Head of Go-to-Market (GTM) Operations

As the Head of Go-to-Market Operations at Prolific, your key responsibilities will include architecting and driving operational excellence across various functions such as Sales, Marketing, and Customer Success. You'll develop and execute the GTM strategy, manage technology stacks, enhance GTM processes, and provide data-driven insights to help accelerate global revenue growth.

Candidates applying for the Head of Go-to-Market Operations position at Prolific should have at least 8 years of experience in GTM Operations, RevOps, or Sales Operations, along with a proven record of leading high-performing teams in software companies. Strong analytical skills, excellent communication abilities, and a familiarity with project management methodologies are also essential.

The Head of Go-to-Market Operations at Prolific plays a critical role in analyzing GTM data to monitor key performance indicators and identify opportunities for improvement. By providing actionable insights, optimizing technology stacks, and leading strategic projects, this role directly influences the company’s revenue growth and operational effectiveness.

Working as the Head of Go-to-Market Operations at Prolific means being in a fast-paced, dynamic environment that fosters innovation and collaboration. The company values diverse perspectives and encourages its team to integrate human insights into AI development, making it an ideal workplace for anyone looking to make a meaningful impact.

Prolific offers a competitive salary, comprehensive benefits, and opportunities for remote work. Additionally, the company's mission-driven culture focuses on personal and professional growth, providing resources for continuous learning and the chance to be a part of cutting-edge AI initiatives.

When answering this question, consider outlining a specific instance where you identified market needs, defined your target audience, and outlined steps taken to align sales and marketing efforts. Highlight any measurable outcomes, such as increased leads or revenue growth.

Explain how you adapt different project management methodologies, like Agile or Waterfall, to fit the needs of GTM Operations. Discuss any tools or frameworks you've successfully implemented to improve team collaboration and project completion.

Choose a significant accomplishment that showcases your ability to enhance GTM efficiency. Describe the challenge, actions you took, and the results. Use metrics to quantify your success, such as percentage increases in sales or customer satisfaction.

Discuss your approach to data management and quality control, emphasizing any systems or processes you’ve implemented to ensure data accuracy. Include specific tools or techniques, such as regular audits or monitoring strategies.

List the KPIs you prioritize, such as Customer Acquisition Cost or Marketing Return on Investment. Explain how you monitor these metrics to inform strategic decisions and improve overall GTM performance.

Detail your strategies for promoting cross-functional collaboration, such as regular meetings, shared tools, and joint initiatives. Provide examples of how these efforts have led to improved outcomes in past roles.

Mention specific CRM, analytics, and marketing automation tools you’ve used. Talk about your involvement in selecting, implementing, or optimizing these technologies and how they contributed to operational efficiency.

Describe your experience in analyzing market trends and aligning forecasts with GTM strategies. Discuss collaboration with finance teams to create budgets that support growth while maintaining financial sustainability.

Discuss your method for identifying underperformance and the steps you take to support improvement, such as one-on-one meetings, performance reviews, and creating development plans tailored to individual needs.

Explain how you regularly stay informed about industry trends through resources such as seminars, webinars, journals, or networking with peers. Emphasize how this knowledge is applied to enhance GTM strategies.