensuring they run smoothly and exceed client expectations from start to finish. Your knack for detail and technical prowess will drive you as you manage digital assets and oversee the execution of One Digital Video campaigns. You will collaborate closely with our Peacock Sales team, interfacing with internal teams and ad agencies to gather and manage assets, troubleshoot issues, and analyze campaign health reports. We're seeking someone who thrives in the fast-paced world of digital media, has excellent communication skills, and a passion for delivering remarkable client experiences. Your responsibilities will also include weekly alignment meetings with cross-functional teams, advising on asset adjustments, and utilizing tools like Google Ad Manager to analyze placements and performance metrics. Join us and help us bring our innovative and diverse content to life, all while enjoying the benefits of a hybrid work model that offers great perks, including medical, dental, and vision insurance, among others. The average salary for this position ranges from $70,000 to $85,000, and we would love to have you as part of our dynamic and inclusive workforce at NBCUniversal!

Frequently Asked Questions (FAQs) for Campaign Manager, Digital Sales Operations Role at NBCUniversal
What are the primary responsibilities of a Campaign Manager at NBCUniversal?

As a Campaign Manager at NBCUniversal, your responsibilities include managing digital assets for ad campaigns, interfacing with internal teams and ad agencies, troubleshooting any campaign issues, and analyzing campaign health reports to ensure everything runs smoothly. You'll also lead weekly meetings with cross-functional teams, providing insights and adjustments as needed. Your attention to detail and ability to communicate effectively will play crucial roles in delivering excellent results.

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What qualifications do I need to become a Campaign Manager at NBCUniversal?

To qualify for the Campaign Manager position at NBCUniversal, you need a Bachelor’s degree or equivalent experience along with at least 2 years in Sales Operations. Familiarity with ad servers like Google Ad Manager is essential. Additionally, having excellent communication skills and the ability to analyze marketing KPIs will help you succeed in this fast-paced role where digital media language fluency is a must.

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What kind of skills are essential for a successful Campaign Manager at NBCUniversal?

Successful Campaign Managers at NBCUniversal should possess exceptional client relationship skills and technical proficiency, particularly in digital media metrics like impressions and click-through rates. Other essential skills include detail orientation, problem-solving ability, strong verbal and written communication, and experience handling multiple campaigns and large volumes of emails effectively.

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How does NBCUniversal support diversity and inclusion within its Campaign Manager team?

NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture. They have initiatives aimed at ensuring every employee feels supported and heard. This commitment extends to the Campaign Manager team, where a variety of perspectives and backgrounds are encouraged to contribute to a dynamic and innovative work environment.

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Is prior campaign management experience beneficial for a Campaign Manager at NBCUniversal?

Yes, prior campaign management experience is beneficial for the Campaign Manager role at NBCUniversal. It equips you with a deeper understanding of workflow processes and client expectations, ensuring that you can navigate the complexities of ad campaigns efficiently and effectively.

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Common Interview Questions for Campaign Manager, Digital Sales Operations
Can you describe your experience with digital asset management?

In answering this question, focus on your familiarity with managing digital assets from initial acquisition through execution. Highlight specific tools you’ve used, like Google Ad Manager, and discuss how you've ensured that assets meet contract specifications. It’s also beneficial to mention how you’ve resolved issues that arose during past campaigns.

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How do you ensure effective communication with cross-functional teams?

To showcase your communication skills, provide examples of past experiences where you’ve worked with various departments like Sales and Planning. Discuss your approach to scheduling meetings, sharing updates, and ensuring alignment on goals to demonstrate your collaborative spirit and attention to detail.

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What strategies do you employ for troubleshooting ad campaign issues?

When asked about troubleshooting, explain your systematic approach to identifying the root cause of issues, such as analyzing campaign reports or engaging with technical support. Provide a specific example of a past troubleshooting scenario where your intervention led to a successful resolution.

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How do you measure the success of digital ad campaigns?

Discuss the key performance indicators (KPIs) you focus on when evaluating campaigns, such as impressions, click-through rates, and conversions. Highlight your experience analyzing data to derive insights and making necessary adjustments to improve future performance.

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What tools are you proficient in for campaign management and reporting?

Mention your proficiency in tools like Google Ad Manager, Microsoft Excel, and any order management systems you've used. Share examples of how you’ve utilized these tools for campaign reporting, asset tracking, and performance analysis, emphasizing your technical expertise.

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Can you explain your experience with client relationships?

Provide concrete examples of how you’ve built and maintained positive relationships with clients, including the strategies you use to understand their needs and exceed their expectations. Your ability to communicate clearly and manage their concerns will demonstrate your client-focused mindset.

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What’s your approach to prioritizing tasks in a fast-paced environment?

Describe your methods for prioritization, such as using task management tools or creating structured to-do lists. Include examples of past roles where you successfully managed multiple deadlines, showcasing how you remained organized and effective under pressure.

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How familiar are you with the language of digital media and online measurement?

In your response, reflect your comfort level with terms such as CPM, CTR, and unique visitors. Discuss how you’ve applied this knowledge in your work, emphasizing your capability to analyze and interpret data for campaign strategy and reporting.

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What motivated you to apply for a Campaign Manager position at NBCUniversal?

Share your passion for the entertainment and media industry and express what attracts you to NBCUniversal's mission. Highlight specific aspects of the role that align with your skills and career goals to showcase your motivation and fit for the team.

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Describe a time when you had to adapt to a significant change in campaign strategy.

Bring up an example from your previous work where you had to pivot quickly due to external changes or client needs. Explain how you assessed the situation, communicated adjustments to the team, and ensured the campaign’s success despite the shifts, demonstrating your adaptability.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
March 21, 2025

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