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Account Director, Agency (Greater Los Angeles)

Company Description

R25_0004396

Location:  Greater Los Angeles

#LI-Remote

*US role, must be in US at time of application to be considered

Job Description

About this job

This is an exciting opportunity for a talented sales professional to grow within the agency team, which continues to build on a dominant position in the market.

As the Account Director, you'll be tasked with growing partnerships by winning new agency business, upselling syndicated tools to (and renewing) existing agency clients, and selling advanced advertising, Activation, and data enrichment offerings to existing clients.

We’re looking for a candidate with a background in the industry, expertise in digital and data sales, and a proven track record of success selling to agencies, along with a strong rolodex of contacts. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business.  We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment. The successful candidate will be rewarded with a tremendous opportunity to raise their industry profile with an established industry leader.

The position will be in Los Angeles and will require someone who is able to travel to clients as needed.

Responsibilities:

  • Responsible for prospecting, networking, and developing new business opportunities in designated markets.
  • Negotiate annual or multi-year renewals for existing accounts, while maximizing upsell and driving growth opportunities.
  • Consult with clients and uncover how they currently use consumer insights and where the MRI-Simmons offerings might fill voids.
  • Through a consultative approach, generate revenue and achieve annual goals by selling and upselling syndicated and custom solutions.
  • Communicate effectively with clients both written and orally and provide excellent customer support.
  • Develop insightful presentations and educate clients on current MRI-Simmons capabilities and resources.
  • Develop and execute strategic sales plans for assigned territories and/or vertical industries.  Regularly check in on progress on the plan with the head of agency sales.

Qualifications

  • Minimum 6 years of selling market research (syndicated or custom) 
  • Must have outstanding organizational and communication skills with attention to detail. 
  • Excel at presenting and telling a story with data. 
  • Expertise in selling syndicated research products directly to agencies
  • Thorough understanding of the Digital Marketing ecosystem
  • Strong PowerPoint and Excel skills.
  • Strong Salesforce or similar CRM system skills
  • BA with a concentration in Communications, Marketing or Media a plus. 

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

 

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $62,000.00 - $120,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$91000 / YEARLY (est.)
min
max
$62000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Director, Agency (Greater Los Angeles), NielsenIQ

Are you an experienced sales professional with a knack for building strong client relationships? Look no further! NIQ is on the hunt for an enthusiastic Account Director, Agency to join our dynamic team in Greater Los Angeles. This remote role is a fantastic opportunity for professionals who have a solid background in digital and data sales, specifically within an agency setting. As our Account Director, your primary goal will be to drive growth by securing new agency business and renewing existing partnerships. You’ll not only promote our advanced advertising and data enrichment solutions but will also dive deep into understanding how clients currently use consumer insights. With your extensive rolodex of contacts, strong organizational skills, and eye for new opportunities, you'll thrive while consulting with clients, developing impactful presentations, and executing strategic sales plans. This is more than a job; it’s a chance to elevate your career with an industry leader that values innovation and teamwork. So, if you’re self-motivated, detail-oriented, and eager to make a real impact, we would love to hear from you. Join us at NIQ and be part of something truly exciting!

Frequently Asked Questions (FAQs) for Account Director, Agency (Greater Los Angeles) Role at NielsenIQ
What responsibilities does the Account Director, Agency position at NIQ entail?

As the Account Director, Agency at NIQ, you will be responsible for prospecting new business, upselling syndicated tools to existing clients, and negotiating renewals for accounts. Working closely with clients, you’ll uncover their needs and demonstrate how our offerings can bridge any gaps. Your role includes developing strategic sales plans and executing them efficiently, while also providing exceptional customer support through effective communication and insightful presentations.

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What qualifications are required for the Account Director, Agency role at NIQ?

To qualify for the Account Director, Agency position at NIQ, you should have a minimum of 6 years of experience in selling market research products, a deep understanding of the digital marketing ecosystem, and excellent presentation skills. Experience with Salesforce or similar CRM systems is essential. A background in Communications, Marketing, or Media is advantageous, but what truly matters is your passion for sales and client relationship management.

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What skills are important for success as an Account Director, Agency at NIQ?

Success in the Account Director, Agency role at NIQ hinges on several key skills. You must have superb organizational abilities, strong communication skills, and the capacity to tell a compelling story with data. Your consultative sales approach will be vital in understanding client needs, as will your creativity in sourcing new opportunities. A self-motivated attitude and the ability to thrive in a collaborative environment will also contribute to your success.

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How does NIQ support the professional development of its Account Director, Agency employees?

NIQ is committed to the professional growth of its employees, offering a range of resources including LinkedIn Learning, tuition reimbursement, and a flexible working environment. The Account Director, Agency role provides opportunities to raise your industry profile, build a strong network, and enhance your expertise in consumer insights and market research, empowering you to continuously advance your career.

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Is travel required for the Account Director, Agency position at NIQ?

Yes, the Account Director, Agency position at NIQ requires the ability to travel to client meetings as needed. While the role is primarily remote, being on-site with clients when necessary is crucial to building and maintaining strong relationships and successfully managing accounts.

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Common Interview Questions for Account Director, Agency (Greater Los Angeles)
Can you describe your experience with client relationship management in a sales role?

In response, share specific examples of how you've built and maintained relationships with clients. Discuss techniques you employed to understand their needs and how you tailored your offerings accordingly. Highlight any successful outcomes resulting from these relationships.

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What strategies do you use to prospect new business opportunities?

Discussing your approach to finding new prospects is key. Talk about networking events, online research, and leveraging existing contacts. Include specific tools and methods you rely on to identify and engage potential clients.

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How do you handle objections from clients during the sales process?

Be prepared to explain your approach to dealing with objections. Share techniques you use to actively listen, empathize with clients, and provide solutions or alternatives that address their concerns while reinforcing the value of your offerings.

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What is your experience with selling data and insights to agencies?

In your answer, highlight quantitative achievements and experiences selling data products directly to agencies. Showcase your knowledge of the industry and how you communicated the value of insights and analytics to clients.

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How do you prioritize your sales activities and manage your time effectively?

Share your method for prioritizing activities, including how you assess potential value in opportunities. Discuss time management techniques, whether it's using CRM tools, setting deadlines, or methods for remaining organized.

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Can you provide an example of a successful presentation you delivered to a client?

Talk about a specific presentation where you effectively communicated insights and how you tailored it to the client's needs. Mention any feedback you received and the resulting outcomes from that presentation.

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How do you keep up to date with industry trends and developments?

This question gives you a chance to discuss your habits and resources for staying informed. Mention industry publications, online courses, networking groups, or conferences you attend to continuously educate yourself about market research and digital marketing trends.

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What steps do you take to negotiate renewals with existing clients?

Outline your negotiation process, from understanding the client’s current usage to proactively presenting renewal options. Highlight your ability to leverage strong relationships to ensure mutual benefit during negotiations.

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What role does teamwork play in your sales strategy?

Emphasize the importance of collaboration, particularly how you interact with colleagues to share insights and improve sales strategies. Share examples of successful teamwork that led to striking deals or improving client satisfaction.

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What attracts you to the Account Director, Agency position at NIQ?

Your answer should express genuine excitement about the role and how it aligns with your career aspirations. Discuss NIQ’s reputation, the opportunity to work with exciting clients, and your alignment with its mission and values.

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DATE POSTED
March 18, 2025

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