As the Senior Product Manager, Growth at Puzzle, your key responsibilities will include driving growth initiatives, optimizing conversion rates, and creating strategies for customer acquisition and retention. You will develop data-driven approaches for pricing optimization, onboarding enhancements, and feature expansions. In this role, collaborating with marketing and engineering teams to build scalable growth features will be essential. You'll also define, track, and analyze key performance metrics to identify growth opportunities and ensure that users have a high-quality experience with our product.

To be a successful candidate for the Senior Product Manager, Growth role at Puzzle, you'll need a minimum of 5 years of product management experience in a B2B SaaS environment. A strong understanding of growth frameworks (such as AARRR) and experience with product analytics tools is crucial. Candidates should also demonstrate skills in product prioritization, effective communication, collaboration with diverse teams, and a keen sense of user empathy. If you have experience in fintech or are familiar with accounting software, that would be a bonus!

The Senior Product Manager, Growth at Puzzle will be responsible for developing and executing a wide range of growth strategies, focusing on improving customer acquisition, retention, and activation. This includes conducting A/B tests, analyzing user feedback, and enhancing onboarding processes. You'll also be tasked with creating a growth experimentation roadmap and maintaining detailed documentation on outcomes to inform future strategies. Your goal will be to leverage insights derived from product analytics to identify opportunities for scaling and innovation.

Puzzle offers a dynamic and innovative environment that encourages creativity and experimentation—ideal for a Senior Product Manager, Growth. You'll be part of a team dedicated to fundamentally reimagining account software, and your contributions will directly impact the growth and success of the company. Additionally, Puzzle values diversity and inclusion, creating a culture where varied perspectives are celebrated, and everyone is encouraged to bring their authentic selves to work.

Collaboration is key for the Senior Product Manager, Growth at Puzzle. You will work closely with teams across marketing, sales, engineering, and customer success to drive initiatives that enhance the customer experience and expand the user base. Your role will involve translating business requirements into technical specifications and partnering with marketing on campaigns. This cross-functional teamwork ensures that growth strategies are aligned with overall business objectives while keeping user needs at the forefront.

As a Senior Product Manager, Growth, I would focus on key metrics such as activation rate, customer retention, time-to-value, and conversion rates. Tracking these metrics allows for data-driven decision-making and helps identify areas for improvement within the product funnel.

My process for developing a growth strategy begins with thorough market research and data analysis to identify customer needs and pain points. I then collaborate with cross-functional teams to brainstorm and refine ideas, testing various approaches through A/B tests before implementing the most promising strategies operationally.

I prioritize growth features by analyzing user feedback, evaluating potential impact on key growth metrics, and assessing alignment with business goals. Collaborating with stakeholders helps ensure that chosen features not only enhance user experience but also drive significant growth outcomes.

In my previous position, I spearheaded a targeted onboarding improvement project that resulted in a 20% increase in activation rates. By leveraging data insights and conducting user interviews, we refined our onboarding process, ultimately contributing to higher customer retention and satisfaction.

I have extensive experience with A/B testing, which I use to validate hypotheses related to product features and customer experiences. By systematically testing variations and measuring their performance, I can optimize our offerings based on real customer data and insights.

I approach collaboration with non-technical teams by simplifying technical concepts and focusing on clear communication. By fostering an inclusive dialogue, I ensure that all stakeholders understand the objectives and can contribute their insights effectively, aligning our efforts towards common goals.

I have hands-on experience using various product analytics tools like Amplitude, Mixpanel, and Looker. These tools have been instrumental in analyzing user behavior, tracking KPIs, and extracting actionable insights that inform our growth strategies.

I anticipate challenges around balancing immediate growth targets with long-term product vision. Additionally, aligning stakeholders on growth strategies can be complex, requiring effective communication and negotiation skills to drive consensus.

To maintain a customer-centric approach, I prioritize user feedback, conduct regular user research, and engage with customers throughout the product lifecycle. This perspective helps me align our growth initiatives with real user needs, driving satisfaction and loyalty.

I am most excited about the opportunity to explore new growth channels and innovative strategies that leverage data insights. The rapidly changing landscape of technology and consumer behavior presents countless possibilities for discovering and unlocking growth potential.