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Senior Product Marketing Manager

Hi! 👋 We are Ravelin! We're a fraud detection company using advanced machine learning and network analysis technology to solve big problems. Our goal is to make online transactions safer and help our clients feel confident serving their customers.

And we have fun in the meantime! We are a friendly bunch and pride ourselves in having a strong culture and adhering to our values of empathy, ambition, unity and integrity. We really value work/life balance and we embrace a flat hierarchy structure company-wide. Join us and you’ll learn fast about cutting-edge tech and work with some of the brightest and nicest people around - 

If this sounds like your cup of tea, we would love to hear from you! For more information check out our  to see if you would like to help us prevent crime and protect the world's biggest online businesses.

The Role

As a key member of the Ravelin marketing team, you will bring our product to market through close collaboration with the Ravelin product and sales teams. You will drive the positioning, messaging and integrated go-to-market strategy for Ravelin across payments and fraud.

You will contribute to thought leadership, and open up new market opportunities for Ravelin. You will understand and define relevant personas and use cases—building the content necessary to enable the Ravelin field sales and marketing teams to drive opportunities to a successful close.

Responsibilities

  • Develop expertise and act as a subject matter expert to internal and external stakeholders for the products, services, and markets that we serve
  • Define market strategy and drive efforts for building market awareness, Ravelin brand awareness, pipeline / demand, as well as revenue
  • Work across the marketing team to provide content for website, collateral, public and analyst relations, trade shows, online marketing, customer stories, and more
  • Represent the company at various speaking engagements and conferences
  • Deliver sales training and enablement and develop tools such as sales kits, ROI analysis, and messaging guides to enhance sales effectiveness

Requirements

  • Product marketing experience in the enterprise software industry, with some experience at a payments or fraud company a significant plus
  • Strong storytelling skills and experience creating corporate or product pitches
  • Confidence to establish the product marketing function within Ravelin
  • Ability to build end-to-end plans and manage execution across cross-functional teams
  • Excellent written and oral communication/presentation skills, including ability to create and deliver effective presentations
  • Willingness to travel to industry conferences, customer visits, sales meetings, and other places,
  • Strong leadership, interpersonal, and collaboration skills

Benefits
Flexible Working Hours & Remote-First Environment — Work when and where you’re most productive, with flexibility and support.

Comprehensive BUPA Health Insurance — Stay covered with top-tier medical care for your peace of mind.

£1,000 Annual Wellness Budget — Prioritise your health and well-being with funds for fitness, mental health, and more.

Monthly Wellbeing Day — Take every last Friday of the month off to recharge, on us.

25 Days Holiday + Bank Holidays + 1 Extra Cultural Day — Enjoy generous time off to rest, travel, or celebrate what matters to you.

Mental Health Support via Spill — Access professional mental health services when you need them.

Paid Travel to the office — For remote team members, we cover quarterly or Bi annually travel costs to visit the office every quarter (Location dependent).

Aviva Pension Scheme — Plan for the future with our pension program.

Ravelin Gives Back — Join monthly charitable donations and volunteer opportunities to make a positive impact.

Fortnightly Randomised Team Lunches — Connect with teammates from across the company over in person or remote lunches every other week on us!

Cycle-to-Work Scheme — Save on commuting costs while staying active.

BorrowMyDoggy Access — Love dogs? Spend time with a furry friend through this unique perk.

Weekly Board Game Nights & Social Budget — Unwind with weekly board games or plan your own socials, supported by a company budget.

Job offers may be withdrawn if candidates do not meet our pre-employment checks: unspent criminal convictions, employment verification, and right to work.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Ravelin

Hi there! 👋 We're Ravelin, a cutting-edge fraud detection company leveraging advanced machine learning and network analysis to tackle significant problems in the digital world. As a Senior Product Marketing Manager, you'll step into a vital role at Ravelin, crafting our go-to-market strategy while collaborating closely with our product and sales teams. Your expertise will help define how we present our innovative products, ensuring that businesses can safely navigate online transactions with confidence. We believe in using your storytelling skills to create compelling narratives that resonate with stakeholders, driving brand and market awareness. Here at Ravelin, we value your work-life balance and embrace a culture based on empathy, ambition, unity, and integrity. You won't just be developing marketing strategies; you'll also represent Ravelin at conferences and speaking engagements, sharing your insights to make an impact in the industry. With strong leadership and excellent communication skills, you'll build partnerships across teams, develop training tools for sales, and ultimately drive opportunities to success. If you're excited by the challenge of bringing innovative solutions to market and working within a supportive, flat-hierarchy environment, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Ravelin
What are the key responsibilities of a Senior Product Marketing Manager at Ravelin?

