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Growth Marketing Manager

What We Do: 

Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies. 

 

Who We Are: 

We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations. 


Position Overview: 

The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. This role requires a blend of technical expertise, UX/UI knowledge, and data-driven decision-making to optimize our digital experiences, improve search performance, and drive conversions across our platforms. 

 

What You'll Be Working On: 

Duties include but not limited to: 


SEO & Digital Optimization:
  • Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements). 
  • Conduct site audits and provide recommendations to enhance organic search rankings and user engagement. 
  • Implement A/B testing and UX improvements to optimize conversion rates and reduce friction. 


Technical Implementation & Website Management
  • Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.). 
  • Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates). 
  • Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio). 
  • Oversee schema markup, metadata optimization, and internal linking strategies. 


Data-Drive Growth & Reporting
  • Build dashboards and reports to track SEO performance, website engagement, and conversion rates. 
  • Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility. 
  • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies. 


Collaboration & Strategy
  • Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices. 
  • Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions. 
  • Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices). 


Physical and Travel Requirements:
  • This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.  
  • This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.  
  • Type of travel required: ​National​ 


What You Bring - Knowledge, Skills, and Abilities:
  • Experienced in SEO & digital growth – You have 5+ years of experience in SEO, technical marketing, and digital user experience. 
  • Technically proficient – You’re comfortable using HTML, CSS, and JavaScript 
  • Data-driven & analytical – You have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools. 
  • User-focused – You understand UX/UI principles and how to design intuitive, high-converting digital experiences. 
  • A problem solver – You excel at diagnosing website issues, optimizing performance, and improving conversion pathways. 
  • Collaborative – You can work across teams, bridging the gap between marketing, developers, and content creators. 
  • Detail-oriented & strategic – You see the big picture but also execute with precision. 


Certifications, Education, and Experience:
  • Minimum education: Bachelor’s degree in Marketing or a similar field 


Benefits (US Full-Time Employees Only)
  • Paid Time Off (PTO) and Company Paid Holidays
  • 100% Employer paid medical, dental, and vision insurance plan options
  • Health Savings Account and Flexible Spending Accounts
  • Bi-weekly HSA employer contribution
  • Company paid Short-Term Disability and Long-Term Disability
  • 401(k) Retirement Plan, with Company Match


Diversity & Inclusion:

We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.

 

At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the

physicians and caring for patients.

 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

 

Care Access is unable to sponsor work visas at this time.


Employment Statement

Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.

Care Access Glassdoor Company Review
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CEO of Care Access
Care Access CEO photo
Ahmad Namvargolian
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Average salary estimate

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What You Should Know About Growth Marketing Manager, Care Access

Are you ready to take the reins as the Growth Marketing Manager at Care Access? This remote position is more than just a job; it's an opportunity to revolutionize access to clinical trials! At Care Access, we are on a mission to accelerate the approval and delivery of life-saving therapies, and as the Growth Marketing Manager, you'll be the vital link between our digital marketing team and our technical efforts. In this role, you will blend your technical expertise with a keen understanding of UX/UI principles to elevate our digital experiences. You'll own and execute our SEO strategy, conduct site audits to enhance organic search rankings, and implement A/B testing to optimize conversion rates. Your collaboration with developers and designers will ensure a seamless digital user experience, allowing our message to resonate with healthcare professionals and patients alike. If you're data-driven and passionate about performance metrics, this role is perfect for you! You'll build dashboards to track SEO performance and work across teams to implement innovative strategies. At Care Access, we pride ourselves on our inclusive culture and our commitment to making clinical trials accessible for everyone. Join our dedicated team of professionals and make a difference in the world of healthcare and research!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Care Access
What are the key responsibilities of a Growth Marketing Manager at Care Access?

The Growth Marketing Manager at Care Access is responsible for executing the SEO strategy, conducting site audits to improve organic search rankings, optimizing conversion rates through A/B testing, and collaborating with the digital team for technical enhancements. This role emphasizes a data-driven approach in developing strategies to improve customer acquisition and lead generation.

