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Client Marketing Manager

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For more than 15 years, Opus 2 has developed award-winning solutions trusted by the most successful law firms and used in thousands of legal proceedings around the world. Transforming how lawyers work on matters, Opus 2 eliminates inefficiencies and connects legal teams with the collaborative software they need to work smarter and more effectively together. The team also delivers the essential technology and expertise needed to conduct dispute resolution proceedings in the most modern, seamless, and secure way possible.

The Client Marketing Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product and customer success teams to drive revenue and achieve our goals. 

What you will be doing

Partner with the key stakeholders to identify key moments in the client lifecycle where marketing can drive value.

Build a strong client advocacy program, encouraging clients to share their success stories, participate in industry thought leadership opportunities, and act as references for new business.

Support the creation of a client community to foster learning, partnership and innovation.

Ensure clients are regularly updated on product updates, new features, and best practices through various communication channels.

Develop and execute client-focused marketing campaigns that promote product adoption, retention, and expansion.

Develop a deep understanding of client segments and create personalized marketing strategies to meet the unique needs of each group.

Lead ABM execution, aligning with sales and customer success.

Collaborate with content, design and product marketing to develop engaging content.

Leverage client data and insights to create targeted campaigns that drive product usage and satisfaction.

Lead team in planning and executing client marketing campaigns with a variety of tactics including events, webinars, social media, conferences, digital ads, content and other activities.

Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

What we are looking for in you

7+ years of marketing experience, with at least 2 years in a client marketing or customer lifecycle role in a SaaS or technology company.

Expert at developing and executing marketing plans and campaigns.

Strong understanding of SaaS products, customer retention strategies, and client communication.

Proven track record of achieving ROI through optimization of marketing campaigns and client references.

Is a strong, decisive project manager able to multitask and prioritize concurrent projects.

Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.

Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.

Working at Opus 2

Opus 2 is a global leader in the LegalTech space, creating solutions to drive digital transformation in the legal industry. We are the trusted partner of the world’s leading legal teams, with the world’s largest law firms using Opus 2.

Our achievements are underpinned by our unique culture and our people are our biggest asset. Working at Opus 2, you’ll receive:

401k contribution.
21 days annual holidays, flexible working, and length of service holiday entitlement.
Healthcare insurance.
Dental plan.
Vision insurance.
Life, short-term and long-term disability insurance.
A day of leave to volunteer for charity work.

Average salary estimate

$90000 / YEARLY (est.)

min

max

$80000K

$100000K

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What You Should Know About Client Marketing Manager, Opus 2

At Opus 2, we’re looking for a passionate Client Marketing Manager to join our innovative team! With over 15 years in the game, we’ve crafted award-winning solutions trusted by top law firms across the globe. As the Client Marketing Manager, you’ll play a key role in planning, managing, and executing integrated marketing initiatives that connect legal professionals with the collaborative software they need to excel in their work. You’ll engage with various stakeholders from marketing, sales, product, and customer success teams to drive revenue and reach our ambitious goals. Your contributions will include building a robust client advocacy program that showcases success stories, stimulating client communities for learning and innovation, and optimizing client communication strategies. With your expertise, you will develop targeted marketing campaigns that enhance product adoption and client retention while utilizing key client data to personalize outreach. You will lead a team in executing diverse client marketing campaigns through events, webinars, and digital platforms. Join us in redefining the legal landscape with cutting-edge solutions while enjoying benefits like flexible working hours, comprehensive healthcare, and plenty of vacation days. Opus 2 is not just about technology; it’s about teamwork, innovation, and creating value together!

Frequently Asked Questions (FAQs) for Client Marketing Manager Role at Opus 2

What are the key responsibilities of a Client Marketing Manager at Opus 2?

As a Client Marketing Manager at Opus 2, you will be responsible for planning and executing integrated marketing campaigns, building client advocacy programs, managing communication channels, and driving product adoption strategies that enhance both client engagement and retention.