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GTM Engineer

About Orb

Orb is on a mission to revolutionize billing infrastructure for the modern era of AI and software. We empower businesses to align their monetization with product usage—whether through seats, consumption, feature limits, or hybrid pricing models. Our developer-first, data-driven approach enables companies to automate their billing processes and adapt their pricing strategies with ease.

With Orb, revenue workflows are seamless for every team: developers love our intuitive API and extensibility, product managers iterate on pricing and packaging faster, finance teams gain fine-grained reporting for revenue recognition, and customer-facing teams build trust through billing transparency. Companies like Vercel, Pinecone, and Replit rely on Orb to power their most critical revenue initiatives.

Backed by $44.1 million in funding from top investors like Mayfield, Menlo Ventures, and Greylock, we’re building a hybrid, in-office culture in downtown San Francisco (3 days/week). Our team thrives on collaboration, focus, and kindness, with a shared commitment to solving high-impact problems for our customers. At Orb, every team member drives meaningful impact, and we’re just getting started.

About the Role:

We’re looking for a GTM Engineer to join our growing team and build the operating system behind Orb’s revenue growth. You’ll architect the automation, data flows, and systems that unlock scalable pipeline creation and go-to-market precision across Sales and Marketing.

You’ll be a full-stack revenue technologist: pairing high technical acumen with business context to drive millions of dollars in pipeline through clean systems, fast feedback loops, and data-informed strategy. We’re building GTM in 2025, not 2015: this is a high-leverage role that blends growth engineering, RevOps, and strategic GTM enablement, using the latest AI tools to drive outcomes.

This is a foundational hire on Orb’s Revenue team. You won’t just optimize a system—you’ll help build it from the ground up. If you’re excited about owning the GTM engine at a fast-growing, product-led company—and love combining code, creativity, and commercial thinking—this role is for you.

In this role you will:

Orchestrate the Buyer Journey

  • Build and scale intelligent lead scoring, routing, and enrichment pipelines using data from Salesforce, Account Engagement (Pardot), Clay, Koala, and Chilipiper.

  • Design and execute automated plays across the funnel—from inbound prioritization to outbound personalization and post-demo engagement.

Own the GTM Tech Stack

  • Maintain and enhance integrations across SFDC, Pardot, Clay, Chilipiper, and other growth tools.

  • Lead technical projects involving data warehousing, enrichment APIs, and marketing ops infrastructure.

  • Ensure data quality, hygiene, and accessibility across systems.

Drive GTM Automation and Campaigns

  • Launch and manage outbound and intent-based prospecting workflows, leveraging data signals (job changes, stack signals, etc.).

  • Implement feedback loops to continuously optimize messaging, segmentation, and response rates.

  • Partner with Sales to accelerate velocity and improve conversion rates through automation.

Enable Revenue Insights

  • Develop real-time dashboards for pipeline visibility, ARR forecasting, and marketing attribution.

  • Surface actionable insights to guide GTM prioritization and sales territory strategy.

About you:

  • 5+ years in a GTM, RevOps, or Growth Engineering role at a B2B SaaS company.

  • Deep Salesforce experience (Sales Cloud, reporting, lead lifecycle design). Certifications are a plus.

  • Hands-on skills with SQL, marketing automation tools (like Pardot), and enrichment workflows.

  • Strong builder mindset—you automate before you document.

  • Familiarity with tools like Clay, Chilipiper, Gong, and data orchestration platforms.

  • A fast learner with excellent problem-solving instincts and a bias toward action.

  • Comfortable working cross-functionally with Sales, Marketing, and Product.

You might be a great fit if you:

  • Can build pipeline at scale – High-value accounts are engaged with precision, resulting in faster deal cycles and better conversion.

  • Automate our GTM engine – Low manual overhead, high adoption across tools, and real-time insight into funnel performance.

  • Have a data-driven approach – Marketing and Sales decisions are informed by clean, timely, and actionable GTM data.

Please note: We value in-person collaboration and have built a hybrid, in office culture requiring 3 days per week at our HQ in downtown San Francisco. We see it as a way to achieve our mission faster, in an environment of rapid ideation, strong alignment, and that energy that makes work more fun. Unless specifically noted in the job above, please plan to join us in person in San Francisco.

Benefits

  • Excellent medical, dental, and vision insurance - 100% coverage for you and dependents

  • Unlimited PTO (with 15 days minimum encouraged), 11 paid holidays, plus one week of time off during the last week of December

  • 401k plan

  • 16-week paid parental leave with equity vesting

  • Commuter stipend

  • Catered lunches in the office

  • Meaningful equity in the form of stock options

Equal Opportunity Employer

We work with each other day in and day out, and strongly believe that building a diverse and inclusive team is key to our long-term goals and success as a company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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Average salary estimate

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What You Should Know About GTM Engineer, ORB

Join Orb as a GTM Engineer and play a pivotal role in revolutionizing billing infrastructure for the AI and software industries! Located in the vibrant heart of San Francisco, we empower businesses to align their monetization with product usage through sophisticated automation and data-driven strategies. As a GTM Engineer at Orb, you'll be at the forefront of crafting the operating system behind our revenue growth. This isn’t just a job; it’s an opportunity to architect the future of our go-to-market strategy. You'll blend technical skills with business context, using the latest tools to create intelligent lead scoring and automate sales and marketing campaigns. Collaborating with various teams, you'll maintain our GTM tech stack and ensure our data workflows are streamlined and accurate. If you're passionate about building systems from the ground up and are driven to combine creativity with code to drive impactful outcomes, we want to hear from you. At Orb, collaboration, kindness, and making an impact are at the core of what we do, and we are just getting started. We encourage a fun and energetic work environment, and with benefits like unlimited PTO, competitive insurance coverage, and meaningful equity, there's no better time to join our mission-focused team!

