Lead Demand Generation Manager

The Lead Demand Generation Manager at NetDocuments is responsible for creating and managing demand generation campaigns that drive revenue growth. This includes understanding ROI analysis, collaborating with sales leadership, and executing marketing strategies targeted at the SMB space.

To be successful as the Lead Demand Generation Manager at NetDocuments, candidates should have a minimum of 5 years in demand generation or marketing strategy, with at least one year of hands-on experience in executing programs in Marketo. A clear understanding of ROI analytics and SaaS marketing within the SMB space is essential.

The Lead Demand Generation Manager works closely with sales and sales operations teams to track lead flows and improve conversion rates. Additionally, they'll partner with creative and product marketing teams to ensure successful campaign execution and alignment with overall business goals.

NetDocuments fosters a collaborative and inclusive environment where creativity is encouraged. As a Lead Demand Generation Manager, you'll thrive in a setting that values open communication and innovation, with a strong commitment to professional development and employee well-being.

The Lead Demand Generation Manager at NetDocuments enjoys competitive benefits, including healthcare premium coverage, flexible PTO, a 401K match, and contributions for wellness initiatives, all designed to promote a healthy work-life balance.

Highlight specific campaigns you've managed, focusing on metrics that demonstrate revenue growth and your approach to targeting the SMB space. Be sure to share any tools used and the outcomes achieved.

Discuss how you track campaign performance using analytics tools and the metrics you focus on to assess success, such as conversion rates and customer acquisition costs.

Explain your process for A/B testing and how you analyze results to refine strategies, perhaps even providing examples of successful optimizations you’ve implemented in previous roles.

Discuss the importance of communication and collaboration, mentioning specific meetings, tools, or processes you’ve used to maintain alignment and track lead flow.

Share your hands-on experience with Marketo or other similar platforms, outlining how you've utilized them to streamline campaigns and improve lead management.

Detail the objectives, strategies employed, results achieved, and any learned lessons you integrated into subsequent campaigns.

Explain your methods for staying informed about industry trends, such as following thought leaders, attending webinars, or engaging with professional networks.

List specific tools you've used to manage projects efficiently, emphasizing how you keep projects on track and stakeholders updated.

Discuss your process for researching and developing customer personas based on data-driven insights, ensuring your campaigns effectively target the right audience.

Articulate your admiration for NetDocuments' culture, values, and industry standing, along with your enthusiasm for contributing to its mission to empower legal professionals.