Job details

Director, Digital

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The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Director, Digital

The Director plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms

Responsibilities:

Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
Effectively presenting strategic and tactical plans to clients, staff, and internal teams
Provide regular insight and training to challenge and develop junior team members
Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
Understanding of business concepts and client objectives to identify campaign expansion opportunities

Qualifications:

7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
Accountable to daily programmatic team operations and campaign excellence
Effectively manage and lead all programmatic team members
Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
Identify training and development needs of client team and broader functional team
Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$140,000—$150,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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Average salary estimate

$145000 / YEARLY (est.)

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$140000K

$150000K

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What You Should Know About Director, Digital, Omnicom Media Group US H&S

Hearts & Science is on the lookout for a passionate Director, Digital to lead their digital marketing strategies and execution across various platforms. This role is perfect for someone who thrives in a dynamic environment and enjoys making impactful decisions in real-time. As the Director, you'll be the go-to person for overseeing day-to-day digital buys while working closely with your team to ensure everything runs smoothly. With your strategic insights, you'll help craft long-term execution plans that align with client goals, transforming data into engaging stories that drive brand success. Whether it’s managing resources, tracking performance, or presenting strategies to clients, your leadership will help elevate the team's capabilities. Plus, a never-ending curiosity for emerging media platforms will keep the creativity flowing! You should have over 7 years of experience with programmatic execution and digital advertising, showcasing your analytical prowess and understanding of the online advertising ecosystem. If you have the drive to instill best practices while nurturing junior team members, this role is just the fit for you. Join Hearts & Science, and let’s revolutionize the digital marketing world together!

Frequently Asked Questions (FAQs) for Director, Digital Role at Omnicom Media Group US H&S

What are the main responsibilities of the Director, Digital at Hearts & Science?

The Director, Digital at Hearts & Science is responsible for executing digital buys and leading the team's efforts in digital marketing strategy. This includes developing long-term execution plans based on client objectives, analyzing data to extract actionable insights, and ensuring optimal performance of campaigns. Additionally, the Director manages resource allocation, oversees campaign creation and optimization, and provides leadership and training to junior team members.