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What qualifications do you need to be a successful Growth Marketing Manager at Care Access?

To succeed as a Growth Marketing Manager at Care Access, candidates should possess at least 5 years of experience in SEO and digital marketing, along with strong technical proficiency in HTML, CSS, and JavaScript. A bachelor’s degree in Marketing or a related field is required, along with a strong analytical mindset and familiarity with tools like GA4 and Google Tag Manager.

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How does collaboration play a role in the Growth Marketing Manager position at Care Access?

Collaboration is essential for the Growth Marketing Manager at Care Access, as this role requires working across various teams—including content creators, developers, and marketing professionals—to ensure alignment with SEO and user experience best practices. This teamwork fosters innovative solutions that enhance digital marketing initiatives.

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What is the importance of data analysis for a Growth Marketing Manager at Care Access?

Data analysis is fundamental for the Growth Marketing Manager at Care Access. This role demands the ability to track, analyze, and improve key performance metrics—such as website traffic, conversion rates, and user engagement—using data-driven insights to optimize marketing strategies effectively.

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What technological skills are important for the Growth Marketing Manager role at Care Access?

The Growth Marketing Manager at Care Access must have crucial technological skills, including proficiency in SEO tools, web performance analytics, and a strong understanding of HTML, CSS, and JavaScript. Familiarity with analytics platforms like Google Analytics 4 and Google Tag Manager is also essential for tracking website performance and driving growth.

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Common Interview Questions for Growth Marketing Manager
Can you walk me through your experience with SEO and how it relates to digital marketing?

In answering this question, you want to showcase your hands-on experience with SEO strategies, such as executing technical optimizations and conducting keyword research. Highlight specific examples of past projects where your SEO skills directly contributed to increased web traffic or improved conversion rates.

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How would you approach optimizing a website's user experience (UX)?

Explain your methodical approach towards UX optimization, including conducting user surveys, analyzing user behavior data, and implementing A/B testing. Share examples of UX enhancements you have made in previous roles and the positive outcomes that ensued.

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What metrics would you prioritize when assessing the success of a digital marketing campaign?

Discuss key performance indicators (KPIs) like organic traffic, conversion rates, click-through rates, and user engagement levels. Illustrate how your experience with tools like Google Analytics has helped you track these metrics and draw actionable insights from the data.

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Can you give an example of a successful digital marketing project you led and its impact?

Choose a specific project where you played a crucial role, detailing your strategy, the implementation, and the measurable results. Emphasize your leadership skills and how your contributions made a significant difference for the campaign and the overall objectives.

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How would you stay updated on the latest digital marketing trends?

Mention resources, online courses, or professional networks you follow to keep your knowledge current. Discuss how you’ve previously implemented new trends into your marketing efforts for innovative results.

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What role does collaboration play in achieving digital marketing goals?

Describe your thoughts on collaboration and how working closely with content teams, developers, and other stakeholders leads to cohesive strategies. Share any past experiences where your collaborative efforts led to a successful outcome.

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What tools or platforms do you use for tracking and analyzing digital campaigns?

List tools you are proficient in, such as Google Analytics, Google Tag Manager, and SEO analysis software. Highlight how you use these tools to gather insights and optimize performance effectively across campaigns.

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Describe a time when you had to troubleshoot a major issue in a digital marketing initiative.

Walk through a specific challenge you encountered, detailing your analytical approach to diagnose the issue and the steps you took to resolve it. Make sure to emphasize the importance of being solution-oriented and data-driven in such scenarios.

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How do you prioritize tasks and projects in a fast-paced environment?

Share your strategies for effective time management, such as using project management tools or adopting agile methodologies. Mention the importance of aligning priorities with the overall business goals to ensure that critical projects receive timely attention.

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What excites you most about the opportunity to join Care Access as a Growth Marketing Manager?

Express your enthusiasm for the work Care Access is doing in revolutionizing clinical trials. Discuss how you resonate with their mission and values, and how your skills can contribute to advancing their objectives in digital marketing and patient care.

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Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 28, 2025

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