As a Senior Product Marketing Manager at Ravelin, you'll be responsible for driving the positioning and messaging of our products. Your role includes developing market strategies, creating content for various channels, delivering sales training, and representing Ravelin at industry conferences. You'll work closely with cross-functional teams to ensure effective execution of our go-to-market plans and enhance brand awareness.

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What qualifications should candidates have for the Senior Product Marketing Manager position at Ravelin?

Candidates applying for the Senior Product Marketing Manager position at Ravelin should possess substantial product marketing experience, particularly in the enterprise software industry. Experience in payments or fraud sectors is a notable plus. Strong storytelling skills, excellent communication abilities, and confidence in leading product marketing initiatives are essential for success in this role.

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How does the Senior Product Marketing Manager role at Ravelin contribute to overall company goals?

The Senior Product Marketing Manager at Ravelin plays a crucial role in connecting our innovative products with the right audience. By defining market strategies, enhancing brand visibility, and developing effective sales enablement tools, you'll help drive demand and revenue, directly contributing to Ravelin's goal of making online transactions safer for businesses worldwide.

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What unique benefits does Ravelin offer for the Senior Product Marketing Manager position?

Ravelin offers a range of attractive benefits for the Senior Product Marketing Manager position, including flexible working hours, comprehensive health insurance, and wellness budgets. You can enjoy a remote-first environment, generous holiday allowances, mental health support, and opportunities to participate in charitable initiatives. You'll be supported in both your professional and personal life!

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What opportunities for career growth exist for the Senior Product Marketing Manager at Ravelin?

As a Senior Product Marketing Manager at Ravelin, you will have opportunities for professional development through engaging in cross-functional networking, attending industry events, and representing the company at conferences. The supportive culture and emphasis on learning ensure you can grow your skills and advance your career within the company.

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Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience in product marketing within the software industry?

For this question, provide specific examples of your past roles in product marketing, focusing on your achievements in developing strategies and executing marketing campaigns. Highlight how your experience aligns with Ravelin's focus on fraud detection and payments.

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How do you approach defining market strategies for new products?

When answering, emphasize your research skills and ability to analyze market trends. Share a methodical process you have used in previous experiences to identify target personas and develop effective marketing messages.

Join Rise to see the full answer
What storytelling techniques have you used in product pitches?

Discuss specific storytelling methods that resonate with audiences, such as establishing a clear narrative, utilizing customer feedback, and incorporating case studies. Demonstrate how these techniques effectively showcase product value.

Join Rise to see the full answer
How do you ensure alignment between product and sales teams?

Describe your collaborative approach and communication strategies to align product and sales teams. Focus on how you facilitate regular updates, share training sessions, and develop mutual goals to ensure everyone is on the same page.

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What metrics do you consider most important for measuring marketing success?

Mention key metrics such as conversion rates, customer acquisition costs, and market penetration. Explain how you have used these metrics to guide decision-making and optimize marketing strategies in your previous roles.

Join Rise to see the full answer
How do you handle competing priorities in a fast-paced environment?

Provide examples of time management and prioritization techniques you have used to juggle multiple tasks effectively. Highlight your ability to adapt to changing circumstances while ensuring that key projects remain on track.

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What experience do you have with sales enablement tools?

Discuss any sales enablement tools you've utilized in previous positions and describe how you've adapted or created training materials to enhance sales effectiveness. Mention any successful outcomes that resulted from your efforts.

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Can you share a challenge you faced in product marketing and how you overcame it?

Be prepared to discuss a specific challenge related to product marketing, detailing your thought process and the strategies you employed to overcome it. Focus on the lessons learned and how they can contribute to your role at Ravelin.

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What excites you most about working with Ravelin's fraud detection products?

Share your enthusiasm for Ravelin's mission and its impact on enhancing online safety. Discuss how your passion aligns with the company's values and your determination to drive the success of its innovative solutions.

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How do you plan to contribute to Ravelin's brand awareness strategies?

Outline a strategic approach for enhancing brand awareness, including targeted campaigns, collaboration with other teams, and leveraging industry events. Tailor your response to Ravelin's focus areas to demonstrate your preparedness for the role.

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Ravelin Technology offers anti-fraud detection software. Ravelin is headquartered in London, England.

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Full-time, remote
DATE POSTED
March 22, 2025

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