Frequently Asked Questions (FAQs) for GTM Engineer Role at ORB
What responsibilities does a GTM Engineer at Orb have?

As a GTM Engineer at Orb, your responsibilities include orchestrating the buyer journey by building and scaling intelligent lead scoring and routing pipelines. You'll design automated plays across the funnel, maintain integrations in our GTM tech stack, and drive automation and campaigns to improve sales velocities. Additionally, you will develop real-time dashboards to provide insights into pipeline visibility and marketing attribution.

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What qualifications are required for the GTM Engineer role at Orb?

To be successful as a GTM Engineer at Orb, you should possess at least 5 years of experience in a GTM, RevOps, or Growth Engineering role at a B2B SaaS company. You should have deep proficiency in Salesforce, hands-on skills with SQL, and marketing automation tools like Pardot. Familiarity with data enrichment workflows and tools such as Clay and Chilipiper is also beneficial.

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How does the GTM Engineer role contribute to Orb's revenue growth?

The GTM Engineer role at Orb plays a crucial part in driving revenue growth by automating processes that enhance lead scoring, campaign performance, and sales conversions. By creating efficient systems and workflows, you'll ensure that the sales and marketing teams can operate at peak efficiency, allowing for better engagement with potential clients and faster deal cycles.

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What is the company culture like for a GTM Engineer at Orb?

At Orb, the culture is collaborative, focused, and kind, fostering an environment where every team member can make a meaningful impact. The team thrives on open communication and innovative problem-solving, with a hybrid work model encouraging in-person collaboration in downtown San Francisco to stimulate creativity and camaraderie.

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What benefits can a GTM Engineer expect when working at Orb?

GTM Engineers at Orb can look forward to an array of benefits, including comprehensive health insurance coverage, unlimited PTO with a minimum encouraged time off, 401k plans, paid parental leave, and opportunities for equity ownership in the company. Additional perks include a commuter stipend and catered lunches in the office, creating a well-rounded work experience.

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Common Interview Questions for GTM Engineer
Can you describe your experience with revenue operations and how it relates to being a GTM Engineer?

When answering this question, highlight any direct experiences you have in revenue operations, particularly how you've leveraged data and technology to drive revenue growth. Mention specific tools and strategies you've implemented, illustrating your problem-solving skills and ability to work cross-functionally.

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What approaches do you take to ensure data quality in marketing systems?

Discuss your strategies for data hygiene, including regular audits and the use of enrichment tools. Share examples of how you've previously maintained data integrity within systems, which could involve automated checks or collaborative approaches with sales and marketing teams.

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How do you manage the automation of marketing campaigns?

Talk about your experience in setting up automated workflows, highlighting any tools you've used like Pardot or SQL. Share specific examples of successful campaigns you’ve automated and the metrics that demonstrated their effectiveness, along with any lessons learned.

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Describe a time you optimized a lead scoring or routing process?

Use this opportunity to share a specific example, detailing the steps you took to analyze existing processes and the metrics you used to measure success before and after optimization. Highlight your analytical skills and ability to identify opportunities for improvement.

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What experience do you have with Salesforce and how have you used it in your role?

Discuss your proficiency with Salesforce, outlining how you've utilized its various features such as reporting, lead lifecycle design, and data integration. Highlight any certifications you possess as well to bolster your expertise.

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How do you prioritize projects or tasks in a fast-paced environment?

Express your prioritization framework, possibly using examples like the Eisenhower Matrix or other methods that help you assess urgency and impact. Illustrate with a real-life example of how you successfully managed multiple priorities while ensuring key deliverables were met.

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Can you give an example of how you used data to influence a strategic decision?

Share a concrete instance where data analysis informed a strategic marketing or sales decision. Discuss the data sources you used, how you presented your findings, and the outcome that resulted from your strategic recommendations.

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What tools do you think are essential for a GTM Engineer and why?

Mention tools like Salesforce, marketing automation platforms, and data enrichment services. Explain why these tools are vital for executing effective go-to-market strategies and how they facilitate collaboration across teams.

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How would you approach improving conversion rates through automation?

Detail a structured approach that involves assessing current conversion rates, identifying bottlenecks, and implementing automation strategies backed by data analysis. Provide examples of successful automations you've implemented that led to higher conversion rates.

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What role does collaboration play in the success of a GTM Engineer?

Emphasize the importance of cross-functional teamwork, mentioning how you’ve partnered with sales, marketing, and product teams in the past to align goals and share insights. Illustrate with experiences where collaboration led to successful outcomes.

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Full-time, hybrid
DATE POSTED
April 3, 2025

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